Feast Your Feed: A Recipe for Downloads
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Background
Objectives
New, UK-based, and global, foodie audiences
Download the new Feast app with an offer of four weeks free
Goals
Drive app installs via creators
Increase engagement & visibility
Test paid vs organic performance
443.3k
@boroughchef
London-based cook and content creator sharing relaxed, delicious veggie recipes for everyday food lovers.
Interests
🥕 Veggie cooking
🍽️ Easy recipes
📸 Food styling
🧑🍳 Home cooking
Approachable recipe style
Strong UK foodie audience
Beautiful, scroll-stopping visuals
609k
@adip_food
London-based food creator serving bold, soulful comfort food with humour, heart, and a loyal foodie following.
Interests
🍛 Comfort food
🔪 Cooking tutorials
😂 Food & humour
📕 Cookbook promo
Big, loyal UK following
Fun, energetic recipe delivery
Strong food brand fit
549k
@christinasots_ @christinasots
Cypriot chef and recipe writer sharing bold, modern Mediterranean plant-based dishes with vibrant personality and style.
Interests
🫒 Mediterranean cooking
🥦 Plant-based recipes
📕 Cookbook author
🌈 Colourful food styling
Strong veggie focus
Bold visual identity
Passionate foodie community
1.2m
@foodbyremi
Forbes 30 Under 30 chef and creator serving viral, flavour-packed dinners and indulgent desserts with serious Gen Z appeal.
Interests
🍝 Easy dinners
🍰 Sweet treats
📘 Cookbook author
💫 Viral food trends
Huge Gen Z reach
Bold food creativity
Strong cookbook synergy
83.5k
@lukecatleugh
London-based food and lifestyle creator known for comforting recipes, cosy vlogs, and beautifully shot home content.
Interests
🥘 Comfort food
🏡 Home lifestyle
🎥 Vlogs & YouTube
🧁 Cosy bakes
Warm, homey tone
Beautiful visual style
Engaged UK food audience
273k
@theiranianvegan
London-based creator celebrating Persian culture through vibrant, plant-based recipes and rich culinary storytelling.
Interests
🥗 Vegan Persian food
📚 Food history
🍆 Cultural storytelling
🌱 Plant-based cooking
Unique cultural lens
Visually rich content
Aligns with food heritage
975k
@vernahungrybanana
London-based author and chef sharing joyful, globally inspired recipes and travel eats with charm and cultural flair.
Interests
🌍 Global cuisine
🧑🍳 Chef & presenter
📘 Cookbook author
✈️ Food & travel
Global food storytelling
TV + digital crossover
Celebrates food culture
486k
@cookingwithzainab
Bold, flavour-first London creator bringing effortless, full-fat cooking to life with personality, humour, and spice.
Interests
🔥 Big flavour cooking
🍗 Comfort food
🎭 Humorous delivery
📍 London lifestyle
Bold food personality
High engagement energy
Effortless, relatable recipes
1m
@londonbruncher
Foodie creator sharing easy, craveable recipes and top-tier restaurant recommendations with a global brunch-loving audience.
Interests
🥞 Brunch recipes
🍽️ Restaurant reviews
🌍 Global eats
📱 Viral food tips
Trend-led recipe style
Cross-platform food reach
Strong brunch niche
548k
@shelinacooks
Chef, author and MasterChef winner focused on vibrant, joyful food content.
Interests
🌍 Fusion meals
🥘 Batch cooking
🇲🇺 Mauritian recipes
🥘 Family cooking
Batch cooking theme matched brief
Natural inclusion of box items
Advocated practical food reuse
84k
@chefbennetts
Sydney-based chef and cookbook author known for elevated Mediterranean cooking and beautifully simple food styling.
Interests
🧑🍳 Chef life
🫒 Mediterranean food
📕 Cookbook recipes
🌊 Coastal lifestyle
Refined chef aesthetic
Strong Aussie foodie appeal
Beautiful, aspirational content
33.1k
@elizabethhewson
Australian home cook and author known for heartfelt pasta rituals, approachable recipes, and soulful family food.
