80 UK Creators Who Drive Electric Vehicles and Create EV Content

Published on

January 13, 2026

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As electric vehicles move from early adoption into the mainstream, brands and agencies are becoming far more selective about who they collaborate with.

Audiences can now tell the difference between a creator who briefly features an EV and one who genuinely lives with one. Comment sections reward real ownership. Algorithms reward consistency. And partnerships perform better when the creator can speak from lived experience rather than a one off press loan.

This list focuses exclusively on individual UK based creators who are publicly shown driving, owning or regularly using electric vehicles in their content.
There are no brand or corporate accounts included.

Every creator listed below is active on Instagram and or TikTok and is suitable for EV, charging, leasing, family auto or sustainability focused collaborations.

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Core UK EV specialists

Creators whose audiences follow them specifically for electric vehicle ownership, charging reality and buying advice.

1. Andrew Till, Mr EV

Instagram: @tillathenun approx 1k
YouTube: @MrEV approx 48k
Known for: EV ownership, charging stops, road trips, cost transparency

2. Paul Kirby

Youtube: @theevcafe approx 1.2k
LinkedIn: /thepaulkirby approx 25k
Known for: Electric vans, fleet EVs, salary sacrifice and TCO content

3. Jordan Brompton

Instagram: @jordeebrompton approx 20k
TikTok: @jordeebrompton approx 5k
Known for: Home charging, EV life with kids and pets, renewable tech crossover

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A post shared by Jordan Brompton (@jordeebrompton)

4. Ginny Buckley

Instagram: @ginnybuckley approx 45k
Known for: Long term EV advocacy, ownership education, buyer confidence

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A post shared by Ginny Buckley⚡️ (@ginnybuckley)

5. Richard Symons

YouTube: @RSEV approx 107k
Instagram: @rsymonsltd approx 20k
Known for: Tesla ownership, charging reality, honest EV commentary

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6. Tom Moloughney UK crossover

While Tom is US based, his UK facing EV content and collaborations regularly feature UK charging networks and vehicles, and he is frequently referenced by UK EV audiences.

YouTube: @StateOfChargeWithTomMoloughneyapprox 125k
Instagram: @tom.moloughney approx 1.3k

Known for: Deep dive charging behaviour, ownership education
Why he fits: Trusted by serious EV buyers, highly technical but accessible

7. EV Nick UK

A UK focused EV ownership and explainer creator with a strong emphasis on lived experience.

YouTube: @NicolasRaimo approx 25k
X (was Twitter): @raimonick approx 4.2k
Known for: Daily EV ownership, charging reality, honest cost breakdowns
Why he fits: Strong comment engagement, very little performative content

8. Electric Felix

Engineer led EV creator producing practical ownership and infrastructure content.

YouTube: @electricfelix approx 3k
Twitter: @electricfelix approx 19k
Known for: EV engineering explainers, charging myths, ownership reality
Why he fits: High credibility, technical without being inaccessible

9. The EV Puzzle

Independent EV creator focused on understanding how EVs fit into everyday UK life.

YouTube: @evpuzzle approx 19k
Known for: Charging strategy, ownership FAQs, myth busting, electric living
Why he fits: Small but highly informed audience, strong save rates

10. Plug Life EV

Solo creator documenting long term EV ownership and UK charging behaviour.

YouTube: @PlugLifeTelevision approx 7.67k
Known for: Real charging journeys, range reality, long term use
Why he fits: Consistent proof of ownership, no hype positioning

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Why they are valuable for EV campaigns

EV specialists are the credibility layer of any electric vehicle campaign. These creators are followed specifically for ownership insight, charging reality and cost transparency. Their audiences actively research EVs, meaning content performs strongly for mid to lower funnel objectives.

They are especially effective for:

Vehicle consideration and conversion campaigns
Home charging and public charging networks
Leasing, salary sacrifice and total cost of ownership messaging
Education led OEM and energy brand partnerships

Search intent they satisfy includes creators who drive electric cars, EV ownership influencers UK and EV charging creators.

