Arla Protein: everyday fuel for everyone
Background
Objectives
Active Achievers (18–65 in the UK, especially runners and their communities, including spectators)
See Arla Protein as an authentic, everyday support for physical, mental and emotional strength, not just gym performance
Goals
Drive Link Clicks
Boost Brand Awareness/Impressions
Maximise Reach
195k
@_.officialhazzy @hazzyshype1
Comedic VoxPop creator
Interests
🇵🇰 Culture
🎭 Comedy
🤳 Content
🎤 People
Natural interviewer
HIgh energy
Audience alignment
145k
@running.like.a.wrinkly
Running coach & wellness creator
Interests
🏃🏼♀️ Running
🧘♀️ Wellness
🗣️ Pep talks
💃🏼 Active ageing
Authentic storyteller
Natural fit
High engagement
193k
@celinastephens0n
Running & fitness creator
Interests
💪 Fitness
🌟 Positivity
🏃🏼♀️ Running
Credible figure
Promotes empowerment
Audience alignment
120.5k
@sambackontrack
Fitness & mental health advocate
Interests
🏃 Running
🧠 Mental health
🏥 Fitness
Authentic storyteller
Community fit
Consistent engagement
55.6k
@benlombardphysiotherapy @physioben
Physiotherapist, running tips and advice
Interests
🏃 Running
🏋️♂️ Physiotherapy
🧘 Wellness
Authentic storytelling
Credible fitness voice
Strong engagement
26.1k
@josh_jogs
Marathoner sharing training & more
Interests
🏃 Running
🏋️♀️ Lifting
🗣️ Coaching
Creative storytelling
Fitness focus
Authenticity
120k
@jlatt.fit
Fitness creator blending training with storytelling
Interests
🏃 Fitness
🎬 Storytelling
🧠 Mindset
💪 Motivation
Reflective storytelling
Relatable content
Audience alignment
Strategy
Meet our Influencers
Content primarily consisted of short-form storytelling across TikTok, Instagram Reels and YouTube Shorts. Creators were briefed to film content in the lead up to, during and after the London 10k & York 10k events.
Content centred on diverse, mid-tier/micro influencers sharing their personal journey to the 10k, highlighting how Arla Protein supports their everyday moments of recovery, energy and resilience, all aligned with the "You Do" campaign message.
- Audience Targeting
- Platform Optimisation
- Retargeting Campaigns
- Authentic Storytelling
- Event Amplification
- Creator Selection
Research Insights
Results
Campaign Results
Research statistics
The campaign significantly exceeded all forecasted total combined KPIs, delivering visually compelling, authentic creator content across multiple platforms. The work resulted in strong audience resonance and a high volume of action and traffic, positioning Arla Protein as a credible and accessible brand.
The campaign significantly exceeded all forecasted total combined KPIs, delivering visually compelling, authentic creator content across multiple platforms. The work resulted in strong audience resonance and a high volume of action and traffic, positioning Arla Protein as a credible and accessible brand.
+281%
Clicks Overdelivery
+41.9%
CPM Efficiency
+91.99%
Engagements Overdelivery
+76.22%
Impressions Overdeliver
+281%
Clicks Overdelivery
+41.9%
CPM Efficiency
+91.99%
Engagements Overdelivery
+281%
Clicks Overdelivery
All about the protein! I love Arla too!
Give us a yoghurt then
+41.9%
CPM Efficiency
All about the protein! I love Arla too!
+91.99%
Engagements Overdelivery
+76.22%
Impressions Overdeliver
+281%
Clicks Overdelivery
+41.9%
CPM Efficiency
Give us a yoghurt then
+281%
Clicks Overdelivery
+41.9%
CPM Efficiency
+91.99%
Engagements Overdelivery
+281%
Clicks Overdelivery
All about the protein! I love Arla too!
Give us a yoghurt then
+41.9%
CPM Efficiency
Key Learnings
Encourage authenticity
Each creator added their creative flair and audiences appreciated it - results reflect this.
Retargeting drives action
Across all influencer retargeting ad sets, we saw an average ER of 13.5% and a 3.1% CTR.
Platform-specific content
Unlock additional budget to secure bespoke content tailored to each platform.
Ads on YouTube drive results
Paid activity was very effective on YouTube, with even a limited budget translating to strong delivery.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
All about the protein! I love Arla too!
Give us a yoghurt then