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Organic Social

Paid Media

Production

Organic social doubles ROI for Paddington

Pepper grew the Paddington Bear Experience through engaging organic social, UGC integration, and TikTok community building, driving ticket sales and positive sentiment.
Award-winning campaign |

Background

Objectives

Get

Families and attraction seekers in London.

to

Build awareness, drive ticket sales, and grow brand affinity through organic social.

Goals

Grow followers

Drive ticket sales

Build community

63.9k

@paddingtonbearexperience

Beloved family character brought to life in a live London attraction

Interests

🐻 Family

🎟️ Experience

🎬 Storytelling

🍯 Marmalade

Growth ambition

Reach ambition

EGC/UGC hub

Strategy

Pepper’s proprietary tool combines data and human insight to optimise influencer and social marketing.
influenceIQ logo

Meet our Influencers

production

UGC & EGC-driven content filmed in-attraction and repurposed across social channels.

content

Instagram and TikTok posts showcasing family visits, supported by UGC and paid boosts.

Strategies
  • Organic social
  • TikTok launch
  • UGC boosting
  • Family content
  • Paid synergy
  • Storytelling

    • Research Insights

    Scope & Methodology

    Key Insights

    Strategic Recommendations

    Results

    Campaign Results

    Research statistics

    The campaign transformed Paddington’s social presence from the ground up. We launched TikTok from scratch and significantly scaled Instagram, achieving 74% total follower growth. Organic storytelling and UGC drove ROI, boosted ticket sales, and created a thriving family audience.

    The campaign transformed Paddington’s social presence from the ground up. We launched TikTok from scratch and significantly scaled Instagram, achieving 74% total follower growth. Organic storytelling and UGC drove ROI, boosted ticket sales, and created a thriving family audience.

    +74%

    Follower increase (TT & IG)

    ‍

    x2 ROI

    Organic social vs fee

    ‍

    +45%

    CPA efficiency (UGC in paid)

    ‍

    2.5%

    Organic conversion rate

    ‍

    +74%

    Follower increase (TT & IG)

    ‍

    community response

    So magical, my kids loved it 🐻

    This is the sweetest ad I’ve ever seen ❤️

    x2 ROI

    Organic social vs fee

    ‍

    +45%

    CPA efficiency (UGC in paid)

    ‍

    +74%

    Follower increase (TT & IG)

    ‍

    community response

    So magical, my kids loved it 🐻

    This is the sweetest ad I’ve ever seen ❤️

    x2 ROI

    Organic social vs fee

    ‍

    So magical, my kids loved it 🐻

    +45%

    CPA efficiency (UGC in paid)

    ‍

    2.5%

    Organic conversion rate

    ‍

    +74%

    Follower increase (TT & IG)

    ‍

    x2 ROI

    Organic social vs fee

    ‍

    This is the sweetest ad I’ve ever seen ❤️

    +74%

    Follower increase (TT & IG)

    ‍

    x2 ROI

    Organic social vs fee

    ‍

    +45%

    CPA efficiency (UGC in paid)

    ‍

    +74%

    Follower increase (TT & IG)

    ‍

    community response

    So magical, my kids loved it 🐻

    This is the sweetest ad I’ve ever seen ❤️

    x2 ROI

    Organic social vs fee

    ‍

    partner with pepper

    Key Learnings

    Get in touch
    Book a consultation
    UGC boosts ROI

    Organic family content cut CPA by 45%.

    ‍

    Social growth scales

    +74% total followers built community and reach.

    ‍

    Organic drives sales

    Traffic converted at 2.5%, second only to search.

    ‍

    Paid synergy wins

    Boosted UGC maximised full-funnel impact.

    ‍

    Partner
    with
    Pepper

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