Credible Creators Boosted Investor Readership
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Background
Objectives
50+, ABC1 male audiences in the UK with an existing investment portfolio, seeking trusted, premium financial insights over free online alternatives.
Drive awareness and subscriptions to the Investors’ Chronicle Daily Newsletter through compelling video content and multi-platform influencer storytelling.
Goals
Build trust in IC as a top newsletter
Use story to beat free competitors
Drive clicks from premium investors
46.7K
@alpeshp1 @greatinvestments
Broadcaster, entrepreneur, investor sharing FT and UK equities.
Interests
💰 Personal finance
📊 UK equities
📈 ISA strategy
👨🏫 Mentorship
Delivered 206 organic sign-ups
Built trust with credible content
Strong engagement across platforms
Strategy
Meet our Influencers
Pepper’s team directed and edited “Taking Stock: In Conversation with Alpesh Patel” — a branded interview series with FT editors, plus social, static, and CTA-led video content.
Content included IG Reels, Stories, LinkedIn video, and hero interviews. Vertical cutdowns and static assets drove sign-ups through compelling financial storytelling.
Research Insights
Results
Campaign Results
Research statistics
CTR
3.01%
vs 0.7% benchmark
Organic Sign-ups
206
From Alpesh’s original content
Boosted Sign-ups
191
Via promoted posts across channels
Engagement
High
On long-form Alpesh interview series
CTR
3.01%
vs 0.7% benchmark
Organic Sign-ups
206
From Alpesh’s original content
Boosted Sign-ups
191
Via promoted posts across channels
CTR
3.01%
vs 0.7% benchmark
Love this focus on credibility and authority.
Fascinating insights
Organic Sign-ups
206
From Alpesh’s original content
Love this focus on credibility and authority.
Boosted Sign-ups
191
Via promoted posts across channels
Engagement
High
On long-form Alpesh interview series
CTR
3.01%
vs 0.7% benchmark
Organic Sign-ups
206
From Alpesh’s original content
Fascinating insights
CTR
3.01%
vs 0.7% benchmark
Organic Sign-ups
206
From Alpesh’s original content
Boosted Sign-ups
191
Via promoted posts across channels
CTR
3.01%
vs 0.7% benchmark
Love this focus on credibility and authority.
Fascinating insights
Organic Sign-ups
206
From Alpesh’s original content
Key Learnings
Single Voice Drives Trust
A high-authority creator outperformed a typical multi-influencer roster.
Video Storytelling Converts
The “Taking Stock” series improved both CTR and time-on-page via deeper engagement.
Paid + Organic Synergy
Boosted content alone drove 191 sign-ups and doubled conversion rate benchmarks.
Phasing Needs Fine-tuning
Future rollouts should align tighter phase launches to maximise momentum.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Love this focus on credibility and authority.
Fascinating insights