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Who We Are
The Responsible Kidfluence Code is an initiative launched by Pepper, an award-winning creator-first marketing agency committed to raising standards across the social media industry.
The initiative is designed to be a collaborative and evolving resource for the entire industry. Our goal is to help establish clear, compassionate standards for how children are involved in online content, with input and support from brands, agencies, talent managers, and parents.
By working together, we can build a healthier, safer digital environment for the next generation growing up in public.
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Beckii Flint
A former child influencer and Forbes 30 Under 30 honouree, this mission is deeply personal.
Beckii’s lived experience growing up online has shaped a strong belief: that creativity should never come at the expense of wellbeing - especially for children.
How it started
In July 2025, Pepper held an-person panel to launch the Responsible Kidfluence Code, featuring voices from policymakers, brand leaders, creators, parents & advocates.
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Get in touch
Do you have anything you’d like to add?
Get in touch and let us know your thoughts!
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