In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer marketing can remain compliant even in regulated sectors.
Pictet Group joined forces with two carefully selected micro-influencers whose audiences were a perfect match for their brand and the specific podcast episodes they aimed to promote. This strategic alignment was the foundation for a campaign designed to foster authenticity and collaboration, establishing a sense of trust with the influencers' followers.
Authenticity and Trust
Our campaign was built upon the cornerstones of authenticity and trust. We understood that the financial industry demands a high level of trust, and this was at the core of our approach. By negotiating paid usage rights and hosting regular status calls with our influencer partners, we ensured that the content remained authentic and in alignment with the brand's values, thus driving engagement and trust among the influencers' audiences.
To solidify the relationships with our influencers and their audiences, we facilitated an editorial exchange and introduced evergreen content. These initiatives added depth to the campaign, strengthening the connection between Pictet Group and their chosen influencers while creating content that would have a lasting impact.
Achieving and Exceeding Goals
The campaign not only met its engagement KPIs but also successfully identified influencers whose values and message resonated with Pictet Group's vision.
120% Delivery of organic clicks KPI
200% Delivery against deliverable KPI
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...