Recording: The Responsible Kidfluence Code: Building a Framework for Ethical Family Content

This is the full recording of our launch event for the Responsible Kidfluence Code, the first industry-wide initiative to safeguard children in influencer marketing, family vlogging, and branded social media campaigns.

As children continue to feature prominently in digital marketing and creator content, the need for clear, ethical standards has never been greater. The Responsible Kidfluence Code (kidfluencecode.com) was created to provide practical, responsible guidance for brands, agencies, and creators working with children online.

🎤 Our panelists:

• Gregor Poynton MP: Labour Member for Livingston, APPG on Children's Online Safety
• Jemma Foster: Head of Brand, The Week Junior
• Beckii Flint: Former child influencer, Co-founder & Director, Pepper Agency
• Matthew & Ryan: Family content creators and prospective new parents
• Scott Guthrie: Panel moderator, leading voice in ethical influencer marketing and industry advisor

💡 Watch this panel recording to learn:

• Why protecting children in influencer marketing is essential for the industry’s future
• How evolving regulations and consumer expectations are shaping responsible practices
• Practical steps brands, agencies, and creators can take to implement ethical standards
• Real insights from policymakers, marketers, and creators

🌐 Learn more
📖 Download the full panel report
📰 ITV News Coverage

📅 Next steps: Don’t miss our upcoming Responsible Kidfluence Code: Virtual Launch & Discussion
🗓️ Tuesday, 9 September 2025 | 16:00 BST | 11:00 ET | 10:00 CT | 08:00 PT
📍 Register here