Creators drive 1392% link click growth
Background
Objectives
Those interested in travel and good quality phone technology.
Become aware of the the Samsung Galaxy Z Flip6, and specifically the key unique selling points in relation to travel.
Goals
Build awareness
Showcase features
Inspire travel
633k
@petite.blondine
Lifestyle and travel creator with strong UK audience
Interests
🌍 Travel
📸 Photography
☕ Lifestyle
🎬 Storytelling
UK audience
Travel niche
Audience alignment
Strategy
Meet our Influencers
Creator content produced across three phases, capturing pre, during, and post-trip moments in Mexico.
Instagram Reels, TikToks, Stories, and carousels showcasing travel experiences powered by Samsung features.
Research Insights
Results
Campaign Results
Research statistics
The campaign authentically connected Samsung Galaxy Z Flip6’s features with real travel experiences. Emma Cook’s Mexico trip content blended storytelling and product demonstration, building audience trust and sparking strong engagement.
The campaign authentically connected Samsung Galaxy Z Flip6’s features with real travel experiences. Emma Cook’s Mexico trip content blended storytelling and product demonstration, building audience trust and sparking strong engagement.
+1392%
Link Clicks Overdelivery
+105%
Engagements Overdelivery
+308%
Reach Overdelivery
+1392%
Link Clicks Overdelivery
+105%
Engagements Overdelivery
+308%
Reach Overdelivery
+1392%
Link Clicks Overdelivery
The Flex Cam is the real hero 👏👏
Looks so good! The camera seems amazing 📸
+105%
Engagements Overdelivery
The Flex Cam is the real hero 👏👏
+308%
Reach Overdelivery
+1392%
Link Clicks Overdelivery
+105%
Engagements Overdelivery
Looks so good! The camera seems amazing 📸
+1392%
Link Clicks Overdelivery
+105%
Engagements Overdelivery
+308%
Reach Overdelivery
+1392%
Link Clicks Overdelivery
The Flex Cam is the real hero 👏👏
Looks so good! The camera seems amazing 📸
+105%
Engagements Overdelivery
Key Learnings
Tailor content formats
Static story frames outperformed video for reach.
Travel-first narrative
Audiences engaged more with travel storytelling than pure tech features.
Paid boosts engagement
Paid media expanded reach and saved costs.
Hero talent impact
Large-scale creators drove impressions and clicks.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
The Flex Cam is the real hero 👏👏
Looks so good! The camera seems amazing 📸