The Responsible Kidfluence Code
Building a Framework for Ethical Family Content.
Our mission is to bring together the voices of parents, marketing agencies, and brands to safeguard the rights and wellbeing of children in social media content.
As the digital world evolves faster than regulation, we’re at the start of a crucial journey, and we are inviting all voices to help shape practical, respectful standards that protect the next generation growing up online.
Read the Code
This shared industry code outlines clear, practical ways to protect the wellbeing, rights, and future of children involved in commercial social media content.
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Guidance for Parents & Guardians
This is for any parent or guardian whose child appears in commercial content on social media - whether as part of your own channel, or as a creator in their own right.
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Guidance for Brands, Agencies, & Marketers
This is for any brand, agency, or industry professional involved in the planning, commissioning, or amplification of social media content that features children.
Responsible Kidfluence Code
The first industry-wide initiative to safeguard children in influencer marketing, family vlogging, and branded social media campaigns.
"If a child becomes the breadwinner, that’s a huge amount of pressure, and it takes the fun and games out of everything."
"There’s a fine line between sharing your life and exploiting your child."
"At its best, social media can be about connection and community, but it’s about how we put the right guardrails around that."
News & Resources
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Do you have anything you’d like to add?
Get in touch and let us know your thoughts!
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