The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.

Due to an inability to track conversions of TV show viewership, we instead tracked conversations as our primary metric.


12.5k clicks driven to the brand's owned channel
5% conversion rate
2,000 new followers driven

posted on:
January 18, 2023
written by:
Share today
2 women n cut-through of Pepper's P icon

Add some spice to your next campaign.

Let's chat


Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories

Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award

Read more

New York Welcomes Pepper for Influencer Marketing Show in 2024

Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City

Read more

How TikTok Became Gen Z's Search Engine of Choice

The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp

Read more