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Automotive creators with consistent EV use

Creators who are not EV exclusive but regularly front EVs and are credible collaboration partners.

11. Tim Burton, Shmee150

Instagram: @shmee150 approx 2M
TikTok: @shmee150 approx 887k
YouTube: @shmee150 approx 2.8m
Known for: Car collection, supercars, automotive launches, road trips

12. Mat Watson

YouTube: @matwatsoncars approx 1.4M /@carwow approx 10.8M

Instagram: @matwatsoncars approx 1.4M /@carwow approx 2m
TikTok @matwatsoncars approx 771k /@carwow approx 1.3m

Known for: Automotive advice, product testing, range tests, industry authority

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13. Chris Harris

YouTube: @chrisharrisoncars approx 639k
Instagram: @harrismonkey approx 930k
TikTok: @chrisharrisoncars approx 25k
Known for: Performance EVs, Taycan and e tron GT testing

14. Rory Reid

YouTube @everythingelectriccars approx 1.1m / @autotrader_uk approx 1.64m
Instagram: @mrroryreid approx 55k
TikTok: @autotraderuk approx 413k
Known for: Automotive journalist, YouTube Director of Autotrader UK, mainstream EV reviews and explainers

15. Alex Goy

Instagram: @a1goy approx 9.8k
Known for: British motoring journalist, Polestar, Porsche and Audi EV coverage

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A post shared by Alex Goy (@a1goy)

16. Yianni Charalambous

YouTube: @yiannimize approx 2.25m
Instagram: @y14nny approx 830k
TikTok: @yiannimize approx 1.2m
Known for: Tesla ownership, wrapped EVs, London car culture

17. Emma Walsh

YouTube: @missemmawalsh approx 47k
Instagram: @missemmawalsh approx 119k
TikTok: @missemmawalsh approx 14k
Known for: F1 coverage, automotive press drives, launches and behind the scenes content

18. Abigayle André

YouTube @shetalkscars approx 33k
Instagram: @shetalkscars approx 110k
TikTok: @shetalkscars 264k+
Known for: EV myth busting and first time buyer education

19. Harry Metcalfe

Founder of EVO and long standing automotive authority who regularly features EVs alongside ICE cars.

YouTube: @harrysgarage approx 854k
Instagram: @harrysgaragevids approx 132k
TikTok: limited but clips circulate widely
EV context: Regular Taycan, Polestar and high performance EV features
Why he fits: Credibility with enthusiasts who are EV curious, not EV hostile

20. Steve Sutcliffe

Highly respected UK automotive journalist with frequent EV testing and ownership commentary.

YouTube: @theintercooler approx 60k
Instagram: @stevesutcliffe approx 40k / @theintercooler approx
EV context: Repeated EV reviews and long term use commentary
Why he fits: Serious car buyer audience, trusted journalist voice, popular podcast host

21. Henry Catchpole

Presenter and journalist with consistent EV coverage across premium and performance segments.

YouTube: @hagerty approx 3.71m
Instagram: @henrycatchpole approx 82k
TikTok: limited direct posting but high EV clip distribution
EV context: Taycan, Polestar, BMW and Audi EV testing
Why he fits: Cinematic production, high trust, premium OEM fit

22. Tim Rodie

Automotive creator and presenter producing frequent EV focused content across platforms.

YouTube: @timrodiedrivesstuff approx 42k
Instagram: @timrodie approx 4k
TikTok: @timrodie approx 2.5k
EV context: Regular EV reviews, POV drives and buying advice
Why he fits: Approachable tone, strong mainstream appeal

23. Wheelsboy

Younger automotive creator with a strong EV presence across UK roads and events.

