Cunard Drove Cruise Demand with Influencers
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Background
Objectives
Cruise intenders in the UK, especially women aged 35–65, aspirational and experience-led, seeking premium and trusted cruise brands.
Inspire Cunard bookings by showcasing cruise variety through creator experiences and shifting perceptions of the brand.
Goals
Raise awareness of Cunard offering
Increase engagement via creators
Inspire bookings through real stories
66.1k
@stripeycoral
London fashion creator sharing elegant looks, travel, lifestyle.
Interests
🧳 Travel
👗 Fashion
🎨 Elegance
Strong travel and style tone
High engagement consistency
Audience fit (35+ women focus)
21.7k
@sophiarcook
Lifestyle creator sharing colourful fashion, interiors, and joyful content.
Interests
👗 Fashion
✈️ Travel
🌈 Eccentricity
Energetic, vibrant personality
Joyful cruise styling approach
AD-featured content quality
293.6k
@comedowntothewoods
Lifestyle creator sharing interiors, travel stories, cross‑generation campaigns.
Interests
✈️ Family travel
🏡 Interiors and home
🌟 Lifestyle
Energetic and fun content style
Consistent over-delivery habits
Mature audience base alignment
Strategy
Meet our Influencers
Influencers documented pre-, during, and post-cruise content live. The full journey was captured, creating complete, story-rich narratives.
Phased delivery: anticipation, real-time cruise coverage, post-trip reflections. 148 assets across Reels, Stories, stills, and TikToks - 400% over delivery.
Research Insights
Results
Campaign Results
Research statistics
A three‑phase influencer campaign that showcased curated cruise experiences via trusted, age‑matched creators to elevate Cunard’s brand perception and inspire UK bookings through authentic storytelling across organic social platforms.
A three‑phase influencer campaign that showcased curated cruise experiences via trusted, age‑matched creators to elevate Cunard’s brand perception and inspire UK bookings through authentic storytelling across organic social platforms.
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
Content Volume
148
assets created (400% over delivery)
KPI Overdelivery
221%
above engagement targets
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
Content Volume
148
assets created (400% over delivery)
Total Impressions
1.5M+
across all phases
That's amazing. Great way to show what goes on on a cruise ship 🛳️
You've made me want to go on a cruise SO MUCH! ♥️
Engagement Rate
3.4%
overall campaign average
That's amazing. Great way to show what goes on on a cruise ship 🛳️
Content Volume
148
assets created (400% over delivery)
KPI Overdelivery
221%
above engagement targets
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
You've made me want to go on a cruise SO MUCH! ♥️
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
Content Volume
148
assets created (400% over delivery)
Total Impressions
1.5M+
across all phases
That's amazing. Great way to show what goes on on a cruise ship 🛳️
You've made me want to go on a cruise SO MUCH! ♥️
Engagement Rate
3.4%
overall campaign average
Key Learnings
Creator Overdelivery
Immersive trips drove extra content value.
Instagram Engagement
IG outperformed TikTok for deeper storytelling.
Phased Storytelling
Before, during, after travel boosted memorability.
Tone Guidance
Early onboarding aligned creators with brand tone.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
That's amazing. Great way to show what goes on on a cruise ship 🛳️
You've made me want to go on a cruise SO MUCH! ♥️