Creators spark sustainability conversations
Background
Objectives
18–34 growth audience and 35+ core coffee drinkers in Ireland.
Raise awareness of Kenco’s coffee ranges and sustainability efforts.
Goals
Build awareness
Drive engagement
Highlight sustainability
136k
@meggghughes
Cosy content creator sharing lifestyle & coffee moments
Interests
🌿 Lifestyle
📹 Content
🏡 Home
☕ Coffee
Loyal audience
Cosy style
High engagement
99.2k
@hollycarpenter
Lifestyle influencer with strong Instagram presence
Interests
👗 Fashion
☕ Coffee
🌍 Lifestyle
📸 Visuals
Broad demo reach
Content fit
Visual style
140k
@laurab_mua
Lifestyle & family content creator focused on sustainability
Interests
👨👩👧 Family
🎬 Storytelling
🌱 Sustainability
☕ Coffee
Strong reach
Sustainability voice
TikTok driver
Strategy
Meet our Influencers
Creators filmed lifestyle and coffee-focused UGC for Instagram and TikTok.
Content showcased coffee moments and sustainability messaging across reels, TikToks, and stories.
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered relatable creator-led stories that sparked conversations around coffee and sustainability. Combining lifestyle and family moments with a sustainability focus, it deepened Kenco’s connection with Irish audiences.
The campaign delivered relatable creator-led stories that sparked conversations around coffee and sustainability. Combining lifestyle and family moments with a sustainability focus, it deepened Kenco’s connection with Irish audiences.
+335%
Impressions Overdelivery
+635%
Link Clicks Overdelivery
-77% CPM
Cost Savings
+335%
Impressions Overdelivery
+635%
Link Clicks Overdelivery
-77% CPM
Cost Savings
+335%
Impressions Overdelivery
I’m actually a big instant coffee fan ☕ must try Kenco.
Now I want a coffee 🌿
+635%
Link Clicks Overdelivery
I’m actually a big instant coffee fan ☕ must try Kenco.
-77% CPM
Cost Savings
+335%
Impressions Overdelivery
+635%
Link Clicks Overdelivery
Now I want a coffee 🌿
+335%
Impressions Overdelivery
+635%
Link Clicks Overdelivery
-77% CPM
Cost Savings
+335%
Impressions Overdelivery
I’m actually a big instant coffee fan ☕ must try Kenco.
Now I want a coffee 🌿
+635%
Link Clicks Overdelivery
Key Learnings
TikTok drives traffic
Platform bio links exceeded expectations for clicks.
Female creators connect
Lifestyle and family voices engaged core demos.
Sustainability resonates widely
Green messaging aligned with audience values.
Cozy content works
Relatable everyday coffee moments drove engagement.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
I’m actually a big instant coffee fan ☕ must try Kenco.
Now I want a coffee 🌿