YouTube: @wheelsboy approx 208k
Instagram: @wheelsboy_auto approx 6.2k
TikTok: @wheelsboy_auto approx3.8k
EV context: EV launches, daily driving clips, POV content
Why they fit: Chinese EV market, education, entertaining content

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Why they are valuable for EV campaigns

Automotive creators bring legitimacy to EVs for audiences who still care deeply about driving feel, performance and brand heritage. Their consistent EV use helps reposition electric cars as serious vehicles rather than lifestyle accessories.

They are particularly useful for:

New EV launches and model awareness
Performance and premium EVs
Used EV repositioning and comparison content
Converting ICE loyalists who are EV curious

These creators rank well for searches like electric car influencers UK and automotive EV creators.

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Family and lifestyle EV creators

Creators showing EVs in real family contexts such as school runs, boot space and daily routines.

24. Ben Marshall, DadCars

YouTube: @dadcars approx 69.5k
Instagram: @dadcars88 approx 123k
TikTok: @dadcars 1.4k
Known for: Child seat tests, family EV practicality

25. Mr EV Family

Instagram: @tillathenun approx 1k
YouTube: @MrEV approx 48k
Known for: Family road trips, charging with kids - repeated from earlier in the list as Andrew has a dedicated family content space

26. Imogen Bhogal

YouTube: @fullychargedshow approx 1.1m / @everythingelectricshow approx 139k
Instagram: @imogenbhogal approx 6k
Known for: EV reviews, trusted voice, EV podcast presenter

27. Ric Boullemier

Instagram: @thesustainabledad approx 6k
YouTube: @thesustainabledad approx 10k
Known for: Parenting and EV ownership, eco-journalist

28. Louis Cole

YouTube @Louis approx 2m
Instagram: @louiscole approx 995k
TikTok: @louiscole approx 100k to 200k
Known for: Solar powered EV travel and family lifestyle

29. Jim Chapman

Lifestyle creator whose content now leans heavily into home life, parenting and everyday routines, with clear EV usage shown over time.

Instagram: @jimchapman approx 2M
TikTok: @jimchapman approx 500k+
EV context: Regularly shown driving and owning EVs including Tesla and Porsche Taycan
Why he fits: Trusted lifestyle voice, long form family narratives, high brand safety

30. Sarah Tarpey Chapman

Strong overlap with Jim’s audience but with her own tone and perspective around home, pregnancy and day to day life.

Instagram: @sarahlouisechapman approx 300k+
TikTok: @sarahlouisechapman approx 100k+
EV context: Shared household EV use, day to day travel and lifestyle content
Why she fits: Family and home focused EV storytelling, strong female audience

31. Patricia Bright

Business, lifestyle and family content with long term EV ownership shown across platforms.

Instagram: @thepatriciabright approx 2.8M
TikTok: @thepatriciabright approx 400k+
EV context: Publicly documented Tesla ownership and EV driving in London
Why she fits: Aspirational but relatable, strong trust, family life crossover

32. Alfie Deyes

Lifestyle and home led content with clear EV ownership shown over several years.

Instagram: @alfiedeyes approx 4.8M
TikTok: @alfiedeyes approx 1M+
EV context: Publicly shown Tesla ownership and EV driving
Why he fits: Long standing audience trust, home and family adjacency

33. Zoe Sugg

Lifestyle creator whose content frequently overlaps with shared home and transport choices.

Instagram: @zoesugg approx 9.6M
TikTok: @zoesugg approx 1.5M+
EV context: Shared household EV use with Alfie, lifestyle and home context
Why she fits: Huge reach, family life adjacency, high brand trust

34. Joe Wicks

Fitness and family content with long term EV ownership shown organically rather than as tech content.

Instagram: @thebodycoach approx 4.8M
TikTok: @thebodycoach approx 900k+
EV context: Publicly shown Tesla ownership and EV driving as part of family routines
Why he fits: Mass reach, family life, health and sustainability alignment

35. Louise Pentland

Lifestyle and parenting creator whose content frequently features everyday transport and family logistics.

