In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.

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Due to an inability to track conversions of TV show viewership, we instead tracked conversations as our primary metric.

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Stats

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12.5k clicks driven to the brand's owned channel

5% conversion rate

2,000 new followers driven

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