Creators Warmed Up HotHands with High-Touch Results
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Background
Objectives
UK-based women aged 15–24 seeking practical warmth solutions for winter activities like hiking, commuting, and dog walking. Target audience was TikTok-native and action-oriented.
Drive sales of HotHands warmers via TikTok Shop and bio links by using UGC-style creator content that embedded benefits and CTAs within authentic video formats.
Goals
Drive HotHands 2024/25 awareness
Boost clicks via TikTok Shop + bios
Build trust with UGC-style videos
104.3k
@ayoforthesoul
London-based creator known for heartfelt, funny skits that blend cultural insight with emotional depth and everyday truth.
Interests
🎭 Relatable skits
🇬🇧 UK culture
🧠 Real talk
😂 Humour
Unique mix of comedy and meaning
Strong emotional + cultural resonance
Engages diverse UK Gen Z audience
98.8k
@stufftodowestmids
West Midlands-based creator sharing the best local events, days out, and city life with a down-to-earth tone.
Interests
🏕️ Outdoors
🏙️ Local events
🎟️ Things to do
🧥 Practical lifestyle
Trusted Midlands voice for local recs
Great fit for outdoor winter content
Engaged regional UK audience
163.7k
@adell.explores
UK-based travel creator spotlighting scenic staycations, road trips, and hidden outdoor gems across Great Britain.
Interests
🚗 UK road trips
❄️ Hikes & trails
🌲 Nature escapes
📷 Scenic content
Expert in UK travel year-round
Perfect fit for cold-weather content
High visual quality with strong reach
669k
@j.ghaz
London-based comedy creator bringing cozy chaos and relatable Gen Z energy to everyday life through viral skits.
Interests
😂 Skits & humour
❄️ Cozy content
🛍️ Relatable lifestyle
📱 Viral trends
Nails relatable cold-weather humour
Engages Gen Z with viral skits
Big personality, big shareability
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
52.9k
@mays.map
Outdoor adventurer and hiker sharing scenic UK trails, marathon prep, and van life vibes with warmth and grit.
Interests
🥾 Hiking & UK nature trails
🏃♀️ Marathon training
🚐 Van life
❄️ Cold-weather
Ideal fit for outdoor winter content
Strong niche hiking/running audience
Authentic voice with great visual style
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
229.8k
@_jesswatkins
UK-based footballer and creator sharing sporty, empowering content that blends fitness, lifestyle, and authentic humour.
Interests
⚽ Women’s football
❄️ Outdoor workouts
💪 Sporty lifestyle
😂 Casual humour
Outdoor athlete, great cold-weather fit
Relatable Gen Z energy + sporty edge
Inspires confidence through real content
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
344.9k
@the.wanderlust.blonde
London/Kent-based travel creator spotlighting stunning UK escapes, boutique stays, and cozy seasonal experiences.
Interests
🧳 UK travel
🏨 Unique hotels
❄️ Winter getaways
📸 Slow living
Expert in UK travel & cozy content
High visual polish with trusted tone
Ideal for positioning HotHands as pack-essentials
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
11.8k
@graciesdogwalkingservice
Norwich-based professional dog walker sharing cute pups, outdoor adventures, and real-life pet care in all seasons.
Interests
🐕 Dog walking
❄️ Walks & gear
🐾 Norfolk trails
🎥 Day-in-the-life
Constantly outdoors in cold UK weather
Authentic dog-loving, local personality
Relatable content with niche appeal
Strategy
Meet our Influencers
11 TikTok creators produced short-form content in their personal style—ranging from van life to comedy. All pieces integrated product benefits and CTAs before being boosted via a phased paid media plan.
11 TikToks from 11 creators generated 2.74M impressions, 1.77M reach, and 99.9K engagements. Paid + organic drove 17.2K clicks. Sarah’s video went viral (315K), and Ayo led ER at 16.5%.
🎯 Niche casting across key verticals
📊 Paid media in phased rollouts
😂 Comedic, TikTok-first storytelling
📝 Smart CTA overlays + captions
🔗 Creator UTM conversion tracking
Research Insights
Results
Campaign Results
Research statistics
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Engagement Rate
6%
3x paid media benchmark
Viral Moment
315K views
Sarah’s TikTok led engagement
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Engagement Rate
6%
3x paid media benchmark
Impressions
2.74M
+119% vs KPI
Didn't even realise this was an advert 👌😅
Looks good to have in your rucksack for emergencies 👍
Clicks
17.2K
via TikTok Shop + bio links
Didn't even realise this was an advert 👌😅
Engagement Rate
6%
3x paid media benchmark
Viral Moment
315K views
Sarah’s TikTok led engagement
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Looks good to have in your rucksack for emergencies 👍
Impressions
2.74M
+119% vs KPI
Clicks
17.2K
via TikTok Shop + bio links
Engagement Rate
6%
3x paid media benchmark
Impressions
2.74M
+119% vs KPI
Didn't even realise this was an advert 👌😅
Looks good to have in your rucksack for emergencies 👍
Clicks
17.2K
via TikTok Shop + bio links
Key Learnings
Comedy Converts
Humorous skits (e.g. Ayo’s, Juju’s) were top ER drivers.
Synergy Matters
Organic + paid integration drove 100%+ KPI overdelivery.
Mid-Tiers Win
Engaged, niche mid-tiers gave best CPC and CTR returns.
Consider Always-On
Recommend phased creator retention + niche testing (e.g. gaming) for 2025.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Didn't even realise this was an advert 👌😅
Looks good to have in your rucksack for emergencies 👍