Creator Stories Made Travel TV Scroll-Stopping
Background
Objectives
Social-first travellers aged 25–44 in the UK, US, and Europe who seek aesthetic, calming, editorial-style travel content across Instagram, TikTok, and Shorts.
Raise awareness of The Wanderer using organic, scroll-stopping content that reflects its themes of mindful exploration and inspires saves, shares, and story follow-through.
Goals
Launch The Wanderer to new viewers
Inspire saves with travel content
Build a consistent visual tone
Strategy
Meet our Influencers
With only the show’s final cut available, creators were briefed to craft UGC that matched the tone and visuals of the series while delivering native social content.
Creators posted monthly: 8 Grid posts, 8 Stories, 4 TikToks, 4 YouTube Shorts. Content mirrored the show’s emotion-led style and calming, aesthetic tone.
📱 Social-first approach to launch
🎞️ Creator edits matched show tone
🤝 Collab posts boosted credibility
📌 Focused on saveability cues
🌿 Used nature visuals and calm audio
Research Insights
Results
Campaign Results
Research statistics
Comments
+34%
increase in engagement
Pre-boost Engagement
+23%
uplift before any paid spend
Paid Media
£0
campaign success required no boost
Save Rate
Top
outperformed all other actions
Comments
+34%
increase in engagement
Pre-boost Engagement
+23%
uplift before any paid spend
Paid Media
£0
campaign success required no boost
Comments
+34%
increase in engagement
Excited to watch this
*running home to watch* 🏃😍
Pre-boost Engagement
+23%
uplift before any paid spend
Excited to watch this
Paid Media
£0
campaign success required no boost
Save Rate
Top
outperformed all other actions
Comments
+34%
increase in engagement
Pre-boost Engagement
+23%
uplift before any paid spend
*running home to watch* 🏃😍
Comments
+34%
increase in engagement
Pre-boost Engagement
+23%
uplift before any paid spend
Paid Media
£0
campaign success required no boost
Comments
+34%
increase in engagement
Excited to watch this
*running home to watch* 🏃😍
Pre-boost Engagement
+23%
uplift before any paid spend
Key Learnings
UGC builds stronger relatability
Creator content felt personal and allowed emotional, real-time connection with viewers.
Calm travel stands out online
Soft, scenic visuals performed well in fast, high-noise feeds.
Collab posts boost visibility
Tagged creator collabs increased reach and authenticity.
Saves > likes for travel intent
High save rates show real interest in future travel, more than surface metrics.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Excited to watch this
*running home to watch* 🏃😍