Creator Stories Turned Views to Bookings UK
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Background
Objectives
French and German experience-seekers considering travel in the next 12 months, who typically see Britain as London-centric and lack awareness of its hidden gems.
See Britain differently, expanding their perceptions beyond major cities and recognising it as a dynamic, diverse, and adventure-filled destination, ultimately driving them to book a trip.
Goals
Drive bookings & consideration in DE/FR
Create scalable, high-impact content
Reposition Britain as cultural, rich
513k
@michaelkagerer @kagerermichael
Cinematic travel creator known for polished, immersive visuals.
Interests
🌍 Global travel
🗺️ Experiences
📸 Photography
🏛️ Culture
Fluent in English, French, and German
Never visited Britain - offered fresh POV
High-quality visuals perfect for paid use
Strategy
Meet our Influencers
Pepper managed end-to-end production, capturing a cinematic road trip across Britain with influencer Michael Kagerer. Despite winter storms, the shoot delivered high-quality, localised video assets tailored for French and German audiences.
The campaign generated a 90-second hero video, Instagram Reel, and 11 Stories (3 contracted + 8 bonus). Content was adapted into multiple formats and languages, achieving over 21.6M impressions and a 4% organic engagement rate.
Research Insights
Results
Campaign Results
Research statistics
This campaign used cinematic, influencer‑led storytelling, featuring multi‑language creatives, route‑mapped visuals, hero film with organic Reel tie‑ins, sweepstakes, paid social placement, and editorial narrative continuity, to reposition Britain as a dynamic destination for French and German travellers and drive booking intent.
This campaign used cinematic, influencer‑led storytelling, featuring multi‑language creatives, route‑mapped visuals, hero film with organic Reel tie‑ins, sweepstakes, paid social placement, and editorial narrative continuity, to reposition Britain as a dynamic destination for French and German travellers and drive booking intent.
ROI
12.2x
From campaign-exposed users
Booking Intent
+195%
Increase among exposed audiences
YoY Bookings Growth
+15%
Annual uplift in target markets
Impressions
21.6M
Across all social platforms
ROI
12.2x
From campaign-exposed users
Booking Intent
+195%
Increase among exposed audiences
YoY Bookings Growth
+15%
Annual uplift in target markets
ROI
12.2x
From campaign-exposed users
Je tente ma chance!
🇬🇧😍🙏✊
Booking Intent
+195%
Increase among exposed audiences
Je tente ma chance!
YoY Bookings Growth
+15%
Annual uplift in target markets
Impressions
21.6M
Across all social platforms
ROI
12.2x
From campaign-exposed users
Booking Intent
+195%
Increase among exposed audiences
🇬🇧😍🙏✊
ROI
12.2x
From campaign-exposed users
Booking Intent
+195%
Increase among exposed audiences
YoY Bookings Growth
+15%
Annual uplift in target markets
ROI
12.2x
From campaign-exposed users
Je tente ma chance!
🇬🇧😍🙏✊
Booking Intent
+195%
Increase among exposed audiences
Key Learnings
Instagram still leads
Outperformed newer platforms in cost-effective reach and engagement.
Timing is critical
Avoiding winter allows for better content and fewer weather delays.
Narratives > CTAs in Germany
Story-first creatives performed better than direct messaging.
Creator fit is vital
Consider multiple voices or styles to diversify future appeal.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Je tente ma chance!
🇬🇧😍🙏✊