Family Creators Drove Love for Week Junior US
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Background
Objectives
Parents in the US aged 25–44 seeking screen-free, educational content for kids aged 8–14, and who regularly engage with lifestyle and parenting creators online.
Drive trial signups and brand awareness through relatable creator content on Instagram and TikTok featuring real usage, voiceovers, and 6-week offer messaging.
Goals
Drive trial signups via landing page
Build brand trust with families
Test TikTok alongside Instagram
10,000
@marthadove
Motherhood and lifestyle creator capturing joyful, emotive moments of family life with a calming, authentic tone across Reels and TikToks.
Interests
🤱 Motherhood
📓 Journaling routines
📴 Screen-free habits
📖 Reading at home
Top ER on IG and TikTok
Highly authentic tone
Aligned with demo 25–44
184.8k
@brittanymolfese
South Carolina mama of three sharing raw, honest motherhood with a focus on mental health and self-love.
Interests
👩👧👦 Motherhood
🧠 Daily mindset
📍 Family life
💕 Self-love
Raw, relatable voice for millennial moms
Strong advocacy for mental health topics
Engaged U.S. mom audience with heart
2.3m
@avaryanofficial
LA-based Gen Z creator blending fashion, lifestyle, and school life with uplifting energy and a relatable voice.
Interests
🎒 Teen lifestyle
👗 Fashion
🎥 Reels & storytelling
📚 Journaling & reading
U.S.-based Gen Z with student life lens
Clean, positive tone aligns with brand values
Great camera presence & visual quality
145k
@katie.rank
Kentucky-based mom sharing affordable fashion, family life, and cheer mom moments with heart and humor.
Interests
👩👧 Mom life
📣 Cheer mom
🏡 Home life
👗 Affordable fashion
Speaks directly to U.S. moms & parents
Warm, funny, and relatable storytelling
Fits family-forward brand values
Strategy
Meet our Influencers
Creators delivered family-led content showcasing real-life reading moments. All deliverables included strong CTAs, with overlays adapted to each creator’s style.
4 creators delivered 3 Reels, 24 Stories, and TikTok content. Engagement peaked at 7.79 percent. Story CTAs proved strongest for traffic. Inclusive casting improved relatability.
⭐ Hero to micro creator blend
📲 IG Stories with strong CTAs
📖 Real family reading content
🎵 TikTok Spark Ads tested
📄 Usage rights secured post
Research Insights
Results
Campaign Results
Research statistics
Link Clicks
1,200+
Total from campaign landing pages
Top IG Story Clicks
894
Driven by @brittanybowra’s content
TikTok Engagement Rate
7.79%
Led by @marthadove’s Reels
ROI Performance
Mid-tier Wins
Best cost-efficiency overall
Link Clicks
1,200+
Total from campaign landing pages
Top IG Story Clicks
894
Driven by @brittanybowra’s content
TikTok Engagement Rate
7.79%
Led by @marthadove’s Reels
Link Clicks
1,200+
Total from campaign landing pages
What a great magazine this sounds for kids!
Oh my daughter would love this! Will definitely check it out
Top IG Story Clicks
894
Driven by @brittanybowra’s content
What a great magazine this sounds for kids!
TikTok Engagement Rate
7.79%
Led by @marthadove’s Reels
ROI Performance
Mid-tier Wins
Best cost-efficiency overall
Link Clicks
1,200+
Total from campaign landing pages
Top IG Story Clicks
894
Driven by @brittanybowra’s content
Oh my daughter would love this! Will definitely check it out
Link Clicks
1,200+
Total from campaign landing pages
Top IG Story Clicks
894
Driven by @brittanybowra’s content
TikTok Engagement Rate
7.79%
Led by @marthadove’s Reels
Link Clicks
1,200+
Total from campaign landing pages
What a great magazine this sounds for kids!
Oh my daughter would love this! Will definitely check it out
Top IG Story Clicks
894
Driven by @brittanybowra’s content
Key Learnings
Tier mix drives stronger ROI
Combining hero, mid, and micro creators ensured we hit both reach and engagement targets across platforms.
IG Stories win for traffic
On-screen swipe-up overlays in Stories consistently outperformed Reels for both clicks and message clarity.
TikTok shows strong potential
Martha’s performance on TikTok suggests future testing should include boosted Spark Ads for better scale.
Relatable voices matter most
Creators with parenting experience, even outside the 8–14 age range, delivered strong sentiment and trust.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
What a great magazine this sounds for kids!
Oh my daughter would love this! Will definitely check it out