Dog-Loving Creators Drove Hilton Stays with Advocacy Strategy
Background
Objectives
UK-based dog owners seeking meaningful, pet-inclusive staycations and travel experiences that don’t compromise on comfort or quality.
Position Pupadvisor (via Tripadvisor) as the go-to destination for discovering premium, dog-friendly Hilton stays, helping audiences feel confident that Hilton delivers a great experience for both them and their pets.
Goals
Promote Hilton’s pet-friendly offering
Generate reusable, high-quality content
Drive Pupadvisor bookings and traffic
115.2k
@peanut_and_pablo
North East–based dog mum sharing adorable Cavapoo adventures.
Interests
🐶 Dog-friendly
🦴 Cavapoo care
🧳 Pet packing
📸 Dog vlogs
Trusted voice in dog travel space
Creates soft, brand-safe pet content
Great reach with pet-loving audience
469.7k
@hectorthechocolabo
Alice shares the adventures of her two lovable chocolate labradors, Hector and Yogi.
Interests
Travel 🧳
Outdoor Adventures 🥾
Pets 🐾
Photography 📸
Trip timing aligned with content
Authentic first-time perspective
Highly relevant audience
Strategy
Meet our Influencers
Two UK-based pet influencers visited Hilton properties for dog-friendly stays. Content was captured organically, with added-value assets delivered beyond the original scope.
Reels, Stories, and stills highlighted Hilton’s pet perks, integrating with each influencer’s tone. Polls and bonus content drove strong engagement and brand trust.
🐾 UK pet influencers with high ER
🎥 Delivered content: Reels, Stories, stills
📝 Editorial added to Pupadvisor page
🎁 Bonus content encouraged + delivered
🔗 Link in Bio + Story CTAs used
🎨 Visually consistent brand storytelling
Research Insights
Results
Campaign Results
Research statistics
The campaign successfully highlighted Hilton’s pup‑friendly amenities through charming creator content, sparking high engagement, positive audience sentiment, and lasting awareness of pet‑inclusive travel experiences.
The campaign successfully highlighted Hilton’s pup‑friendly amenities through charming creator content, sparking high engagement, positive audience sentiment, and lasting awareness of pet‑inclusive travel experiences.
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
Save Rates
Exceeded
benchmark
Long-tail
Organic Reach
continued
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
Save Rates
Exceeded
benchmark
Impressions
282%
more than forecast
Love that Hilton properties now allow dogs!
I love this! Looks like a fantastic place for dogs and their hoomans!
Engagements
446%
increase in total engagements
Love that Hilton properties now allow dogs!
Save Rates
Exceeded
benchmark
Long-tail
Organic Reach
continued
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
I love this! Looks like a fantastic place for dogs and their hoomans!
Impressions
282%
more than forecast
Engagements
446%
increase in total engagements
Save Rates
Exceeded
benchmark
Impressions
282%
more than forecast
Love that Hilton properties now allow dogs!
I love this! Looks like a fantastic place for dogs and their hoomans!
Engagements
446%
increase in total engagements
Key Learnings
Mid-tiers outperformed micros
Higher engagement efficiency made them better suited to business-level goals.
Saves + stickers signal intent
These drove visibility and platform preference through interaction.
Persistent CTAs extend value
Clicks continued post-campaign via evergreen Story features.
Creator trust drives results
Strong content alignment led to bonus value from both partners.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Love that Hilton properties now allow dogs!
I love this! Looks like a fantastic place for dogs and their hoomans!