Creators Drove 2.4M Views for Princess Cruises
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Background
Objectives
ABC1 UK-based audiences aged 45–54, who may not have considered cruising before and are actively seeking new travel experiences.
Encourage this audience to consider Princess Cruises for their 2025 holiday by highlighting the brand’s unique onboard features like Medallion and all-inclusive payments.
Goals
Drive awareness among new cruisers
Show value via creator storytelling
Inspire bookings for 2025 holidays
280.9k
@mytinyestate
Restoration and travel duo sharing warm, humorous storytelling through renovations, travel and first-time adventure experiences.
Interests
📖 Travel stories
🛠️ DIY + interiors
💑 Couple life
Genuine first-timer perspective
High Reels and TikTok saves
676K+ reach, 5K+ engagements
631.1k
@kerrylockwood
Interior stylist and visual storyteller blending travel, lifestyle and calming aesthetics with a refined, elevated content style.
Interests
🛋️ Interiors
🧳 Travel lifestyle
📷 Visual content
Highest engagement in campaign
539K+ reach, 9.8K+ engagements
Beautiful brand-aligned visuals
293.6k
@comedowntothewoods
Lifestyle creator known for vibrant interiors, personal travel storytelling, and creative campaign delivery that connects across generations.
Interests
✈️ Family travel
🏡 Interiors and home
🌟 Lifestyle
Energetic and fun content style
Consistent over-delivery habits
Mature audience base alignment
Strategy
Meet our Influencers
Pepper led strategy, briefing, content production, hero video delivery and post-campaign reporting across three cruise legs and multiple creator journeys.
Three creators covered different Mediterranean legs, delivering 113 assets across Reels, Stories, TikToks. Content highlighted Medallion and seamless booking.
📆 Pre, during, post cruise content
🎯 Demo-aligned, tonal creators
📱 IG for depth, TikTok for reach
🎁 Bonus UGC drove extra value
📊 Story polls for audience insights
Research Insights
Results
Campaign Results
Research statistics
Impressions
2.4M+
157% of KPI
Engagement Rate
5.9%
199% above benchmark
Positive Sentiment
91%
audience sentiment
New-to-Cruise
73%
were first-time cruisers
Impressions
2.4M+
157% of KPI
Engagement Rate
5.9%
199% above benchmark
Positive Sentiment
91%
audience sentiment
Impressions
2.4M+
157% of KPI
Looks incredible, I'm a cruising convert!
Trying to convince my hubby to go on a cruise! 🚢
Engagement Rate
5.9%
199% above benchmark
Looks incredible, I'm a cruising convert!
Positive Sentiment
91%
audience sentiment
New-to-Cruise
73%
were first-time cruisers
Impressions
2.4M+
157% of KPI
Engagement Rate
5.9%
199% above benchmark
Trying to convince my hubby to go on a cruise! 🚢
Impressions
2.4M+
157% of KPI
Engagement Rate
5.9%
199% above benchmark
Positive Sentiment
91%
audience sentiment
Impressions
2.4M+
157% of KPI
Looks incredible, I'm a cruising convert!
Trying to convince my hubby to go on a cruise! 🚢
Engagement Rate
5.9%
199% above benchmark
Key Learnings
Authenticity beats reach
Dean & Borja had the smallest audience but achieved the highest engagement rate of 14 percent.
Saves signal future interest
170 saves and 73 percent new-to-cruise poll result show real intent from first-time customers.
Extra content adds huge value
Bonus stories generated 1.5M impressions beyond contracted deliverables.
Match tone to brand style
High-energy, relatable voices outperformed more muted creators on engagement and reach.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Looks incredible, I'm a cruising convert!
Trying to convince my hubby to go on a cruise! 🚢