Creators put Enterprise front-of-mind for key moments
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Background
Objectives
Creators from six different countries
Demonstrate the convenience of service and boost intent
Goals
Drive car rental intent via creators
Embed Enterprise in real travel moments
Boost CTR through story-first content
75.4k
@beryistanbultips
Local Istanbul expert sharing aesthetic travel tips, hidden gems, and cultural insights
Interests
📍 Istanbul tips
📸 Visual storytelling
🕌 Culture
Strong Türkiye audience
Trusted city recommendations
Stylish, high-ER content
465k
@joaocajuda
Adventure filmmaker and travel creator known for cinematic content.
Interests
🎥 Cinematography
🚗 Road trips
🌍 Adventure lifestyle
High-quality visual style
Strong Portugal following
Road trip storytelling fit
71k
@inspiredbycroatia_
Travel creator and local expert showcasing Croatia’s hidden gems.
Interests
🏞️ Hidden spots
🚙 Road travel
📸 Destination guides
Local travel authority
Scenic road trip content
Strong Croatia engagement
100k
@cabin_fever_cpt
Cape Town-based creator curating remote cabin stays, nature escapes, and weekend road trips
Interests
🌄 Nature escapes
🚗 Road trips
📍 Travel tips
Niche road trip content
Highly aesthetic visuals
Strong SA travel audience
72.7k
@julia_kivela
Finnish content creator and nature photographer.
Interests
🌲 Landscapes
🚘 Road drives
📷 Photography
Strong Finland travel focus
Stunning road-based content
Consistent visual aesthetic
Strategy
Meet our Influencers
6 creators delivered 81 assets across Reels, carousels and Stories, with content tailored to international travel moments and boosted for performance around key seasonal peaks.
Hero-led Reels spotlighted real rental needs, featured direct CTAs like link stickers, and adapted creator formats to maximise authenticity and relatability.
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered visually striking, authentic creator content across six countries, building awareness of Enterprise rentals through strong engagement, positive sentiment, and evergreen storytelling that positioned the brand as a trusted travel companion.
The campaign delivered visually striking, authentic creator content across six countries, building awareness of Enterprise rentals through strong engagement, positive sentiment, and evergreen storytelling that positioned the brand as a trusted travel companion.
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
81 (+18%)
Content Piece Overdelivery
43%
Clicks from Stories
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
81 (+18%)
Content Piece Overdelivery
21.4m
Impressions (+187% Overdelivery)
Saving this for my future travels! 👏🏻
Those are some sexy wheels you guys are exploring in! 🔥
+174%
CTR Overdelivery (5.48% avg)
Saving this for my future travels! 👏🏻
81 (+18%)
Content Piece Overdelivery
43%
Clicks from Stories
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
Those are some sexy wheels you guys are exploring in! 🔥
21.4m
Impressions (+187% Overdelivery)
+174%
CTR Overdelivery (5.48% avg)
81 (+18%)
Content Piece Overdelivery
21.4m
Impressions (+187% Overdelivery)
Saving this for my future travels! 👏🏻
Those are some sexy wheels you guys are exploring in! 🔥
+174%
CTR Overdelivery (5.48% avg)
Key Learnings
Stories drive action
43% of total clicks came from Instagram Stories with link stickers performing best.
Context is everything
Posts that showed why a car was needed outperformed generic rental content.
Scale builds trust
Macro creators delivered higher CTRs due to loyal, engaged audiences.
Pacing sustains momentum
Content clusters across peak moments kept performance strong without drop-off.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Saving this for my future travels! 👏🏻
Those are some sexy wheels you guys are exploring in! 🔥