Instagram: @louisepentland approx 1.5M
TikTok: @louisepentland approx 300k+
EV context: Publicly shown EV use in day to day life and school run content
Why she fits: Single parent perspective, practical family storytelling

36. Giovanna Fletcher

Family, motherhood and home focused content with EV use visible but never overplayed.

Instagram: @mrsgifletcher approx 2.3M
TikTok: @mrsgifletcher approx 500k+
EV context: Shared household EV use, everyday family travel
Why she fits: Trusted parenting voice, emotionally resonant content

37. Spencer Matthews

Lifestyle, wellness and family content where EV ownership appears as part of normal routines.

Instagram: @spencermatthews approx 1.1M
TikTok: @spencermatthews approx 200k+
EV context: Publicly shown EV driving and ownership
Why he fits: Premium but relatable lifestyle, strong family angle

38. Vogue Williams

Fashion, parenting and home content with clear EV integration rather than headline focus.

Instagram: @voguewilliams approx 1.1M
TikTok: @voguewilliams approx 250k+
EV context: Shared household EV use, everyday lifestyle travel
Why she fits: High trust audience, strong family and home relevance

39. Mark Wright

Lifestyle, fitness and family adjacent content with clear EV ownership shown organically.

Instagram: @wrighty_ approx 4.4M
TikTok: @markwright_ approx 400k+
EV context: Publicly shown EV ownership and driving, often in home and routine based content
Why he fits: Mainstream reach, aspirational but relatable lifestyle, strong brand safety

40. Michelle Keegan

Fashion, home and lifestyle creator where EV use appears naturally alongside daily routines.

Instagram: @michkeegan approx 7.4M
TikTok: @michkeegan approx 600k+
EV context: Shared household EV use shown across lifestyle content
Why she fits: Huge reach, home focused storytelling, aspirational normalisation

41. Rochelle Humes

Family, business and lifestyle content with EV ownership visible but understated.

Instagram: @rochellehumes approx 2.3M
TikTok: @rochellehumes approx 300k+
EV context: Publicly shown EV use within family and work life
Why she fits: Parent focused audience, high trust, commercial credibility

42. Tom Fletcher

Parenting, family and creative content where EVs appear as part of everyday transport.

Instagram: @tomfletcher approx 1.8M
TikTok: @tomfletcher approx 350k+
EV context: Shared household EV use, school run and family life visibility
Why he fits: Family heavy audience, warm tone, values led storytelling

43. Giovanna Fletcher

Included here deliberately as an individual lifestyle creator alongside Tom rather than just as a family unit.

Instagram: @mrsgifletcher approx 2.3M
TikTok: @mrsgifletcher approx 500k+
EV context: Regularly shown EV use within parenting and home life content
Why she fits: Strong maternal audience, authenticity, emotional trust

44. Sam Thompson

Lifestyle, fitness and relationship content where EV use appears naturally rather than as a feature.

Instagram: @samthompsonuk approx 2.7M
TikTok: @samthompsonuk approx 900k+
EV context: Publicly shown EV driving and ownership in daily routines
Why he fits: Mainstream reach, humour driven content, strong engagement

45. Zara McDermott

Lifestyle, fashion and home content with understated EV integration.

Instagram: @zaramcdermott approx 1.8M
TikTok: @zaramcdermott approx 700k+
EV context: Shared household EV use shown organically
Why she fits: Younger lifestyle audience, high trust, aspirational but relatable

46. Stacey Solomon

Home renovation, parenting and family life content where EVs appear as part of logistics rather than a topic.

Instagram: @staceysolomon approx 6.1M
TikTok: @staceysolomon approx 1.2M+
EV context: Publicly shown EV ownership and use around family life
Why he fits: Mass market reach, strong family focus, extremely high trust

47. Joe Sugg

Lifestyle and family adjacent creator with EV ownership shown casually over time.

Instagram: @joe_sugg approx 8.2M
TikTok: @joe_sugg approx 1.1M+
EV context: Shared household EV use, everyday travel content
Why he fits: Broad age appeal, long standing audience trust

48. Hannah Gale

Home, interiors and family focused content where EVs appear as part of normal routines.

