Saving Water, One Dish at a Time
Background
Objectives
UK-based established families within home, lifestyle, and parenting audiences.
Educate audiences on UK water scarcity and inspire them to save water by skipping the pre-rinse using Finish Quantum.
Goals
Raise awareness of UK water scarcity
Educate families on water-saving habits
Drive pledges and link clicks to Finish and WWF
42.6k
@fivelittledoves
Family and motherhood content creator
Interests
👨👩👧 Family
🧡 Community
🧘♀️ Lifestyle
🌿 Nature
Engaged audience
Relatable tone
Advocacy potential
222k
@parttimeworkingmummy
Blogger, influencer and parent
Interests
👩👧 Family
💬 Real life
💚 Sustainability
🏠 Home
Family focus
Real voice
Authentic reach
240k
@lynsey_queenofclean
Cleaning expert & lifestyle influencer
Interests
🧽 Cleaning
🏠 Home
💧 Sustainability
👨👩👧 Family
Cleaning authority
High trust
Strong engagement
Strategy
Meet our Influencers
Multi-platform influencer content combining Reels, Stories, and educational posts around sustainability and home care.
Authentic family-led storytelling partnered with WWF, National Geographic, and Amazon to amplify Finish’s water-saving message.
- Family creators
- Educational tone
- WWF partnership
- Behavioural CTA
- Video storytelling
- Brand collaboration
Research Insights
Results
Campaign Results
Research statistics
The campaign educated UK families about water scarcity while humanising Finish’s sustainability mission. Through partnerships with Amazon, WWF, and National Geographic, influencer-led storytelling transformed awareness into real behaviour change — inspiring audiences to skip the pre-rinse and make water saving a daily habit.
The campaign educated UK families about water scarcity while humanising Finish’s sustainability mission. Through partnerships with Amazon, WWF, and National Geographic, influencer-led storytelling transformed awareness into real behaviour change — inspiring audiences to skip the pre-rinse and make water saving a daily habit.
2.98m
Impressions
2.79m
Reach
4.9k
Clicks
£0.02
CPE
2.98m
Impressions
2.79m
Reach
4.9k
Clicks
2.98m
Impressions
Didn’t know skipping the rinse saved so much water!
I’m trying this today - every little helps 💧👏🏻
2.79m
Reach
Didn’t know skipping the rinse saved so much water!
4.9k
Clicks
£0.02
CPE
2.98m
Impressions
2.79m
Reach
I’m trying this today - every little helps 💧👏🏻
2.98m
Impressions
2.79m
Reach
4.9k
Clicks
2.98m
Impressions
Didn’t know skipping the rinse saved so much water!
I’m trying this today - every little helps 💧👏🏻
2.79m
Reach
Key Learnings
Trust Creators’ Voice
Authentic tone drives stronger engagement and credibility with audiences.
Simplicity Wins
Campaigns with one clear CTA outperform multi-message content.
Human Stories Convert
Relatable, family-driven storytelling outperformed technical messaging.
Lean Into Behaviour
Leveraging familiar habits like dishwashing sparked genuine conversation and long-term change.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Didn’t know skipping the rinse saved so much water!
I’m trying this today - every little helps 💧👏🏻