Top 40 UK Food Influencers to Work With in 2025/26

Food culture in the UK is more dynamic than ever, shaped by creators who turn everyday meals into moments of connection and creativity. In 2025/26, UK food influencers are redefining how audiences cook, eat, and discover new brands, from Michelin-trained chefs to viral home bakers.

For brands, these voices offer unparalleled authenticity and influence. Whether you’re launching a new product, running a nationwide campaign, or testing a niche idea, collaborating with the right creators can make all the difference.

Below, we explore the top 40 UK food influencers to work with in 2025/26, broken down by tier, with insight into how brands can make the most of each level of partnership.

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Hero Influencers (1M+)

Why work with them:
Hero influencers are industry icons. Their content defines trends, drives cultural conversation, and brings instant credibility.

Best for: Major product launches, brand collaborations, and long-term ambassadorships.
Watch out for: High costs and longer lead times, but unmatched visibility.

The Influencers

1. Jamie Oliver – @jamieoliver – London
   Celebrity chef, bestselling author, and global food ambassador.
2. Ella Mills (Deliciously Ella) – @deliciouslyella – London
   Plant-based food and wellness advocate; ideal for health-focused brands.
3. Gordon Ramsay – @gordongram – London
   Michelin-starred chef and media personality with global influence.

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Macro Influencers (500K–1M)

Why work with them:
Macro creators combine reach with relatability. They can bring personality and authority to campaigns while connecting directly with wide audiences.

Best for: Product collaborations, branded recipes, and digital cooking campaigns.
Watch out for: Structured content plans and higher demand for exclusivity.

The Influencers

4. Nathan Anthony (Bored of Lunch) – @boredoflunch – UK
   Quick, easy recipes and viral slow-cooker sensations.
5. Poppy O’Toole (Potato Queen) – @potatopoppy – UK
   Michelin-trained chef turned viral potato expert.
6. Toby Inskip – @tobyinskip – London
   Food festival organiser and restaurant reviewer.
7. Jesse & Will – @jesseandwill – UK
   Food photographers and stylists creating stunning campaign visuals.
8. Mimi Harrison – @mimiharrison – UK
   Recipe developer and stylist; perfect for brand content shoots.
9. Kate Ovens – @kateovens – UK
   Food blogger and recipe innovator known for hearty British comfort food.
10. Nicola Easterby – @nicolaeasterby – UK
    Culinary consultant and food writer with a travel lens.
11. Eating with Tod – @eatingwithtod – UK
    Food and travel influencer with strong restaurant partnerships.
12. Emma Tamsin Hill – @emmatamsinhill – UK
    Food creator focused on health, self-love, and empowerment.
13. Kieran (FoodyFella) – @foodyfella_ – UK
    Street food and restaurant enthusiast; approachable and energetic tone.
14. itsbrandiece – @itsbrandiece – London
    Food influencer and London TikTok ambassador known for trend-led eats.
15. Nadia Aidi – @foodmymuse – UK
    Lifestyle and food content creator with elegant presentation.
16. London Food Walks – @londonfoodwalks – London
    London’s go-to guides for local dining and hidden gems.
17. Anna Jones – @theflexitarian – UK
    Cookbook author and plant-based recipe developer with a loyal following.

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Mid Influencers (100K–500K)

Why work with them:
Mid-tier creators offer high engagement and focused audiences. They’re often trusted voices within specific niches, from baking to restaurant reviews.

Best for: Awareness and conversion-led campaigns.
Watch out for: Smaller reach but higher trust and authenticity.

The Influencers

18. Zack Hipps – @zackhipps – Manchester
    Restaurant experience host and foodie personality.
19. Connie (Lady Who Brunches) – @ladywhobrunches – London
    Brunch and lifestyle influencer with a refined aesthetic.
20. Gemma Stafford (Bigger Bolder Baking) – @biggerbolderbaking – UK
    Baking expert, YouTuber, and cookbook author.
21. London Food Babes – @londonfoodbabesofficial – London
    Collective of creators exploring London’s dining scene.
22. Fi Cooper (FitWaffle) – @fitwaffle – UK
    Baking and healthy recipe creator with viral appeal.

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Micro Influencers (10K–100K)

Why work with them:
Micro influencers are the beating heart of food marketing. They deliver strong engagement and creativity, with a tone of genuine discovery.

Best for: Product trials, recipe collaborations, and local events.
Watch out for: Smaller scale but stronger audience relationships.

The Influencers

23. Erica (The Chinese Foodie) – @thechinesefoodie – UK
    Home cook and restaurant reviewer focused on Chinese cuisine.
24. Robbie Reviews – @robbie.reviews – Manchester
    Local takeaway critic with high engagement.
25. Yen’s Food + Travel – @yensfoodstagram – London
    Food and travel content creator with beautiful visual style.
26. Abby (Newcastle Cravings) – @newcastlecravings – Newcastle
    North East food and restaurant influencer.
27. eat.snack.repeat – @eat.snack.repeat – UK
    Street food and global travel food content.
28. Jas Singh (@jasbakes) – UK
    Bakery-focused creator known for dessert collaborations.
29. Rachel Farnsworth (@rachelfarnsworth) – UK
    Luxury dining and lifestyle creator.
30. Lottie Murphy (@lottiemurphychef) – UK
    Chef and recipe creator, perfect for health-focused food brands.
31. Laura Wright (@birdys.recipes) – UK
    Seasonal British cuisine specialist.
32. Natasha De Lowry (@natashadelowry) – UK
    Home baker and comfort food creator.
33. Becky Parker (@beccadalyuk) – UK
    Lifestyle and food content with family appeal.

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Nano Influencers (Under 10K)

Why work with them:
Nano creators are passionate community voices. They bring raw authenticity and produce highly shareable, real-world UGC that connects with audiences.

Best for: Product seeding, gifting, and grassroots campaigns.
Watch out for: Limited capacity for large-scale content but deep trust.

The Influencers

34. North London Foodie (@northlondonbites) – London
    Local restaurant highlights and food finds.
35. The Hungry Brummie (@thehungrybrummie) – Birmingham
    Celebrating Midlands cuisine and small independents.
36. Plate & Pint (@plateandpint) – Manchester
    Pub food and craft beer storytelling.
37. Supper Club Diaries (@supperclubdiaries) – UK
    Behind-the-scenes content from supper club events.
38. Tastes of Bristol (@tastesofbristol) – Bristol
    Regional food, local producers, and sustainable dining.
39. Bake with Jade (@bakewithjade) – UK
    Home baker creating simple, shareable recipes.
40. The Spice Edit (@thespiceedit) – London
    Spice blends, heritage recipes, and cultural storytelling.

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How to Build the Right Food Influencer Mix

A great influencer campaign uses more than one tier.

• Hero and macro influencers provide recognition and creative authority.
• Mid and micro influencers convert that awareness into real engagement.
• Nano creators turn it into grassroots advocacy and repeat customers.

The most effective partnerships are built on shared values, whether that’s sustainability, indulgence, or community. Blending these tiers ensures your campaign delivers both reach and relevance.