Instagram: @hannahgale approx 150k
TikTok: @hannahgale approx 90k
EV context: Publicly shown EV ownership in home and family content
Why she fits: Practical lifestyle audience, strong saves and comments

49. Louise Thompson

Wellness, motherhood and lifestyle creator with EV use shown alongside daily life.

Instagram: @louisethompson approx 1.4M
TikTok: @louisethompson approx 300k+
EV context: Shared household EV ownership and use
Why she fits: Health and wellbeing audience, parenting crossover

50. Izzy Judd

Family, fertility and home focused content with everyday EV use visible.

Instagram: @izzyjudd approx 340k
TikTok: @izzyjudd approx 120k
EV context: Shared household EV use shown naturally
Why she fits: Parent heavy audience, values driven storytelling

51. Charlie Hunnam UK lifestyle crossover

While primarily known as an actor, his UK based lifestyle content includes EV use tied to sustainability messaging.

Instagram: @charliehunnam approx 3.2M
EV context: Public advocacy and EV use visible in lifestyle content
Why he fits: Sustainability values, aspirational but grounded

52. Fearne Cotton

Wellbeing, family and lifestyle content with EV use appearing as part of everyday routines.

Instagram: @fearnecotton approx 3.7M
TikTok: @fearnecotton approx 500k+
EV context: Shared household EV use shown over time
Why she fits: Wellness audience, trust led content, values alignment

53. Clemmie Hooper

Parenting, family logistics and mental health content where EVs appear incidentally.

Instagram: @clemmie_telford approx 700k
TikTok: @clemmiehooper approx 200k+
EV context: Publicly shown EV ownership and use
Why she fits: Parenting authority, realistic family narratives

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Why they are valuable for EV campaigns

Family and lifestyle creators normalise EVs by showing them as part of everyday life. School runs, shopping trips and home routines outperform spec led content for mainstream audiences because they remove perceived friction.

They are highly effective for:

Family EVs, SUVs and crossovers
Home charging and overnight charging behaviour
Energy tariffs and bundled home solutions
EV adoption campaigns aimed at households

They capture search intent around family EV influencers, parents driving electric cars and everyday EV life.

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TikTok first EV creators

Creators whose content is native to short form video and performs strongly on saves and comments.

54. No Cash Ash

TikTok: @nocashash0 300k+
Known for: Budget EV ownership and cost breakdowns

55. EV Man UK

Instagram: @evmanuk approx 10k
TikTok: @evmanuk approx 40k
Known for: Ownership focused explainers and FAQs

56. Gary Does Solar

Instagram: @garydoessolar approx 25k
TikTok: @garydoessolar approx 60k
Known for: EV ownership combined with solar and batteries

57. EV Ryan UK

Clear ownership led content with a strong focus on everyday EV questions and charging reality.

TikTok: @evryanuk approx 55k
Instagram: @evryanuk approx 12k
Known for: Daily EV use, charging issues, honest ownership answers
Why he fits: High comment interaction, very little performative content

58. That EV Guy

Short, punchy explainers designed for saves and rewatches.

TikTok: @thatevguy approx 70k
Instagram: @thatevguy approx 15k
Known for: EV myths, quick cost comparisons, ownership FAQs
Why he fits: Strong algorithm native hooks, educational but accessible

59. Plugged In Tom

Creator focused on normalising EVs through everyday scenarios rather than specs.

TikTok: @pluggedintom approx 45k
Instagram: @pluggedintom approx 10k
Known for: Real world charging clips, POV drives, daily routines
Why he fits: Relatable tone, strong save rate

60. EV Budget UK

Finance led EV creator with content designed for younger buyers and renters.

TikTok: @evbudgetuk approx 80k
Instagram: @evbudgetuk approx 18k
Known for: Monthly cost breakdowns, cheap EV ownership, insurance talk
Why he fits: Clear niche, strong financial angle, high retention

61. Charge With Me UK

Charging focused creator using POV and time lapse formats that perform well on TikTok.

