Creators spark excitement for U&Alibi’s Bookish launch
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Background
Objectives
Crime drama fans in the UK aged 35+, active on Instagram and Facebook
Drive awareness and excitement for Bookish, and ensure audiences know where and how to watch
Goals
Drive Awareness
Build Excitement
Inspire Tune-In
271k
@zeewhatidid
Film & TV creator with humorous commentary
Interests
🎬 Film
📺 TV
🎭 Comedy
🧘♀️ Lifestyle
Viral content
Sherlock famdom
Strong engagement
83.2k
@flixwithjay
Reviews & news on latest releases
Interests
🎬 Film
📺 TV
📸 Pop culture
⭐️ Reviews
Trusted reviewer
High saves
Audience trust
321k
@comedowntothewoods
Lifestyle creator with strong visuals
Interests
🧘♀️ Lifestyle
🎬 Film
🧑🧑🧒🧒 Family
💃🏼 Style
Thematic visuals
Link clicks
Broad reach
103k
@pulpkitchenpodcast
Pop culture & film podcast creators
Interests
🎬 Film
📺 TV
🎙️ Podcasts
🌏 Culture
Polished style
Clear CTAs
Pop culture credibility
151k
@honestmum
Lifestyle & parenting with TV interest
Interests
🧘♀️ Lifestyle
🧑🧑🧒🧒 Parenting
🎬 Film
🌏 Culture
Positive sentiment
Strong ER
Authentic tone
Strategy
Meet our Influencers
25 pieces of content (IG Reels, Stories, TikToks, FB Reels) executed in phased bursts: pre-show teasers, launch-day posts, and post-show follow-ups
Editorial-style storytelling with direct CTAs (“Watch Bookish on Sky 109 & Virgin 114”), countdowns, and relatable cultural hooks
- Phased content approach
- Influencer credibility
- Paid boosting
- Retargeting audiences
- Clear CTAs
- Creative freedom
Research Insights
Results
Campaign Results
Research statistics
The campaign’s mix of film and lifestyle creators generated strong excitement and anticipation for Bookish. Zainab’s viral Reel and Katie Woods’ visual storytelling stood out, while other creators built trust and credibility. Paid media extended reach, and audience sentiment was overwhelmingly positive, especially around Mark Gatiss and the 1940s London setting.
The campaign’s mix of film and lifestyle creators generated strong excitement and anticipation for Bookish. Zainab’s viral Reel and Katie Woods’ visual storytelling stood out, while other creators built trust and credibility. Paid media extended reach, and audience sentiment was overwhelmingly positive, especially around Mark Gatiss and the 1940s London setting.
+48%
Impressions Overdelivery
+103%
Reach Overdelivery
+470%
Engagement Overdelivery
+46%
Clicks Overdelivery
+48%
Impressions Overdelivery
+103%
Reach Overdelivery
+470%
Engagement Overdelivery
+48%
Impressions Overdelivery
That plot sounds BRILLIANT!
I CAN’T WAIT FOR THISSSS
+103%
Reach Overdelivery
That plot sounds BRILLIANT!
+470%
Engagement Overdelivery
+46%
Clicks Overdelivery
+48%
Impressions Overdelivery
+103%
Reach Overdelivery
I CAN’T WAIT FOR THISSSS
+48%
Impressions Overdelivery
+103%
Reach Overdelivery
+470%
Engagement Overdelivery
+48%
Impressions Overdelivery
That plot sounds BRILLIANT!
I CAN’T WAIT FOR THISSSS
+103%
Reach Overdelivery
Key Learnings
Creative freedom builds authenticity
Zainab’s enthusiastic, humorous Reel drove viral success
Visual alignment matters
Katie’s themed styling boosted engagement and resonance
Influencer mix drives consistency
Film & TV creators outperformed lifestyle influencers
Retargeting amplifies impact
Paid campaigns using influencer audiences delivered CTR uplift
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
That plot sounds BRILLIANT!
I CAN’T WAIT FOR THISSSS