Creators bring Ravensburger Party Games to life
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Background
Objectives
Primarily adult and party gamers, with a secondary audience of families
Encourage consideration and purchase of That’s Not a Hat, Oh My Pigeons, and Bugs in the Kitchen
Goals
Drive Awareness
Showcase Gameplay
Inspire Purchase Consideration
49k
@daywithdad
Family creator showcasing bonding activities
Interests
🧑🧑🧒🧒 Family
👶🏻 Parenting
🧩 Games
🪁 Lifestyle
Family alignment
High engagement
Authentic voice
80k
@lizaprideaux
Parenting and lifestyle content creator
Interests
🧸 Parenting
🧑🧑🧒🧒 Family
👶🏻 Kids
🪁 Lifestyle
Relatable parenting content
Family credibility
Audience trust
32k
@mrsamoleary
Comedy and entertainment influencer
Interests
🎈 Party
🎭 Comedy
🎮 Entertainment
🪁 Lifestyle
Humorous style
High engagement
Audience connection
12k
@hannahgtown
Lifestyle creator with playful tone
Interests
✨ Quirky style
🎈 Party
🎥 Entertainment
🧩 Playful content
Quirky style
Young adult audience
Playful content
Strategy
Meet our Influencers
Creators produced reels and story sets, edited into short 15–30s ad-ready assets for YouTube and paid social
Reels and stories showcasing gameplay moments and CTAs, distributed across Instagram and TikTok
- Family influencers
- Party creators
- Reel storytelling
- TikTok engagement
- Paid amplification
- Edited video ads
Research Insights
Results
Campaign Results
Research statistics
The organic campaign exceeded expectations, delivering strong awareness, engagement, and clicks. Both family-focused and party-focused creators highlighted the games’ social and fun aspects, ensuring broad appeal to different audience segments.
The organic campaign exceeded expectations, delivering strong awareness, engagement, and clicks. Both family-focused and party-focused creators highlighted the games’ social and fun aspects, ensuring broad appeal to different audience segments.
+52%
Impressions Overdelivery
+78%
Reach Overdelivery
+202%
Engagement Overdelivery
+102%
Clicks Overdelivery
+52%
Impressions Overdelivery
+78%
Reach Overdelivery
+202%
Engagement Overdelivery
+52%
Impressions Overdelivery
What a great family game 😍
How much fun does this look! Some great new games out
+78%
Reach Overdelivery
What a great family game 😍
+202%
Engagement Overdelivery
+102%
Clicks Overdelivery
+52%
Impressions Overdelivery
+78%
Reach Overdelivery
How much fun does this look! Some great new games out
+52%
Impressions Overdelivery
+78%
Reach Overdelivery
+202%
Engagement Overdelivery
+52%
Impressions Overdelivery
What a great family game 😍
How much fun does this look! Some great new games out
+78%
Reach Overdelivery
"Pepper delivered a clear and confident campaign for us, from start to finish. The communication and planning processes were impressive, thorough, and easy to follow. From outlining goals to establishing deliverables, everything was handled with care and precision."
Key Learnings
Family focus resonates
Warren’s family lens delivered authentic, high engagement
Comedy Connects
Sam’s humorous approach boosted engagement well above benchmarks
Quirky styles work
Hannah’s playful tone resonated with young adult audiences
Diverse creators amplify reach
Combining family and party influencers broadened appeal
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
What a great family game 😍
How much fun does this look! Some great new games out