Creators Turn Ocean Spray Pink into a Movement
Background
Objectives
Females aged 30–55 within lifestyle, fitness, health, and wellness communities.
Encourage audiences to try the Pink Cranberry alternative as a healthier juice option.
Goals
Boost awareness of Pink Cranberry
Drive trial and clicks
Amplify health-led messaging
380.7k
@iamhenrysouthan
Celebrated food writer and content creator
Interests
🍽️ Food
🍸 Drink
✈️ Travel
💬 Lifestyle
High engagement
Content quality
Brand fit
548.7k
@raniamvr
Family and lifestyle content creator
Interests
👩👧 Family
🍳 Cooking
🌸 Wellness
👗 Style
Broad reach
Authentic content
Uplifting tone
233.9k
@claireakennedy
Home décor and lifestyle creator
Interests
🏠 Home
👨👩👧 Family
👗 Style
🌿 Wellness
Engaged audience
Lifestyle fit
Authentic tone
Strategy
Meet our Influencers
Multi-platform creator campaign showcasing lifestyle-led, natural content aligning with health and wellness.
Influencer-led reels and stories tied to Breast Cancer Awareness Week, promoting authenticity and positivity.
- Creator selection
- Story boosting
- Meta ads
- TikTok traffic
- Audience targeting
- Topical messaging
Research Insights
Results
Campaign Results
Research statistics
The campaign combined relatable storytelling and wellness-driven narratives to drive strong engagement and awareness. Authentic creator content delivered exceptional performance across Meta and TikTok, surpassing all KPIs and building emotional resonance with audiences through Breast Cancer Awareness Week.
The campaign combined relatable storytelling and wellness-driven narratives to drive strong engagement and awareness. Authentic creator content delivered exceptional performance across Meta and TikTok, surpassing all KPIs and building emotional resonance with audiences through Breast Cancer Awareness Week.
+46%
CPM Efficiency
+137%
Clicks Overdelivery
+196%
Engagements Overdelivery
+85%
Impressions Overdelivery
+46%
CPM Efficiency
+137%
Clicks Overdelivery
+196%
Engagements Overdelivery
+46%
CPM Efficiency
Love this drink, looks so good!
Need to add this to my shopping list 👏🏻
+137%
Clicks Overdelivery
Love this drink, looks so good!
+196%
Engagements Overdelivery
+85%
Impressions Overdelivery
+46%
CPM Efficiency
+137%
Clicks Overdelivery
Need to add this to my shopping list 👏🏻
+46%
CPM Efficiency
+137%
Clicks Overdelivery
+196%
Engagements Overdelivery
+46%
CPM Efficiency
Love this drink, looks so good!
Need to add this to my shopping list 👏🏻
+137%
Clicks Overdelivery
Key Learnings
Topical drives trust
Aligning with Breast Cancer Awareness Week strengthened connection and engagement.
Stories boost action
Instagram Stories drove 79% of all clicks, outperforming Reels and TikTok.
Foodie focus wins
Creators in the food vertical achieved the highest engagement and resonance.
Streamline approvals
Refining creator criteria can reduce delays and increase efficiency for future campaigns.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Love this drink, looks so good!
Need to add this to my shopping list 👏🏻