2026 Social Media Trends Playbook: What Audiences Want, What Marketers Plan

​Date: Wednesday, 12 November

Time: 16:00 GMT • 08:00 PT • 10:00 CT • 11:00 ET

Who it’s for: Brand and agency marketers

​Join Pepper for a 45-minute walkthrough of our 2026 Social Media Marketing Playbook, built on exclusive consumer and industry research. We’ll explore how audiences are shaping the future of social and how marketers can translate those shifts into strategy.

​What you’ll learn

• ​The eight dynamics defining 2026: social search, trust, AI, creativity, commerce, culture, community, and responsibility.
• ​How audience behaviour and marketer priorities align, and where they don’t.
• ​The formats, platforms, and content types driving engagement right now.
• ​Practical guidance for turning research into action across organic, paid, and creator marketing.

​Agenda (45 minutes)

1. ​The State of Social in 2026
2. ​Dual Perspectives: Audiences vs Marketers
3. ​Organic Social: The Cultural Testbed
4. ​Paid Social: From Search to Sale
5. ​Influencers, UGC, and Credibility

​Bonus
All attendees will receive a copy of the 2026 Playbook and event slides.