UGC and Creators Drove Sales for Provoke
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Background
Objectives
Women aged 18–45 with dyed, highlighted, or silver hair who shop beauty on Amazon and follow relatable lifestyle and beauty influencers.
Drive sales of Pro:Voke Illuminex through swipe-up stories and shoppable posts during Prime Day with relatable, results-focused content.
Goals
Boost Amazon clicks and sales
Raise visibility of Illuminex range
Drive cost-effective engagement
43.5k
@itsabinunn
Beauty and lifestyle creator sharing skincare, makeup, and wellness.
Interests
👗 Midsize style
💆 Haircare
🛍️ Fashion
Honest beauty voice, high trust
Engaging, shareable content format
Strong midsize body confidence voice
16k
@embracingfifty
Midlife lifestyle creator sharing fashion, beauty, and wellness.
Interests
🌸 Age confidence
👩🦳 Grey haircare
💅🏻 Style tips
✈️ Travel inspo
Natural silver hair advocate
Audience fit with mature women
High trust in mature demo
89.7k
@theblondeflamingo
Travel and lifestyle creator sharing fashion, beauty, and destinations.
Interests
👱🏻♀️ Blonde hair
📸 Fashion
🇪🇺 Travel
📱 Polished imagery
Strong blonde product alignment
Glamorous content, highly stylised
Highest engagement and reach rates
48.4k
@wanderfultraveller
Travel creator sharing culture, food, destinations, and lifestyle stories.
Interests
🌍 Travel
🗺️ Culture
🧴 Skincare
💄 Beauty
Easy-to-follow video content style
Hair tone suited brunette range
Engaged beauty tutorial audience
4.1k
@Adelicate
Lifestyle creator sharing fashion, beauty, and everyday wellness tips.
Interests
👗 Fashion
💄 Beauty looks
🌱 Nature & home
💛 Pastel aesthetics
Highly engaged micro audience
Visuals match brand clean styling
Brunette, perfect for product match
Strategy
Meet our Influencers
Creators produced relatable at-home demos using static or video formats. Story content was briefed to include swipe-ups, with visual results central to the output.
5 creators delivered 5 posts and 27 Stories, including tutorials, skits, and transformations. Talent mix included older voices and diverse hair types.
Research Insights
Results
Campaign Results
Research statistics
Pepper orchestrated an Amazon-focused creator campaign during Prime Day featuring authentic before‑and‑after UGC that positioned Pro:Voke Illuminex as a relatable beauty solution and drove measurable shopper action across Instagram and TikTok.
Pepper orchestrated an Amazon-focused creator campaign during Prime Day featuring authentic before‑and‑after UGC that positioned Pro:Voke Illuminex as a relatable beauty solution and drove measurable shopper action across Instagram and TikTok.
Total Impressions
85K+
From campaign content across platforms
Engagements
6.7K+
Likes, shares, saves and comments
Format Performance
Stories & Videos
Outperformed static posts
Creator Resonance
Extensions Requested
Multiple influencers asked to keep working
Total Impressions
85K+
From campaign content across platforms
Engagements
6.7K+
Likes, shares, saves and comments
Format Performance
Stories & Videos
Outperformed static posts
Total Impressions
85K+
From campaign content across platforms
Your hair looks amazing!
Your hair looks so soft and shiny! 😍
Engagements
6.7K+
Likes, shares, saves and comments
Your hair looks amazing!
Format Performance
Stories & Videos
Outperformed static posts
Creator Resonance
Extensions Requested
Multiple influencers asked to keep working
Total Impressions
85K+
From campaign content across platforms
Engagements
6.7K+
Likes, shares, saves and comments
Your hair looks so soft and shiny! 😍
Total Impressions
85K+
From campaign content across platforms
Engagements
6.7K+
Likes, shares, saves and comments
Format Performance
Stories & Videos
Outperformed static posts
Total Impressions
85K+
From campaign content across platforms
Your hair looks amazing!
Your hair looks so soft and shiny! 😍
Engagements
6.7K+
Likes, shares, saves and comments
Key Learnings
Micro + mid-tier = best of both
Micros brought deep engagement while mid-tiers drove scale and reach with key Amazon audiences.
Extend creator relationships
Multiple creators requested to keep working, showing strong product resonance.
Nail timing + link usage early
Missed swipe-ups in early days hurt click volume. Link strategy should be locked in pre-launch.
Don’t age out older creators
Embracing Fifty’s results show that mature demos are underused and highly effective.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Your hair looks amazing!
Your hair looks so soft and shiny! 😍