Immersive ASMR brings Christmas to the big screen
Background
Objectives
Film fans and Cineworld customers seeking festive gift inspiration.
Engage with Cineworld’s gifting range through innovative, shareable ASMR content.
Goals
Drive festive awareness
Inspire gifting purchases
Showcase ASMR innovation
200k
@atlas_asmr
ASMR creator known for immersive soundscapes
Interests
🎧 ASMR
🎤 Storytelling
🌟 Creativity
🎬 Cinema
Unique niche
High engagement
Immersive content
Strategy
Meet our Influencers
Filmed in-cinema with ASMR creator Atlas, blending immersive audio and visual techniques to create evergreen assets.
One long-form YouTube film, cut into snackable edits for social, supported by Instagram, TikTok, Twitter, and Spotify placements.
Research Insights
Results
Campaign Results
Research statistics
The campaign achieved a first-of-its-kind ASMR collaboration, delighting audiences with immersive content shown across YouTube, social channels, and even cinema screens. By empowering the creator’s authentic voice, Cineworld built positive sentiment, sparked curiosity, and positioned itself as an innovative entertainment brand at Christmas.
The campaign achieved a first-of-its-kind ASMR collaboration, delighting audiences with immersive content shown across YouTube, social channels, and even cinema screens. By empowering the creator’s authentic voice, Cineworld built positive sentiment, sparked curiosity, and positioned itself as an innovative entertainment brand at Christmas.
+146K
YouTube Views
22k+
Watch Hours
12.7k
Engagements
+146K
YouTube Views
22k+
Watch Hours
12.7k
Engagements
+146K
YouTube Views
The collab we never knew we needed, and now can’t live without 🙌.
Time to change my Odeon membership to a Cineworld one!
22k+
Watch Hours
The collab we never knew we needed, and now can’t live without 🙌.
12.7k
Engagements
+146K
YouTube Views
22k+
Watch Hours
Time to change my Odeon membership to a Cineworld one!
+146K
YouTube Views
22k+
Watch Hours
12.7k
Engagements
+146K
YouTube Views
The collab we never knew we needed, and now can’t live without 🙌.
Time to change my Odeon membership to a Cineworld one!
22k+
Watch Hours
Key Learnings
Creator freedom works
Allowing Atlas to “do his thing” delivered the strongest resonance.
Cross-platform value
Expanding to Spotify and cinema screens extended reach.
Curiosity drives chatter
Audiences speculated about filming techniques, boosting affinity.
Evergreen edits matter
Repurposed content fueled countdown-to-Christmas storytelling.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
The collab we never knew we needed, and now can’t live without 🙌.
Time to change my Odeon membership to a Cineworld one!