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Influencer Marketing

Ambassador delivers 1.3m impressions for Inside Story

Lifestyle creator Katie Wood partnered as a brand ambassador, delivering long-term storytelling that boosted visibility, engagement, and consumer trust.
Award-winning campaign |

Background

Objectives

Get

Home and lifestyle audiences in the UK.

to

Raise awareness, credibility, and engagement for Inside Story through authentic creator-led storytelling.

Goals

Build awareness

Drive engagement

Strengthen credibility

321k

@comedowntothewoods

Lifestyle creator with strong visuals

Interests

🧘‍♀️ Lifestyle

🎬 Film

🧑‍🧑‍🧒‍🧒 Family

💃🏼 Style

Thematic visuals

Link clicks

Broad reach

Strategy

Pepper’s proprietary tool combines data and human insight to optimise influencer and social marketing.
influenceIQ logo

Meet our Influencers

production

Ongoing ambassador content woven into Katie’s lifestyle feed with brand integrations.

content

IG Reels, TikToks, static posts, and stories showing products naturally in everyday moments.

Strategies
  • Ambassador model
  • Lifestyle UGC
  • Paid boosting
  • Long-term trust
  • Content variety
  • Home focus

    • Research Insights

    Scope & Methodology

    Key Insights

    Strategic Recommendations

    Results

    Campaign Results

    Research statistics

    The ambassador partnership embedded Inside Story naturally into lifestyle storytelling. This approach delivered visibility, authentic consumer engagement, and boosted brand trust, proving the value of consistent creator advocacy.

    The ambassador partnership embedded Inside Story naturally into lifestyle storytelling. This approach delivered visibility, authentic consumer engagement, and boosted brand trust, proving the value of consistent creator advocacy.

    1.3m

    Impressions (+23.9%)

    ‍

    22.56k

    Impressions

    ‍

    +18%

    Clicks Overdelivery

    ‍

    1.3m

    Impressions (+23.9%)

    ‍

    community response

    What beautiful bedding ❤️

    They’re all SO gorgeous! 😍

    22.56k

    Impressions

    ‍

    +18%

    Clicks Overdelivery

    ‍

    1.3m

    Impressions (+23.9%)

    ‍

    community response

    What beautiful bedding ❤️

    They’re all SO gorgeous! 😍

    22.56k

    Impressions

    ‍

    What beautiful bedding ❤️

    +18%

    Clicks Overdelivery

    ‍

    1.3m

    Impressions (+23.9%)

    ‍

    22.56k

    Impressions

    ‍

    They’re all SO gorgeous! 😍

    1.3m

    Impressions (+23.9%)

    ‍

    22.56k

    Impressions

    ‍

    +18%

    Clicks Overdelivery

    ‍

    1.3m

    Impressions (+23.9%)

    ‍

    community response

    What beautiful bedding ❤️

    They’re all SO gorgeous! 😍

    22.56k

    Impressions

    ‍

    partner with pepper

    Key Learnings

    Get in touch
    Book a consultation
    Ambassador builds trust

    Consistency deepened consumer credibility.

    ‍

    Content variety engages

    Mix of Reels, posts, and stories kept audiences active.

    ‍

    KPIs overdelivered

    Impressions and engagements exceeded targets.

    ‍

    Clicks trend upward

    Ongoing ambassadorship boosted clicks +18% quarterly.

    ‍

    Partner
    with
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