Interests
🍝 Pasta recipes
🏡 Home cooking
📕 Cookbook writing
👩👧👦 Family meals
Warm, relatable voice
Strong food writing presence
Trusted Aussie home cook
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32k
@chef_guy_turland
Bondi-based chef, TV host, and restaurateur sharing fresh, beachside recipes and high-energy food content from Australia.
Interests
👨🍳 Aussie chef life
🌊 Bondi beach vibes
✈️ Travel & food
🔥 Recipe videos
High-energy Aussie appeal
Great food visuals
Food + lifestyle crossover
894k
@liv.kaplan
Sydney-based holistic nutritionist and whole food cook sharing feel-good recipes with a wellness-first philosophy.
Interests
🥑 Holistic nutrition
🧁 Whole food treats
🧘♀️ Wellness lifestyle
🍓 Clean eating tips
Wellness-forward audience
Beautiful recipe content
Nutrition expertise & trust
576.9k
@munchingwithmariyah
California-based recipe creator sharing seasonal, wholesome meals designed to nourish and uplift everyday living.
Interests
🥗 Nourishing meals
🍂 Seasonal recipes
☕ Cozy routines
🌿 Wellness food
Seasonal recipe focus
Clean, calming aesthetic
Health-conscious audience
43.8k
@_cookingwithconstance_
U.S.-based plant-forward mama sharing faith-led, holistic recipes and gentle lifestyle content rooted in wellness.
Interests
🌱 Plant-based cooking
🧘♀️ Holistic living
🐻 Motherhood life
✨ Faith & wellness
Faith-based wellness lens
Warm, family-first tone
Engaged conscious audience
Strategy
Meet our Influencers
17 creators across UK, AUS & US delivered 17 Reels, 17 TikToks, 5 YT Shorts & 88 Stories, with paid boosts and content tailored for each region's digital habits.
Hero-led Reels spotlighted step-by-step recipes, integrated app features like “Cook Mode,” and adapted creator styles to maximize authenticity and resonance.
Research Insights
Results
Campaign Results
Research statistics
This campaign successfully blended influencer‑led storytelling with creative media to amplify awareness, engagement, and downloads across UK, US, and Australian markets by positioning Feast as the antidote to uninspired cooking and bringing its app features to life through authentic recipe creators
This campaign successfully blended influencer‑led storytelling with creative media to amplify awareness, engagement, and downloads across UK, US, and Australian markets by positioning Feast as the antidote to uninspired cooking and bringing its app features to life through authentic recipe creators
Engagements
+151%
Overdelivery on benchmark
CPC
-50%
Less than target
Installs
+78%
Overdelivery on benchmark
Clicks
101%
Overdelivery on benchmark
Engagements
+151%
Overdelivery on benchmark
CPC
-50%
Less than target
Installs
+78%
Overdelivery on benchmark
Engagements
+151%
Overdelivery on benchmark
Definitely downloading the app right now.
"Finally an app with recipes I can actually trust and follow easily
CPC
-50%
Less than target
Definitely downloading the app right now.
Installs
+78%
Overdelivery on benchmark
Clicks
101%
Overdelivery on benchmark
Engagements
+151%
Overdelivery on benchmark
CPC
-50%
Less than target
"Finally an app with recipes I can actually trust and follow easily
Engagements
+151%
Overdelivery on benchmark
CPC
-50%
Less than target
Installs
+78%
Overdelivery on benchmark
Engagements
+151%
Overdelivery on benchmark
Definitely downloading the app right now.
"Finally an app with recipes I can actually trust and follow easily
CPC
-50%
Less than target
Key Learnings
Instagram still leads
Reels outperformed TikTok videos and YouTube Shorts on average.
Prioritising authenticity
Influencers perform better when content feels true to their style.
Hero influencers
Hero-tier creators drove highest subscription rates.
TikTok drives conversions
The platform did drive people to install the app via ad format.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Definitely downloading the app right now.
"Finally an app with recipes I can actually trust and follow easily