Creators put Paddle UK on the map
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Background
Objectives
UK audiences aged 25–50, focusing on East & South of England and the Midlands.
Build awareness of Paddle UK, highlight the waterways license, and inspire purchase of memberships.
Goals
Increase awareness
Promote waterways license
Drive memberships
37k
@magic_beans
Outdoor and paddleboarding content creator
Interests
🌊 Paddleboarding
📸 Photography
🏞️ Outdoors
🚶 Adventure
Engaged audience
Visual storytelling
UK location fit
18k
@hanna.outdoors
Outdoor adventurer sharing hiking, camping, and water sports
Interests
🛶 Kayaking
🚴 Adventure
🏕️ Camping
📹 Videography
High-quality production
Balanced audience
Authentic outdoors niche
Strategy
Meet our Influencers
Content was shot on-location across scenic waterways, with creators using drones and immersive visuals to showcase Paddle UK’s benefits.
Instagram Reels, Stories, and static images captured peaceful paddleboarding and kayaking moments, highlighting membership benefits in both organic and boosted formats.
Research Insights
Results
Campaign Results
Research statistics
The campaign inspired audiences with scenic, authentic content showcasing the joys of paddleboarding and kayaking. By working with niche outdoor creators, Paddle UK built awareness, sparked curiosity about the waterways license, and established itself as a trusted guide for both new and experienced paddlers.
The campaign inspired audiences with scenic, authentic content showcasing the joys of paddleboarding and kayaking. By working with niche outdoor creators, Paddle UK built awareness, sparked curiosity about the waterways license, and established itself as a trusted guide for both new and experienced paddlers.
1.1m+
Impressions
6.5k
Link Clicks
639+
Reach
1.1m+
Impressions
6.5k
Link Clicks
639+
Reach
1.1m+
Impressions
This looks so peaceful, I need to try paddleboarding here!
Didn’t even know about the membership, thanks for sharing.
6.5k
Link Clicks
This looks so peaceful, I need to try paddleboarding here!
639+
Reach
1.1m+
Impressions
6.5k
Link Clicks
Didn’t even know about the membership, thanks for sharing.
1.1m+
Impressions
6.5k
Link Clicks
639+
Reach
1.1m+
Impressions
This looks so peaceful, I need to try paddleboarding here!
Didn’t even know about the membership, thanks for sharing.
6.5k
Link Clicks
Key Learnings
Messaging resonated
Scenic creator content clearly conveyed Paddle UK’s value and inspired engagement.
Female-led strength
Female creators delivered authentic, relatable content that audiences trusted.
Creator relationships
Longer-term partnerships can boost authenticity and repeat conversions.
Outdoor niche impact
Adventure-focused creators produced evergreen, visually striking content.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
This looks so peaceful, I need to try paddleboarding here!
Didn’t even know about the membership, thanks for sharing.