Top TikTok Trends & Content Ideas for November 2025 and How Brands Can Use Them

As autumn deepens and festive anticipation begins, November brings a mix of humour, creativity, and reflection to TikTok. With Halloween behind us and the holiday season ahead, this is the perfect moment for brands to stay visible, relatable, and emotionally engaging. TikTok and Instagram Reels are alive with authenticity, laughter, and community-driven storytelling, offering endless opportunities to connect with audiences in fresh, human ways.

This blog explores November 2025 TikTok trends, how to spot what’s hot right now, and how brands can adapt these ideas to build awareness and engagement.

‍

How to Find Current TikTok Trends

TikTok trends evolve quickly, so keeping your ear to the ground is essential. Here’s how to stay ahead:

Check the For You Page (FYP): Scroll regularly to spot recurring sounds, transitions, or editing styles. The FYP is the birthplace of new trends.
Explore the Discover Tab: Look for trending hashtags, songs, and effects. Hashtags marked with a fire emoji indicate they’re gaining traction.
Follow Creators in Your Niche: Observe what leading voices are experimenting with and adapt the formats that fit your audience.
Track Trending Sounds and Effects: Audio and visual effects often define the tone of each month, from nostalgic clips to new editing aesthetics.

‍

How Trends Evolve on TikTok

TikTok’s ecosystem thrives on repetition and remixing. Most trends grow through a few creative formats:

Sounds: Viral music or dialogue sparks new interpretations and user participation.
Challenges and Hashtags: Shared prompts invite mass engagement and creativity.
Video Formats: Editing styles, transitions, and layout experiments become visual trends in their own right.
Creative Effects: Filters, overlays, and themed visuals often shape seasonal storytelling.

‍

What Worked Last November (2024)

In November 2024, trending TikTok content featured playful challenges, viral dances, and creative meme formats that sparked wide engagement and brand participation. The month was defined by comedic takes on everyday life, seasonal excitement, and imaginative uses of audio and editing.

Viral Challenges and Meme Formats:
The “Camera Flip” trend saw users intentionally or accidentally switching their phone cameras for comic effect, often paired with dramatic or unexpected audio.
The “Voice Name Guessing” challenge invited participants to identify friends or colleagues purely by their voices, producing humorous and surprising results.
Meanwhile, the “When I’m being chased by a serial killer but…” format inspired wildly creative vignettes, mixing suspense with satire, such as pretending to surrender out of exhaustion or being distracted by a celebrity crush.

Dance and Music Trends:
Dance challenges remained strong with the “La La La Dance” and Amapiano-inspired moves gaining momentum. These dynamic performances were often used in team collaborations or influencer partnerships to boost brand engagement.
Gracie Abrams’ “That’s My Life” audio became the go-to soundtrack for vlog-style montages, highlighting milestones or aesthetic moments.
In addition, Twilight-inspired edits and CapCut gallery posts encouraged nostalgic storytelling, with users reflecting on personal growth and seasonal change.

Seasonal and Relatable Themes:
Festive “Holiday Excitement” videos celebrated the shift into winter décor, holiday shopping, and cosy activities. Brands leveraged this moment to showcase themed products, behind-the-scenes celebrations, and community events.
The “Holding Space for Defying Gravity” meme, inspired by the Wicked Broadway revival, turned theatrical pauses into relatable humour, linking daily challenges to musical theatre flair.

Participation and Brand Integration:
Collaboration and participation were key themes, with trends encouraging friends, families, and colleagues to join in through dance, voice, and comedy formats. This collaborative spirit gave brands the perfect opening to highlight team culture, product moments, and festive energy.

Overall, November 2024’s TikTok landscape revolved around entertaining, relatable, and shareable visual formats, powered by quick-witted editing and strong community engagement.

‍

November 2025 TikTok Trends and Ideas

1. Hidden Talent

Trend: Users reveal surprising skills or unexpected abilities, set to “tumblr girls urfavmusic – urfavmusic🅴”.
Brand idea: Showcase your team’s hidden skills or behind-the-scenes moments. Perfect for lifestyle, beverage, or fitness brands wanting to show off personality and playfulness.

2. The Lion

Trend: Confident, model-style walks and struts paired with “original sound – 00srunway”.
Brand idea: Ideal for bold product reveals, fashion moments, or transformation content. Beauty, wellness, and lifestyle brands can use this to express confidence and flair.

3. Red Flag, Green Flag

Trend: Users list opinions, habits, or traits, labelling them as red or green flags.
Brand idea: Use this for brand humour or product storytelling. For example, “Red flag: skipping breakfast, Green flag: grabbing a Celsius.”

