Creators put Playmobil Advent front-of-mind for families
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Background
Objectives
Mums across the UK of children aged 4–7
Increase awareness and consideration of Playmobil’s Advent Calendar before Christmas
Goals
Drive awareness
Boost consideration
Encourage clicks
548,6k
@leanneschapman
Family lifestyle & product recommendations
Interests
💖 Parenting
🏡 Home
🧑🧑🧒 Family
🪴 Lifestyle
Family focus
Engaged community
TikTok audience
115k
@communing_with_the_campbells
Family vloggers creating authentic content
Interests
👨🏻 Parenting
🧑🧑🧒🧒 Family
🏡 Home
🪴 Lifestyle
Authentic style
High engagement
Click conversion
477k
@raniamvr
Stylish parenting & lifestyle creator
Interests
👶🏻 Family
🧑🧑🧒🧒 Parenting
🪴 Lifestyle
👗 Fashion
Aesthetic Content
UK Reach
Parenting credibility
Strategy
Meet our Influencers
Authentic festive content shot in family homes across TikTok and Instagram.
Mix of TikToks, Instagram Reels, and Stories with organic and boosted reach.
- Influencer partnerships
- Paid boosting
- Seasonal timing
- Family focus
- Authentic storytelling
- Cross-platform content
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered standout festive creator content, engaging parenting audiences across TikTok and Instagram. Authentic storytelling and relatable family moments positioned Playmobil as a go-to advent gift, driving awareness, engagement, and strong click-through to retail.
The campaign delivered standout festive creator content, engaging parenting audiences across TikTok and Instagram. Authentic storytelling and relatable family moments positioned Playmobil as a go-to advent gift, driving awareness, engagement, and strong click-through to retail.
194%
Impressions Overdelivery
10,646%
Engagement Overdelivery
625%
Clicks Overdelivery
152%
Reach Overdelivery
194%
Impressions Overdelivery
10,646%
Engagement Overdelivery
625%
Clicks Overdelivery
194%
Impressions Overdelivery
These take me back to my childhood!
These look amazing 😻
10,646%
Engagement Overdelivery
These take me back to my childhood!
625%
Clicks Overdelivery
152%
Reach Overdelivery
194%
Impressions Overdelivery
10,646%
Engagement Overdelivery
These look amazing 😻
194%
Impressions Overdelivery
10,646%
Engagement Overdelivery
625%
Clicks Overdelivery
194%
Impressions Overdelivery
These take me back to my childhood!
These look amazing 😻
10,646%
Engagement Overdelivery
Key Learnings
Stories drive action
IG Stories delivered the highest number of clicks
Aesthetic content engages
Rania’s aspirational style boosted impressions
Authenticity converts
The Campbells’ vlog style drove the most clicks
Timing matters
Campaign coincided with Halloween and Bonfire Night, impacting focus
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
These take me back to my childhood!
These look amazing 😻