Shell Powered EV Buzz with Real Driver Stories
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Background
Objectives
EV-curious and EV-owning audiences aged 30–55 in the UK, NL, and DE, sustainability-minded, tech-aware, seeking reliable info before choosing a charging provider.
Show Shell Recharge as convenient, reliable, and accessible, easing battery concerns with real EV driver insights and long-distance travel reassurance.
Goals
Educate on Shell EV charging
Build trust via real driver stories
Drive Story clicks + landing visits
4.47m
@jimchapman
Jim is a leading UK content creator and YouTuber known for lifestyle storytelling, brand partnerships and sharing honest, stylish family moments.
Interests
🚙 Family travel
🌱 Sustainable tech
🤳 Vlogging
🇬🇧 Exploring UK
EV driver and content relevance
Strong UK 35+ male/female split
Trusted voice in lifestyle sector
96k
@sarah.tarleton
Model and lifestyle creator focused on family life, fashion and UK travel, with a highly engaged female-skewed audience and warm, relatable tone.
Interests
👨👩👧 Family routines
🇬🇧 UK travel
🛣️ Calm, nature-led
👗 Personal style
EV user with strong D&I appeal
Engaged female audience 35+
Emotional tone suited brand film
Strategy
Meet our Influencers
Shot during a real EV road trip using docu-style video + creator-filmed Stories. One hero video + flexible assets supported paid + organic reach.
1 x Instagram Reel 1 x Carousel 4 x Stories (2 studio, 2 creator-shot) 1 x Hero video + Tripadvisor landing page
🔍 Audience fit via InfluenceIQ
🎬 Mixed studio + organic content
🔗 CTAs in Stories + Tripadvisor link
📖 Storytelling eased range anxiety
📣 Paid boost of top-performing posts
Research Insights
Results
Campaign Results
Research statistics
Campaign Reach
2.5M
total reach
Click Performance
483%
of KPI delivered
Engagement Rate
4.3%
across all formats
Traffic Source
Stories
drove majority of traffic
Campaign Reach
2.5M
total reach
Click Performance
483%
of KPI delivered
Engagement Rate
4.3%
across all formats
Campaign Reach
2.5M
total reach
You guys really deserved that pre-baby getaway!
This trip looks amazing!
Click Performance
483%
of KPI delivered
You guys really deserved that pre-baby getaway!
Engagement Rate
4.3%
across all formats
Traffic Source
Stories
drove majority of traffic
Campaign Reach
2.5M
total reach
Click Performance
483%
of KPI delivered
This trip looks amazing!
Campaign Reach
2.5M
total reach
Click Performance
483%
of KPI delivered
Engagement Rate
4.3%
across all formats
Campaign Reach
2.5M
total reach
You guys really deserved that pre-baby getaway!
This trip looks amazing!
Click Performance
483%
of KPI delivered
Key Learnings
Stories outperform for clicks
Stories outpaced other formats in mid-funnel performance, driving the most traffic.
Mixed formats boost results
Combining studio and creator styles improved engagement and storytelling.
Creators = credibility
Real EV drivers gave Shell Recharge believability and emotional impact.
Carousels aren’t dead
Static formats drove saves — a quiet star of the campaign.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
You guys really deserved that pre-baby getaway!
This trip looks amazing!