TikTok content in July 2025 is a heady blend of emotional storytelling, self-aware humour, dance challenges, and seasonal cultural moments. As TikTok continues to evolve into a hybrid discovery and entertainment platform, the biggest wins go to brands that adapt their content strategies to trending audio, creator-led storytelling, and community events.

From data sourced via TikTok Creative Center, trending creators, hashtags, and audio, plus broader July 2025 cultural signals, here is your comprehensive guide to what is hot on TikTok right now and how your brand can capitalise.
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1. Plot Twists, Power Moves & Awkward Audio

What’s trending:

• TikTok’s top-performing formats in July include plot twist videos, clever misdirections, and punchline payoffs.
• Awkward or cringe audios are also driving humour-led content across creator accounts.

Popular audio trends include:

• "Lion's Roar" used to highlight personal taste or surprise attraction
• "Alibi" viral choreography track driving dance trends

How brands can plug in:

• Post unexpected transformations such as "From 9-5 to Friday night looks"
• Use awkward soundbites for relatable mistakes, awkward customer moments, or team skits
• React to trending audio in UGC format or duet/commentary form
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2. Soft Confessions & Body Confidence Wins

What’s trending:

• Audiences are responding to vulnerability and realness through soft confession stories, body positivity content, and self-love monologues.

How brands can plug in:

• Collaborate with creators on personal storytelling using your products
• Highlight authentic testimonials around confidence, routine, or mindset
• Post caption-led videos with relaxed energy and inclusive visuals

3. Throwback Sounds + Nostalgic Edits

What’s trending:

• Trending songs include remixes and throwbacks like:
  • "More Than a Feeling" by Boston
  • "Close to Your Heart" by Prinz
  • "Touch (feat. Tiffani Juno)" by Hybrid Minds & Catching Cairo

Nostalgia-infused content lets users create "Then vs Now" transitions and remix pop culture moments with retro filters and lo-fi captions.

How brands can plug in:

• Pair throwback audio with brand timelines or transformation stories
• Showcase product heritage, rebrands, or milestone campaigns
• Use split-screen or slideshow storytelling to add emotion

4. Community Fests & Creator-Led Storytelling

What’s trending:

• TikTok’s Community FEST initiative is live, spotlighting themes of community, family, and creativity
• Top creators like Fernanda, Calle y Poché, Leidyy, and Amanda Sze are leveraging this momentum with episodic, personality-driven content

How brands can plug in:

• Partner with mid-to-large creators for series-based content such as GRWM, POV shifts, Q&As
• Create content around family-friendly or community-led experiences
• Launch a recurring branded content format tied to an ongoing theme

5. July Events Driving Content

Key cultural hooks this month include:

• July 1 – International Joke Day: Comedy skits, satire, parody formats
• July 11 – Superman Film Release: Superhero POVs, costume looks, product power-ups
• July 17 – World Emoji Day: Emoji outfit challenges, story caption games
• National Ice Cream Month: Food styling, #Julycore snacks, taste tests

How brands can plug in:

• Theme posts or product drops around national days and movie moments
• Use polls, interactive captions or duets to tap into shared event anticipation
• Create simple, themed templates others can stitch or duet

6. Trending Songs & Audios (TikTok Top 10)

From the TikTok Creative Center, the most used trending tracks in July 2025 include:

1. "Deslocado" by NAPA
2. "Every Word - Demo" by Ivan Castro
3. "Touch (feat. Tiffani Juno)" by Hybrid Minds & Catching Cairo
4. "Kat Slater (Remix)" by Tim Duzit
5. "ALL 2 U" by KILLOWEN
6. "More Than a Feeling" by Boston
7. "realization" by FutureVille
8. "fantasmas" by HUMBE

How brands can plug in:

• Create short-form content synced to tempo or lyric shifts
• Use trending audio for creator duets, UGC challenges or campaign launches

7. Top Hashtags This Month

These are the fastest-growing hashtags on TikTok this month:

• #ww3 (91K posts)
• #war (84K posts)
• #mrbeast (14K posts)
• #chatgpt (8K posts)
• #bludfest, #zachbryan, #fetedelamusique: linked to music, events, and creator tie-ins

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How brands can plug in:

• Leverage hashtags aligned with creator culture or fan communities
• Use indirect formats to comment on current discussions without entering controversy

Key UK & US Events for July 2025

Week 1

• 1 July – International Joke Day
  Ideal for comedy skits, meme content, or creator-led parody formats
• 4 July – US Independence Day
  Themes include BBQs, fireworks, patriotic styling, and summer food and drink campaigns
• 5–6 July – Blossom Music Festival (UK, Harry Potter theme)
  Opportunities for fandom content, cosplay, magical aesthetics, and nostalgic edits

Week 2

• 11 July – Superman Film Release
  Create superhero challenges, costume-style videos, and product positioning around strength or transformation
• 13 July – Embrace Your Geekness Day
  Target fandoms, STEM, collectibles, gaming, coding, and sci-fi audiences with niche content

Week 3

• 16–19 July – BorderLight Theatre Festival (US)
  Perfect for performance art, costume-led content, and behind-the-scenes storytelling
• 17 July – World Emoji Day
  Create emoji outfit styling videos, visual storytelling through captions, or product storytelling using emoji reactions
• 17 July – National Tattoo Day (US)
  Tattoo tours, artist spotlights, design inspiration, or skincare for tattoo care
• 19 July – Blazing Paddles Paddlefest (US)
  Leverage outdoor adventure themes, water sports content, or summer fitness storytelling

Week 4

• 20 July – Taste of Tremont Festival (US)
  Use this for food and drink features, taste test videos, and regional cuisine storytelling
• 30 July – International Day of Friendship
  Focus on friendship-led UGC, product pairing bundles, creator collaborations, and referral offers

All-Month Observances

• National Ice Cream Month (US)
  Ice cream campaigns, recipe content, nostalgic snack visuals, and summer treat moments
• National Grilling Month (US)
  Ideal for BBQ, garden party, and alfresco dining content across food, drink, and lifestyle categories

Final Take: Your July 2025 TikTok Checklist

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✅ Use trending audios like "Deslocado" and "Alibi" to stay relevant
✅ Plan content around World Emoji Day, Ice Cream Month, and Superman drops
✅ Show up with personality through confessions, plot twists, humour
✅ Work with creators who lead series or character-driven content
✅ Join the scroll with timely, community-first storytelling

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Sources

1. TikTok Creative Center: Trending Songs, Hashtags and Creators (July 2025)
2. TikTok Community Fest Highlights
3. TikTok Trending Audios: "Deslocado," "Alibi," "Lion’s Roar"
4. Buffer Social Media Calendar (2025 Events)
5. NapoleonCat TikTok Data Trends
6. Hootsuite Social Trends 2025
7. Perplexity AI: July 2025 Cultural Trend Overview
8. TikTok Creator Hub: Featured Creators July 2025
9. SocialMediaToday: Mid-Year TikTok Insights
10. TikTok Newsroom