Creators Warmed Up HotHands with High-Touch Results
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Background
Objectives
UK-based women aged 15–24 seeking practical warmth solutions for winter activities like hiking, commuting, and dog walking.
Drive sales of HotHands warmers via TikTok Shop and bio links by using UGC-style creator content.
Goals
Drive HotHands 2024/25 awareness
Boost clicks via TikTok Shop + bios
Build trust with UGC-style videos
104.3k
@ayoforthesoul
London-based creator known for heartfelt, funny skits.
Interests
🎭 Skits
🇬🇧 UK culture
🧠 Real talk
😂 Humour
Unique mix of comedy and meaning
Strong emotional + cultural resonance
Engages diverse UK Gen Z audience
669k
@j.ghaz
London comedy creator sharing cozy, chaotic, relatable Gen Z skits.
Interests
😂 Skits & humour
❄️ Cozy content
🛍️ Relatable lifestyle
📱 Viral trends
Nails relatable cold-weather humour
Engages Gen Z with viral skits
Big personality, big shareability
98.8k
@stufftodowestmids
West Midlands-based creator sharing the best of local in West Mids.
Interests
🏕️ Outdoors
🏙️ Local events
🎟️ Things to do
🧥 Practical lifestyle
Trusted Midlands voice for local recs
Great fit for outdoor winter content
Engaged regional UK audience
163.7k
@adell.explores
UK travel creator showcasing staycations, road trips, hidden gems.
Interests
🚗 UK road trips
❄️ Hikes & trails
🌲 Nature escapes
📷 Scenic content
Expert in UK travel year-round
Perfect fit for cold-weather content
High visual quality with strong reach
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
Strategy
Meet our Influencers
11 TikTok creators produced short-form content in their personal style—ranging from van life to comedy. All pieces integrated product benefits and CTAs before being boosted via a phased paid media plan.
11 TikToks from 11 creators generated 2.74M impressions, 1.77M reach, and 99.9K engagements. Paid + organic drove 17.2K clicks. Sarah’s video went viral (315K), and Ayo led ER at 16.5%.
🎯 Niche casting across key verticals
📊 Paid media in phased rollouts
😂 Comedic, TikTok-first storytelling
📝 Smart CTA overlays + captions
🔗 Creator UTM conversion tracking
Research Insights
Results
Campaign Results
Research statistics
The campaign used humorous, lifestyle-focused TikTok content from creators to position HotHands as a winter staple for UK Gen Z women.
The campaign used humorous, lifestyle-focused TikTok content from creators to position HotHands as a winter staple for UK Gen Z women.
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Engagement Rate
6%
3x paid media benchmark
Viral Moment
315K views
Sarah’s TikTok led engagement
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Engagement Rate
6%
3x paid media benchmark
Impressions
2.74M
+119% vs KPI
Didn't even realise this was an advert 👌😅
Looks good to have in your rucksack for emergencies 👍
Clicks
17.2K
via TikTok Shop + bio links
Didn't even realise this was an advert 👌😅
Engagement Rate
6%
3x paid media benchmark
Viral Moment
315K views
Sarah’s TikTok led engagement
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Looks good to have in your rucksack for emergencies 👍
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Engagement Rate
6%
3x paid media benchmark
Impressions
2.74M
+119% vs KPI
Didn't even realise this was an advert 👌😅
Looks good to have in your rucksack for emergencies 👍
Clicks
17.2K
via TikTok Shop + bio links
Key Learnings
Comedy Converts
Humorous skits (e.g. Ayo’s, Juju’s) were top ER drivers.
Synergy Matters
Organic + paid integration drove 100%+ KPI overdelivery.
Mid-Tiers Win
Engaged, niche mid-tiers gave best CPC and CTR returns.
Consider Always-On
Recommend phased creator retention + niche testing (e.g. gaming) for 2025.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Didn't even realise this was an advert 👌😅
Looks good to have in your rucksack for emergencies 👍