About
Pepper
About Pepper
Your Social Solution
Founded in 2019 by Forbes 30 under 30 co-founders, we have been celebrated for our work across influencer, organic social, paid social, creative production and proprietary research for clients like The Financial Times, Tripadvisor, McDonald’s, Disney, and Enterprise.
Sowing the seed
After finding one another whilst working in the industry, three friends shared a vision for a more honest and personal touch to the influencer space.
Nurturing an idea
So, in the spring of 2019, Joe Friend, Alice Jones, and Beckii Flint launched Pepper Studio – a breath of fresh air for influencer marketing, with a human approach at its core.
Watching it grow
Now, Pepper has flourished into a multi-award-winning agency, delivering measurable, impactful campaigns that retain their value through the power of people.
A human approach to influencer marketing
We connect brands, people, and data together, using in-house tools and transparent communication to deliver measurable, impactful campaigns that retain their value, inspire action, and bring about change.
We believe in the talent we partner with and want our brands to believe in them too.
We make content feel editorial not advertorial through shared creative control.
We regard science and creativity equally, using in-house tools to deliver the best results.
We regard science and creativity equally, using in-house tools to deliver the best results.
Founded in 2019 by Forbes 30 under 30 co-founders, we have been celebrated for our work across influencer, organic social, paid social, creative production and proprietary research.
Beckii Flint
Beckii Flint
Veteran creator and industry voice, Beckii Flint has shaped influencer marketing since age 12. A Forbes 30u30 honouree and BBC contributor, she brings insider insight to creator-led strategy and has advised UK Parliament on influencer culture.
Forbes 30 Under 30 Winner 2021 in Business
Global Marketing Awards 2024 Judge
The Responsible Kidfluence Code: New Guidelines to Protect Children in Influencer Content
Discover the Responsible Kidfluence Code - a new ethical framework launched by Pepper Agency to protect children in influencer content.
Protecting the Next Generation of Creators: Why the Industry Needs to Act Now
As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.
10 BookTok Influencers Ranked by Follower Count
What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?
Joe Friend
Joe Friend
With 10 years of experience in commercial radio, Joe has adeptly transitioned his skills from traditional media to influencer marketing. His guiding philosophy emphasises treating influencer marketing as a media space, where brands can buy their target audiences through content creators.
10 Finance Influencers to Collaborate With
A round-up of 10 finance influencers who are helping others go debt-free, learn how to budget as well as invest and build wealth.
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Pepper Celebrates Dual Wins at the Global Influencer Marketing Awards 2024
Pepper are thrilled to announce that our innovative campaigns have been recognized with two Silver awards at the prestigious...
Alice Jones
Alice Jones
Alice co-founded Pepper after 7 years in influencer marketing, working with brands like FT, Tripadvisor, and H&M. A Forbes 30u30 and LDC Ones to Watch honouree, she’s recognised for driving brand impact through long-term creator strategies.
Daniel Collins
Daniel Collins
With over a decade in strategy and agency leadership, Daniel Collins blends creative instinct with operational rigour. As COO, he drives service innovation and global delivery at Pepper, championing a creator-first model rooted in insight, impact, and integrity.
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
5 Successful Influencer Campaigns to Inspire You
See how brands made the most of influencer marketing, to launch into new markets, improve their reputation and create social change - with a breakdown of the numbers!
Global Campaigns
We are so proud of our growing global team, working with clients across the world.
Our Valued Clients
We proudly collaborate with industry leaders.
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Creators bring Ravensburger Party Games to life
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Creators put Disney Lorcana in the TCG spotlight
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Creators put Playmobil Advent front-of-mind for families
Corona: #ThisIsLiving
Creators Put Enterprise Front-of-mind for Key Moments
Feast Your Feed: A Recipe for Downloads
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Driving Subscriptions with Sustainable Food Stories
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Unlocking Strategic Growth Through Social Insights
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Creators Drove Niche Subs for Cyclist Mag
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TikTok UGC Helped Wisdom Reinvent Oral Care
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️