All case studies

Influencer Marketing

Paid Media

Creators deliver 117% engagement uplift for Glenlivet

An influencer-led campaign launched Glenlivet Caskmakers as a travel essential, blending premium storytelling with aspirational content at Heathrow T4.
Award-winning campaign |

Background

Objectives

Get

Affluent travellers in the UK and India, particularly dark liquor consumers.

to

Position Glenlivet Caskmakers as a duty-free must-try whisky through premium creator storytelling.

Goals

Build awareness

Inspire trial

Position as premium

233k

@travelladdoo

Travel and lifestyle creator with premium style

Interests

✈️ Travel

🥃 Whisky

📸 Lifestyle

🎬 Storytelling

Polished style

Engaged audience

Premium fit

239k

@henryjwade

Luxury travel and lifestyle creator

Interests

💎 Luxury

✈️ Travel

🥃 Whisky

📷 Photography

Luxury alignment

UK audience

Experienced voice

Strategy

Pepper’s proprietary tool combines data and human insight to optimise influencer and social marketing.
influenceIQ logo

Meet our Influencers

production

Premium UGC filmed in-airport at Heathrow T4, showcasing whisky and retail experience.

content

Instagram Reels, Stories, and carousels highlighting whisky craftsmanship and purchase journey.

Strategies
  • Travel retail
  • Storytelling
  • Premium UGC
  • Paid boosting
  • Creator collabs
  • Lifestyle tone

    • Research Insights

    Scope & Methodology

    Key Insights

    Strategic Recommendations

    Results

    Campaign Results

    Research statistics

    The campaign established Glenlivet Caskmakers as a luxury travel essential. Through aspirational storytelling and polished airport content, creators elevated the brand’s image, drove conversation, and strengthened its association with duty free.

    The campaign established Glenlivet Caskmakers as a luxury travel essential. Through aspirational storytelling and polished airport content, creators elevated the brand’s image, drove conversation, and strengthened its association with duty free.

    +117%

    Engagements Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    +14%

    Reach Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    community response

    Would love to try some whisky 🥃

    Seems a perfect drink for these festivities 🎄

    +117%

    Engagements Overdelivery

    ‍

    +14%

    Reach Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    community response

    Would love to try some whisky 🥃

    Seems a perfect drink for these festivities 🎄

    +117%

    Engagements Overdelivery

    ‍

    Would love to try some whisky 🥃

    +14%

    Reach Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    Seems a perfect drink for these festivities 🎄

    +117%

    Engagements Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    +14%

    Reach Overdelivery

    ‍

    +117%

    Engagements Overdelivery

    ‍

    community response

    Would love to try some whisky 🥃

    Seems a perfect drink for these festivities 🎄

    +117%

    Engagements Overdelivery

    ‍

    partner with pepper

    Key Learnings

    Get in touch
    Book a consultation
    Storytelling drives value

    Clear, educational CTAs boosted clicks.

    ‍

    Premium content resonates

    Polished visuals aligned with aspirational tone.

    ‍

    Platform challenges managed

    Flexibility ensured success despite removals.

    ‍

    Audience targeting worked

    Male skew and 25+ demo aligned with goals.

    ‍

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    with
    Pepper

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