Creators put Enterprise front-of-mind for key moments
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Background
Objectives
Creators from six different countries
Demonstrate the convenience of service and boost intent
Goals
Drive car rental intent via creators
Embed Enterprise in real travel moments
Boost CTR through story-first content
75.4k
@beryistanbultips
Local Istanbul expert sharing aesthetic travel tips, hidden gems, and cultural insights
Interests
📍 Istanbul travel tips
📸 Visual storytelling
🕌 Culture & heritage
Strong Türkiye audience
Trusted city recommendations
Stylish, high-ER content
465k
@joaocajuda
Adventure filmmaker and travel creator known for cinematic content, scenic road trips, and storytelling
Interests
🎥 Travel cinematography
🚗 Scenic road trips
🌍 Adventure lifestyle
High-quality visual style
Strong Portugal following
Road trip storytelling fit
71k
@inspiredbycroatia_
Travel creator and local expert showcasing Croatia’s hidden gems, nature escapes, and slow travel experiences
Interests
🏞️ Hidden nature spots
🚙 Local road travel
📸 Destination guides
Local travel authority
Scenic road trip content
Strong Croatia engagement
100k
@cabin_fever_cpt
Cape Town-based creator curating remote cabin stays, nature escapes, and weekend road trips
Interests
🌄 Cabin & nature escapes
🚗 Weekend road trips
📍 Local travel tips
Niche road trip content
Highly aesthetic visuals
Strong SA travel audience
72.7k
@julia_kivela
Finnish content creator and nature photographer known for serene landscapes, road trip routes, and Nordic escape visuals
Interests
🌲 Nordic landscapes
🚘 Scenic road drives
📷 Nature photography
Strong Finland travel focus
Stunning road-based content
Consistent visual aesthetic
Strategy
Meet our Influencers
6 creators delivered 81 assets across Reels, carousels and Stories, with content tailored to international travel moments and boosted for performance around key seasonal peaks.
Hero-led Reels spotlighted real rental needs, featured direct CTAs like link stickers, and adapted creator formats to maximise authenticity and relatability.
🚗 Feature real-life rental moments
🎯 Target location-based travel audiences
🎥 Use story-first Reel formats
📲 Add direct CTAs via link stickers
👥 Blend macro and mid-tier creators
📆 Cluster content to build momentum
📍 Match creators to key UK locations
🗣️ Let creators lead with personal tone
Research Insights
Results
Campaign Results
Research statistics
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
81 (+18%)
Content Piece Overdelivery
43%
Clicks from Stories
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
81 (+18%)
Content Piece Overdelivery
21.4m
Impressions (+187% Overdelivery)
Saving this for my future travels! 👏🏻
Those are some sexy wheels you guys are exploring in! 🔥
+174%
CTR Overdelivery (5.48% avg)
Saving this for my future travels! 👏🏻
81 (+18%)
Content Piece Overdelivery
43%
Clicks from Stories
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
Those are some sexy wheels you guys are exploring in! 🔥
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
81 (+18%)
Content Piece Overdelivery
21.4m
Impressions (+187% Overdelivery)
Saving this for my future travels! 👏🏻
Those are some sexy wheels you guys are exploring in! 🔥
+174%
CTR Overdelivery (5.48% avg)
Key Learnings
Stories drive action
43% of total clicks came from Instagram Stories with link stickers performing best.
Context is everything
Posts that showed why a car was needed outperformed generic rental content.
Scale builds trust
Macro creators delivered higher CTRs due to loyal, engaged audiences.
Pacing sustains momentum
Content clusters across peak moments kept performance strong without drop-off.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Saving this for my future travels! 👏🏻
Those are some sexy wheels you guys are exploring in! 🔥