Creators put Disney Lorcana in the TCG spotlight
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Background
Objectives
Trading Card Game players aged 20–30, plus potential new collectors in the UK
Drive awareness of Disney Lorcana, teach gameplay, and build the collector/player community
Goals
Drive Awareness
Educate Gameplay
Inspire Clicks
142k
@magicalfindsuk
Upbeat creator & Disney collector
Interests
🏰 Disney
✨ Lifestyle
🧩 Gaming
💗 Community
Authentic tone
Disney collector
Strong engagement
24.4k
@heyitsnicola_
Pokémon, Nintendo, Star Wars & Disney fan
Interests
👾 Gaming
🛍️ Collecting
🏰 Disney
🪁 Toys
Audience trust
Engaged audience
Raw content style
39.6k
@wossyplays
TCG explainer and reviewer
Interests
🃏 TCGs
👾 Gaming
🧑🏫 Tutorials
🛍️ Collecting
Community credibility
Positive sentiment
High CTR
71.2k
@pixiedustoxox
Disney fan and lifestyle creator
Interests
🏰 Disney
✨ Lifestyle
🚠 Adventure
🛍️ Collecting
Disney fanbase
Positive sentiment
High CTR
326k
@NoRollsBarred
Humorous board game & card game creators
Interests
👾 Gaming
🎭 Comedy
🏰 Disney
🃏 TCGs
Quality creative
Fun integrations
Cross-platform reach
7m
@Yogscast
Established variety gaming channel
Interests
👾 Gaming
🎭 Comedy
🃏 TCGs
🎥 Variety
Legacy channel
High engagement
Nostalgia
Strategy
Meet our Influencers
Mix of short-form Instagram Reels/Stories and long-form YouTube integrations blending editorial and UGC tones.
54 pieces of content spanning YouTube and Instagram with paid boosting across platforms.
- YouTube partnerships
- Instagram boosting
- UGC-style content
- Editorial tone
- Community trust
- Paid + organic synergy
Research Insights
Results
Campaign Results
Research statistics
The campaign outperformed across all KPIs, delivering strong awareness, high engagement, and click-through well above benchmarks. By combining hero YouTube creators with authentic UGC Instagram talent, Lorcana secured credibility within the TCG community while also inspiring new players and collectors.
The campaign outperformed across all KPIs, delivering strong awareness, high engagement, and click-through well above benchmarks. By combining hero YouTube creators with authentic UGC Instagram talent, Lorcana secured credibility within the TCG community while also inspiring new players and collectors.
+10%
Impressions Overdelivery
+46%
Engagement Overdelivery
+142%
Clicks Overdelivery
+120%
CTR Overdelivery
+10%
Impressions Overdelivery
+46%
Engagement Overdelivery
+142%
Clicks Overdelivery
+10%
Impressions Overdelivery
I love the Elsa card! The artwork is beautiful 💞
I really want some of these cards and learn to play! 😍
+46%
Engagement Overdelivery
I love the Elsa card! The artwork is beautiful 💞
+142%
Clicks Overdelivery
+120%
CTR Overdelivery
+10%
Impressions Overdelivery
+46%
Engagement Overdelivery
I really want some of these cards and learn to play! 😍
+10%
Impressions Overdelivery
+46%
Engagement Overdelivery
+142%
Clicks Overdelivery
+10%
Impressions Overdelivery
I love the Elsa card! The artwork is beautiful 💞
I really want some of these cards and learn to play! 😍
+46%
Engagement Overdelivery
Key Learnings
UGC drives clicks
Nicola and Pixie Dust’s authentic styles exceeded CTR benchmarks
Platform synergy works
YouTube drove most impressions, Instagram powered boosting
Collaborations inspire sentiment
NRB and Duncan content built lasting positivity
Streamlined approvals boost performance
Faster processes ensure content goes live at the most impactful times
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
I love the Elsa card! The artwork is beautiful 💞
I really want some of these cards and learn to play! 😍