4. Guys, I Lied on My CV (Again)

Trend: Comedy trend where users exaggerate skills or overpromise, set to “original sound – pearldrums”.
Brand idea: Use it for office humour, learning moments, or influencer content that shows the reality behind the scenes.

5. What’s Going On

Trend: Users react to chaotic or confusing moments, paired with “original sound – dj auxlord”.
Brand idea: Ideal for light-hearted team content or commentary on relatable situations. Keep it witty and human.

6. Why Do You Take So Long at the Gym

Trend: Playful gym-based humour using “original sound – Axel Blake”.
Brand idea: Perfect for fitness, wellness, and energy drink brands. Use it to poke fun at workout habits or motivation struggles.

7. Backup Dancer

Trend: Playful clips where one person unintentionally steals the show, using “original sound – DJ FAZIO”.
Brand idea: Ideal for teams or brand collaborations. Highlight supporting roles and everyday personalities.

8. Twilight Run

Trend: Cinematic night-time videos using “Supermassive Black Hole – Muse”.
Brand idea: Excellent for fitness, travel, or fashion brands to create dramatic, moody, and nostalgic visuals.

9. Ordering in Opera

Trend: Users perform ordinary moments with operatic flair, set to “original sound – Josh G”.
Brand idea: Use it to dramatise everyday actions or product experiences. Perfect for humour-driven storytelling.

10. Crisp Challenge

Trend: ASMR-meets-humour content using “Famous Mozart’s Turkish March – East Valley Music”.
Brand idea: Food and drink brands can take part by showcasing crunch tests or taste reactions in fun, duet-friendly formats.

11. Bestie, I Have Gossip for You

Trend: Wholesome, chatty confessions using “original sound – Mr. Tim”.
Brand idea: Use it to share updates, launches, or light-hearted messages in a conversational style.

12. Telling a Joke

Trend: Minimalist comedy with direct delivery and quick punchlines.
Brand idea: Use short-form humour to connect authentically and show your brand’s personality.

‍

Seasonal and Cultural Context

‍Sports and Lifestyle

November remains an active month across the UK, blending community spirit with seasonal fitness events.

• 3 November – TCS London Trail Marathon, Epping Forest
• 5 November – Bonfire Night Fun Runs, nationwide
• 9–10 November – Premier League fixtures continue
• 15 November – Chase the Moon 5k and 10k, Battersea Park

Music and Events

The early festive period sees a mix of cultural and community gatherings, from fireworks to music festivals.

• 1–10 November – London Jazz Festival
• 2–3 November – Bonfire Night Firework Displays
• 5 November – Guy Fawkes Night celebrations across the UK
• 12 November – Diwali, the Festival of Lights
• 21 November – World Hello Day, celebrating peace through communication

Key UK-wide and National Events

• 5 November – Bonfire Night
• 11 November – Remembrance Day and Veterans Day
• 12 November – Diwali
• 21 November – World Hello Day

Major International and Federal Events

While primarily observed in the United States, these dates influence global digital and retail trends:

• 11 November – Veterans Day
• 27 November – Thanksgiving (fourth Thursday of November)
• 28 November – Black Friday, marking the start of the global holiday shopping season

Other Notable Events

• 1 November – National Brush Day
• 3 November – Sandwich Day
• 13 November – World Kindness Day
• 14 November – National Pickle Day
• 18 November – National Princess Day
• 21 November – National Red Mitten Day
• 27 November – National Craft Jerky Day
• 30 November – National Personal Space Day

Awareness Months

November marks several awareness initiatives that brands can align with for meaningful storytelling:

• National Gratitude Month
• National Hospice and Palliative Care Month
• National Career Development Month
• National Pet Cancer Awareness Month
• Stomach Cancer Awareness Month
• National Medical Science Liaison (MSL) Awareness and Appreciation Month

‍

Influencer and UGC Momentum

Creators are leaning into humour-led, personality-driven storytelling. Collaboration formats, workplace humour, and relatable “behind the scenes” content are performing strongly. TikTok continues to reward experimentation, encouraging creators to blend entertainment with authenticity.

‍

Best Practices for Brands

• Post three to five times per week for consistent visibility.
• Combine trending sounds with seasonal hashtags such as #Movember, #BonfireNight, and #CosySeason.
• Prioritise humour and authenticity over perfection.
• Partner with creators who naturally fit your brand’s voice.
• Join trends early and adapt them creatively to maintain momentum.

‍

Conclusion

November is a transitional month on TikTok, balancing cosy nostalgia with the excitement of the festive season. The most successful trends this month celebrate humour, self-expression, and confidence, from the boldness of The Lion to the warmth of Bestie, I Have Gossip for You.

Brands that combine creativity with authenticity will stand out in this busy season. Stay consistent, stay curious, and remember, connection is the most powerful trend of all.