The Human Approach delivering synergy and authenticity
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
Due to an inability to track conversions of TV show viewership, we instead tracked conversations as our primary metric.
Stats
12.5k clicks driven to the brand's owned channel
5% conversion rate
2,000 new followers driven
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Insights.
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