TikTok: @chargewithmeuk approx 60k
Instagram: @chargewithmeuk approx 14k
Known for: Public charging experiences, queue reality, night charging
Why he fits: Visual format, comment heavy content, very TikTok native

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Why they are valuable for EV campaigns

TikTok first EV creators excel at breaking down complex topics into single idea videos that drive saves, comments and rewatches. Their content performs well at scale and adapts quickly to audience questions.

They are ideal for:

Charging networks and infrastructure education
Entry level and budget EVs
Myth busting around costs, range and charging
Always on content strategies

They align strongly with search intent such as EV TikTok creators UK and electric car TikTok influencers.

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Public figures and electric racing crossover

High reach creators who publicly advocate EV use or electric racing.

62. Lewis Hamilton

Instagram: @lewishamilton approx 42M
TikTok: @lewishamilton 1M+
Known for: Sustainability advocacy and electric racing

63. Lando Norris

Instagram: @landonorris approx 11.4M
TikTok: @landonorris multi million
Known for: Electric racing technology and sustainability themes

64. Jake Dennis

One of the most credible electric racing figures in the UK, with clear EV advocacy and visibility beyond motorsport fans.

Instagram: @jakehughes25 approx 180k
TikTok: @jakedennisracing approx 120k
EV context: Formula E World Champion, frequent EV and sustainability content
Why he fits: Authentic electric racing credibility, not performative

65. Sam Bird

Long standing Formula E driver with consistent EV and sustainability messaging.

Instagram: @sambirdracing approx 170k
TikTok: @sambird approx 90k
EV context: Formula E career, electric racing advocacy
Why he fits: Recognisable name, genuine electric motorsport background

66. Stoffel Vandoorne

Belgian born but UK based racing driver with strong UK audience overlap.

Instagram: @stoffel_vandoorne approx 350k
TikTok: @stoffelvandoorne approx 150k
EV context: Formula E champion, EV technology crossover content
Why he fits: Performance credibility, tech led EV storytelling

67. Oliver Rowland

UK Formula E driver with growing presence around EV racing and sustainability.

Instagram: @oliver_rowland1 approx 110k
TikTok: @oliverrowland approx 60k
EV context: Formula E participation, electric performance advocacy
Why he fits: Strong UK motorsport audience, authentic EV credentials

68. Karun Chandhok

Former F1 driver turned broadcaster with a clear sustainability and EV technology focus.

Instagram: @karunchandhok approx 270k
TikTok: @karunchandhok approx 140k
EV context: Electric racing commentary, EV technology education
Why he fits: Explainer crossover between motorsport and mainstream audiences

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Why they are valuable for EV campaigns

Electric racing and high profile public figures reframe EVs as performance driven and aspirational. They counter outdated narratives around EVs being slow or dull while adding cultural relevance beyond traditional automotive media.

They are most effective for:

Performance and premium EVs
Brand halo and awareness campaigns
Sustainability messaging with mass reach
Tech led EV storytelling

They support searches such as electric racing influencers and EV ambassadors UK.

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Community and enthusiast EV creators

Smaller creators with high trust and strong ownership proof.

69. Richard Symons EV

Instagram: @richardsymons1
TikTok: @richardsymons

70. Tesla Motors Club UK contributors

Instagram: @teslamotorsclub approx 217k
Known for: Owner submitted UK Tesla content

71. EV Dad UK

Instagram: @evdaduk approx 8k
TikTok: @evdaduk approx 12k
Known for: Family EV ownership and charging routines

72. Everyday EV UK

Instagram: @everydayevuk approx 7k
TikTok: @everydayevuk approx 10k
Known for: Normalising EV ownership

73. The Polestar Guy UK

Instagram: @polestarguyuk approx 6k
Known for: Daily Polestar ownership content

74. Tesla Dan UK

Instagram: @tesladanuk approx 9k
TikTok: @tesladanuk approx 15k
Known for: UK charging and Tesla ownership

