Creators inspire downloads for Xero Go
Background
Objectives
Entrepreneurial UK audiences, particularly sole traders and the self-employed (non-VAT registered).
Become aware of Xero Go, understand its benefits, and download the free app.
Goals
Drive awareness
Inspire downloads
Build trust
106.1k
clare.seal
Author & creator focused on financial wellbeing
Interests
💰 Finance
📚 Writing
👨👩👧 Family
🛒 Lifestyle
Authentic voice
Audience alignment
Financial expertise
28.5k
@yasminecamilla
Creator helping audiences change money habits
Interests
💸 Money
📈 Growth
🏡 Lifestyle
👩👧 Parenting
High engagement
Relatable tone
Audience alignment
27.2k
@charlottesevensix
Creator & influencer agency founder
Interests
🏢 Business
👗 Lifestyle
🎥 Content
💡 Coaching
Industry insight
Authentic delivery
Added value content
33k
Entrepreneur & independent bookshop owner
Interests
📚 Books
🏬 Business
💡 Inspiration
☕ Community
Real business use
Relatable voice
Trusted creator
52.4k
@helpsavemoney
Creator focused on saving money & finance tips
Interests
💰 Budgeting
📝 Tips
📊 Finance
🎨 Infographics
Niche authority
Practical tips
Audience trust
Strategy
Meet our Influencers
Practical, finance-focused influencer-led content designed to inspire small business owners.
A mix of Instagram Reels, TikToks, and Stories across five creators, supported by boosted paid ads.
Research Insights
Results
Campaign Results
Research statistics
The campaign showcased authentic, female-led content that built trust with self-employed audiences. By blending organic storytelling with paid amplification, it positioned Xero Go as a practical, relatable tool for managing finances.
The campaign showcased authentic, female-led content that built trust with self-employed audiences. By blending organic storytelling with paid amplification, it positioned Xero Go as a practical, relatable tool for managing finances.
+279%
Impressions Overdelivery
+683%
Clicks Overdelivery
+684%
CPC Efficiency
+148%
Installs Overdelivery
+279%
Impressions Overdelivery
+683%
Clicks Overdelivery
+684%
CPC Efficiency
+279%
Impressions Overdelivery
Sounds good! It's about time I updated my accounting methods!
This will definitely give you some time back to work on other parts of your business!
+683%
Clicks Overdelivery
Sounds good! It's about time I updated my accounting methods!
+684%
CPC Efficiency
+148%
Installs Overdelivery
+279%
Impressions Overdelivery
+683%
Clicks Overdelivery
This will definitely give you some time back to work on other parts of your business!
+279%
Impressions Overdelivery
+683%
Clicks Overdelivery
+684%
CPC Efficiency
+279%
Impressions Overdelivery
Sounds good! It's about time I updated my accounting methods!
This will definitely give you some time back to work on other parts of your business!
+683%
Clicks Overdelivery
Key Learnings
Boosting drives growth
Paid ads scaled results, with TikTok dominating performance.
Female creators connect
Authentic female-led content resonated with self-employed audiences.
Micros vs mids
Mid-tier creators best for business KPIs, micros great for engagement.
Timing matters
Mon–Thurs posts performed best for business content.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Sounds good! It's about time I updated my accounting methods!
This will definitely give you some time back to work on other parts of your business!