Dog-Loving Creators Drove Hilton Stays with Advocacy Strategy
Background
Objectives
UK-based dog owners seeking meaningful, pet-inclusive staycations and travel experiences that donāt compromise on comfort or quality.
Position Pupadvisor (via Tripadvisor) as the go-to destination for discovering premium, dog-friendly Hilton stays, helping audiences feel confident that Hilton delivers a great experience for both them and their pets.
Goals
Promote Hiltonās pet-friendly offering
Generate reusable, high-quality content
Drive Pupadvisor bookings and traffic
115.2k
@peanut_and_pablo
North Eastābased dog mum sharing adorable Cavapoo adventures.
Interests
š¶ Dog-friendly
š¦“ Cavapoo care
š§³ Pet packing
šø Dog vlogs
Trusted voice in dog travel space
Creates soft, brand-safe pet content
Great reach with pet-loving audience
469.7k
@hectorthechocolabo
Alice shares the adventures of her two lovable chocolate labradors, Hector and Yogi.
Interests
Travel š§³
Outdoor Adventures š„¾
Pets š¾
Photography šø
Trip timing aligned with content
Authentic first-time perspective
Highly relevant audience
Strategy
Meet our Influencers
Two UK-based pet influencers visited Hilton properties for dog-friendly stays. Content was captured organically, with added-value assets delivered beyond the original scope.
Reels, Stories, and stills highlighted Hiltonās pet perks, integrating with each influencerās tone. Polls and bonus content drove strong engagement and brand trust.
š¾ UK pet influencers with high ER
š„ Delivered content: Reels, Stories, stills
š Editorial added to Pupadvisor page
š Bonus content encouraged + delivered
š Link in Bio + Story CTAs used
šØ Visually consistent brand storytelling
Research Insights
Results
Campaign Results
Research statistics
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
Save Rates
Exceeded
benchmark
Long-tail
Organic Reach
continued
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
Save Rates
Exceeded
benchmark
Impressions
282%
more than forecast
Love that Hilton properties now allow dogs!
I love this! Looks like a fantastic place for dogs and their hoomans!
Engagements
446%
increase in total engagements
Love that Hilton properties now allow dogs!
Save Rates
Exceeded
benchmark
Long-tail
Organic Reach
continued
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
I love this! Looks like a fantastic place for dogs and their hoomans!
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
Save Rates
Exceeded
benchmark
Impressions
282%
more than forecast
Love that Hilton properties now allow dogs!
I love this! Looks like a fantastic place for dogs and their hoomans!
Engagements
446%
increase in total engagements
Key Learnings
Mid-tiers outperformed micros
Higher engagement efficiency made them better suited to business-level goals.
Saves + stickers signal intent
These drove visibility and platform preference through interaction.
Persistent CTAs extend value
Clicks continued post-campaign via evergreen Story features.
Creator trust drives results
Strong content alignment led to bonus value from both partners.
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Letās add some spice to your next campaign š¶ļø
Love that Hilton properties now allow dogs!
I love this! Looks like a fantastic place for dogs and their hoomans!