Paid Social and Influencer: 2024's New Power Couple

Discover innovative strategies to enhance your skills in our upcoming webinar on digital marketing. Join us on March 15th at 3 PM EST for expert insights and actionable tips.


As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices. Which strategies remain relevant, and which are destined to lay with the past?

With influencer marketing witnessing a robust 29% YoY growth, consolidating its place in a £17.3 billion global industry, the relevance is undeniable. A staggering 93% of marketers affirm their reliance on influencers within their marketing strategies.

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Yet, the pressing questions remain:

• What will the role of research play in shaping future influencer campaigns? 🔎
• Does short-form video continue its dominance, or are still images poised for a resurgence? 📹
• And with UGC consistently driving impressive results, how can integrating it with Paid Social create the perfect campaign synergy? 💸

The answers to these questions – and the roadmap for 2024 – are about to be unraveled. Join us for Pepper's inaugural trend report webinar, where an esteemed panel of industry experts delve deep into the future of influencer marketing. This interactive session promises incisive discussions, forecasts, and actionable strategies to ensure your brand thrives in the coming year.


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Topics we'll cover:

• A comprehensive review of 2024 trends in social and creator marketing.
• Tailored advice for optimising your social media marketing strategy for 2024.
• Predictive insights on the future of social media and influencer marketing: What's emerging, and what's enduring?
• Live Q&A to strengthen your strategy and answer your burning questions

This webinar promises to be a treasure trove of knowledge, shared by seasoned professionals from the industry, and is not one to be missed.