Creator Economy: Top Industry Voices To Follow

As the Creator Economy continues to evolve and expand, it's important for those in the industry to stay informed about the latest developments, trends, and thought-leaders in the field. With that in mind, this article will highlight some of the top sources to follow if you're looking to deepen your understanding of the Creator Economy.

What is the Creator Economy?

The Creator Economy refers to the growing industry of content creators, such as YouTubers, TikTokkers, bloggers, and other social media personalities, who generate revenue from their online presence and content. It also refers to the industry that surrounds them which include, technology platforms, media companies, agencies and more. These creators generate revenue through a variety of means such as advertising, sponsored content, merchandise sales, and subscriptions. They have built large, engaged audiences and wield significant influence, making them an attractive target for advertisers and marketers. The Creator Economy is driven by the rise of social media and the proliferation of digital platforms that make it easy for anyone to create and share content online. As such, it is playing an increasingly important role in shaping the media, technology and the online landscape.

Leading Creator Economy Industry Voices to follow


First on our list is Kaya Yurieff, a journalist at The Information, who covers the Creator Economy beat. She provides in-depth reporting on the business and economics of the Creator Economy, and offers valuable insights into the forces shaping this rapidly-evolving industry. Her articles provide a great window into the creator economy and how it's impacting the media and technology landscape.


Another source worth following is Ryan Broderick, the creator of Garbage Day, a newsletter that offers a unique perspective on internet culture. Broderick is known for his sharp wit and incisive commentary on the intersection of technology and culture. His newsletter is a great way to stay up to date on the latest memes, trends and online cultures, which can be very helpful to understand the creator economy


For those looking for more, Embedded, a newsletter by Kate Lindsay and Nick Catucci, is your go-to source for all things internet culture. With insightful essays, in-depth Q&As and special features, Embedded provides a deep understanding of the internet, its people, and the culture. The newsletter is widely recognized as an essential guide to what’s good on the internet, and has been recommended by media outlets such as Vanity Fair, New York Magazine, Esquire, and more.


Twitter is also a great place to stay informed about the creator economy. Journalists such as Chris Stokel-Walker, and researchers such as Jane Manchun Wong are both well respected voices in the industry. They frequently report on the creator economy and provide valuable insights and analysis.


In addition, TikTok has become an important platform for creators, Coco Mocoe is a good source to follow for those wanting to follow the trend of TikTok and the wider TikTok culture beat, she provides thoughtful and in-depth analysis on the creator economy in the TikTok world.

Overall, the sources mentioned above represent a diverse range of perspectives, providing valuable insights into the ever-evolving world of the Creator Economy. Following them is a great way to stay informed, get inspired, and deepen your understanding of this rapidly changing industry.

posted on:
January 27, 2023
written by:
Share today
2 women n cut-through of Pepper's P icon

Add some spice to your next campaign.

Let's chat


Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories

Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award

Read more

New York Welcomes Pepper for Influencer Marketing Show in 2024

Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City

Read more

How TikTok Became Gen Z's Search Engine of Choice

The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp

Read more