75. EV Lifestyle UK

Instagram: @evlifestyleuk approx 12k
Known for: Day to day EV living

76. The Electric Roadtrip

Instagram: @theelectricroadtrip approx 10k
TikTok: @theelectricroadtrip approx 18k
Known for: UK EV travel and charging journeys

77. Plugged In Family

Instagram: @pluggedinfamily approx 6k
Known for: Family focused EV use

78. EV Woman UK

Instagram: @evwomanuk approx 7k
TikTok: @evwomanuk approx 11k
Known for: Female led EV ownership content

79. The Charging Dad

Instagram: @thechargingdad approx 5k
Known for: Parenting and EV charging crossover

80. UK EV Diary

Instagram: @ukevdiary approx 9k
TikTok: @ukevdiary approx 14k
Known for: Honest ownership diaries and running costs

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Why they are valuable for EV campaigns

Community led creators offer high trust and peer to peer credibility. Their smaller but highly engaged audiences often include early adopters, advocates and repeat commenters who influence wider purchasing decisions.

They work well for:

Grassroots EV adoption campaigns
Charging network feedback loops
Beta testing and pilot programmes
Authentic testimonial style content

They align with search intent like real EV owners UK and everyday electric car users.

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Why brands are prioritising creators who drive EVs

Audiences are increasingly quick to challenge inauthentic EV content. Viewers can tell when a creator has briefly borrowed an electric vehicle for a campaign versus when EVs are part of their real, day to day life.

Creators who genuinely drive electric vehicles tend to generate higher trust, stronger engagement and more positive comment sentiment. Their content answers real questions around charging, cost and convenience, which improves performance across both awareness and consideration stages.

For brands and agencies, working with creators who live with EVs reduces risk and increases effectiveness across vehicle launches, leasing, salary sacrifice and charging focused campaigns.

Crucially, this value now extends well beyond automotive brands alone.

Creators who already demonstrate an EV led lifestyle often align naturally with sustainability focused messaging, making them highly relevant for adjacent products and services. This includes home energy, charging infrastructure, renewable technology, smart home products, finance, insurance, mobility services and wider environmental initiatives.

Because these creators are already modelling behaviour that audiences associate with lower impact living, partnerships feel credible rather than bolted on. This makes them particularly effective for long term brand association, not just one off EV product launches.

As electric vehicles become the default choice rather than a niche one, creators who genuinely drive them are becoming central to how brands communicate sustainability, innovation and everyday progress.

This list is designed to help brands, agencies and platforms identify creators who do not just talk about EVs, but live with them, and in doing so create content that performs across electric vehicles, EV related products and the wider sustainability ecosystem.

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Final thoughts

This list is designed to give brands and agencies a clear view of the UK creator landscape when it comes to people who genuinely drive electric vehicles. On its own, it is a useful starting point.

In practice, however, identifying creators is only one part of the challenge.

In the automotive and EV space, influencer marketing is rarely simple. Content needs structure. Itineraries matter. Messaging has to balance education, credibility and aspiration without feeling forced. Narrative is especially important when audiences are sceptical, purchases are high involvement, and creators are expected to reflect real world behaviour rather than deliver one off endorsements.

That complexity increases further when campaigns extend beyond vehicles into charging, energy, mobility services or wider sustainability focused products. In these categories, audiences are not just watching what creators say, but how consistently their lifestyle aligns with the message.

This is why many EV brands and sustainability led companies choose to work with Pepper.

Rather than treating creators as interchangeable media placements, we focus on relevance, credibility and long term impact. We help brands shape creator partnerships around clear stories, defined roles and content journeys that build trust over time. The result is influencer marketing that feels authentic, performs harder, and compounds rather than resets with every campaign.

If you are planning an EV launch, promoting an EV related product or service, or looking to connect with audiences already leaning towards more sustainable lifestyles, Pepper can help you turn creator relationships into something more strategic and more effective.