2027 Social Media Marketing Trends Playbook

Our 2027 Social Media Trends Playbook brings together exclusive research from marketers and consumers across the UK and US to uncover where expectations align, where brands are missing the mark, and what really matters to audiences. From AI and authenticity to creator marketing, community, social search and content strategy, we explore the biggest opportunities and challenges shaping the year ahead. Plus, get expert predictions from our Pepper Hot 30 and the Pepper team on what’s coming next. Packed with original insights, surprising stats and actionable takeaways, this is your guide to building a smarter, more audience-first social strategy in 2027.