Creators drive Goodnotes 6 global launch success
Background
Objectives
New and existing female Goodnotes users that are STEM students, organisers, or young adults with tablets in Brazil, Canada, Germany, Mexico, UK, and US
Drive awareness of Goodnotes 6 launch and its new features
Goals
Drive Awareness
Showcase Features
Inspire Downloads
1.9m
@selfeduni
Study creator delivering authentic student content
Interests
📚 Studying
✍️ Journaling
🧘♀️ Lifestyle
👩💻 Tech
Evergreen performance
High saves
Strong engagement
466k
@olafflee
Student and lifestyle creator
Interests
📚 Studying
🧭 Planning
🧘♀️ Lifestyle
📈 Productivity
High CTR
Core audience alignment
Feature explainers
52k
@bykemyst
Study creator
Interests
✍️ Journaling
📚 Studying
🧭 Planning
📈 Productivity
Authentic study tone
Aesthetic style
Audience alignment
2.5m
@yairsnotes
Journaling and aesthetic creator
Interests
✍️ Journaling
📖 Study
📈 Productivity
🧘♀️ Lifestyle
Virality
Evergreen TikTok growth
Wide reach
1.5m
@nicolelaeno @StudyToSuccess
Study and productivity content
Interests
📚Studying
📈 Productivity
🧭 Planning
👾 Tech
Audience trust
High engagement
Audience alignment
Strategy
Meet our Influencers
24 Instagram Reels, 4 TikToks, 6 YouTube videos, 48 IG Story frames; content edited for cross-channel ads
Mix of study tips, journaling inspiration, lifestyle planning, and productivity tutorials with editorial tone
- Study creators
- Journaling content
- Lifestyle alignment
- Evergreen focus
- Paid boosting
- Multi-region targeting
Research Insights
Results
Campaign Results
Research statistics
The campaign exceeded all KPIs, generating over 24.5m impressions, 17.7m reach, and 1.8m engagements. Evergreen content from creators like Rania and Yair continued to grow post-launch, while Olivia and Kemily delivered exceptional CTR and ER. Boosted distribution added +37k link clicks across Meta, driving app installs and awareness globally.
The campaign exceeded all KPIs, generating over 24.5m impressions, 17.7m reach, and 1.8m engagements. Evergreen content from creators like Rania and Yair continued to grow post-launch, while Olivia and Kemily delivered exceptional CTR and ER. Boosted distribution added +37k link clicks across Meta, driving app installs and awareness globally.
+300%
Impressions Overdelivery
+271%
Reach Overdelivery
+1401%
Engagement Overdelivery
+110%
Clicks Overdelivery
+300%
Impressions Overdelivery
+271%
Reach Overdelivery
+1401%
Engagement Overdelivery
+300%
Impressions Overdelivery
Love how this makes studying so much easier.
This app is fire I been using it for years
+271%
Reach Overdelivery
Love how this makes studying so much easier.
+1401%
Engagement Overdelivery
+110%
Clicks Overdelivery
+300%
Impressions Overdelivery
+271%
Reach Overdelivery
This app is fire I been using it for years
+300%
Impressions Overdelivery
+271%
Reach Overdelivery
+1401%
Engagement Overdelivery
+300%
Impressions Overdelivery
Love how this makes studying so much easier.
This app is fire I been using it for years
+271%
Reach Overdelivery
Key Learnings
Evergreen content performs
Saved Reels and TikToks continued to deliver long after posting
Boosting drives installs
Paid amplification doubled CTRs and clicks
Variety wins
Combining study, lifestyle, and journaling creators maximised reach
Local talent matters
Regional influencers like Yair in Mexico and Rania in Germany delivered standout resonance
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Love how this makes studying so much easier.
This app is fire I been using it for years