Creators drive wishlists and sales for SteamWorld Heist II
Background
Objectives
Players aged 18–40 who are strategy game enthusiasts and action-adventure fans.
Create awareness, grow wishlists pre-launch, and drive sales post-launch.
Goals
Drive awareness
Grow wishlists
Increase sales
417k
@mcroft07
Body painting artist & gamer
Interests
🎨 Art
🎮 Gaming
🦹🏼♀️ Cosplay
👩🏻🎨 Creativity
Unique style
Engaged audience
Creative fit
200k
@itssunpi
Vibrant lifestyle & gaming creator
Interests
🧘♀️ Lifestyle
🎮 Gaming
🎭 Comedy
📖 Storytelling
Engaging personality
Strong CTR
Audience alignment
695k
@Cadaea
Popular gaming content creator
Interests
🎮 Gaming
👩💻 Streaming
👩🏻🏫 Tutorials
👭 Community
Trusted voice
Audience alignment
High reach
903k
@dansgaming
Established Twitch streamer
Interests
🎮 Gaming
👭 Community
⭐️ Reviews
🧭 Strategy
Gaming authority
Loyal audience
Long-form reach
479k
@AnnieFuchsia
Popular Twitch streamer with dedicated audience
Interests
🎮 Gaming
👾 RPG
👩💻 Streaming
👭 Community
Strong Twitch presence
Engaged fans
Platform authority
417k
@harriesilver
Gaming & lifestyle content creator
Interests
🎮 Gaming
🧘♀️ Lifestyle
🍿 Entertainment
👾 RPG
Quality engagement
Audience alignment
Strong Instagram presence
166k
@alyskaplays
Interests
🎮 Gaming
🧘♀️ Lifestyle
👭 Community
🖼️ Aesthetic
Authentic content
Audience alignment
Niche appeal
28k
@2dkiri
Small-scale gamer with cozy style
Interests
🎮 Gaming
🖼️ Art
👭 Community
👾 Niche content
Engaged audience
Authentic style
Audience alignment
31k
@robodessert
Gaming creator with fun, costumed content
Interests
🎮 Gaming
🦹🏼♀️ Cosplay
🎭 Comedy
🎨 Creativity
Unique content
Fun personality
Audience alignment
46k
@xixi_playing
Cosy niche gaming content creator
Interests
🎮 Gaming
⭐️ Reviews
🧸 Cosy
👭 Community
Cosy niche fit
Engaged community
Organic clicks
153k
@gamingin60seconds
Creator producing short-form looping game content
Interests
🎮 Gaming
📱 Short-form
🎨 Creativity
👨🏫 Tutorials
Engaging format
Short-form style
Audience engagement
Strategy
Meet our Influencers
A hybrid approach combining authentic influencer content with paid amplification and Twitch live streams.
Phased content rollout: wishlist-building pre-launch, incentive-driven wishlist push, and sales-focused launch activations.
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered authentic creator-first content across TikTok, Instagram, and Twitch. Boosted content drove over 38k clicks, with TikTok leading engagement. Twitch streamers streamed far beyond contracted hours, reinforcing positive sentiment and creating evergreen assets that positioned SteamWorld Heist II as a must-play release.
The campaign delivered authentic creator-first content across TikTok, Instagram, and Twitch. Boosted content drove over 38k clicks, with TikTok leading engagement. Twitch streamers streamed far beyond contracted hours, reinforcing positive sentiment and creating evergreen assets that positioned SteamWorld Heist II as a must-play release.
1.93m
Impressions
44.9k
Engagements
38.6k
Clicks
+95%
CPC Efficiency
1.93m
Impressions
44.9k
Engagements
38.6k
Clicks
1.93m
Impressions
Love the art style, wishlisted already!
Ricochet mechanics remind me of Angry Birds in the best way possible. This looks so good!
44.9k
Engagements
Love the art style, wishlisted already!
38.6k
Clicks
+95%
CPC Efficiency
1.93m
Impressions
44.9k
Engagements
Ricochet mechanics remind me of Angry Birds in the best way possible. This looks so good!
1.93m
Impressions
44.9k
Engagements
38.6k
Clicks
1.93m
Impressions
Love the art style, wishlisted already!
Ricochet mechanics remind me of Angry Birds in the best way possible. This looks so good!
44.9k
Engagements
Key Learnings
Twitch retention strong
Streamers exceeded contracted time with consistent viewer engagement.
Gender split insight
Audience skewed male (71%), but growth of female gamers signals future targeting opportunity.
Boosting drives scale
Paid content amplification critical to achieving clicks and impressions.
TikTok dominates traffic
78% of traffic and 79% of engagement came from TikTok.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Love the art style, wishlisted already!
Ricochet mechanics remind me of Angry Birds in the best way possible. This looks so good!