The Week Junior US sets social sights through appointment of ambitious influencer agency Pepper

In a significant expansion of its international footprint, Pepper, an ambitious influencer-first social media marketing agency, has been appointed as the Influencer Marketing partner for The Week Junior magazine in the USA. This strategic partnership leverages Pepper's successful four-year legacy with the Future PLC in the UK, where they have consistently delivered impactful campaigns for both The Week Junior and The Week magazines. Pepper has already been delivering strong work in the publishing sector in the states, including for The Financial Times.

Pepper's innovative approach and proven track record have been recognized with multiple awards for the title in domestic territories, including prestigious 'Most Effective Campaign for ROI' and 'Best Family and Parenting Campaign' at the Global Influencer Marketing Awards. This accolade underscores the agency's commitment to delivering measurable and impactful results in the influencer marketing space.

Joe Friend, Director at Pepper, commented: "Our journey with The Week Junior in the UK has been a remarkable one, marked by both creative and sensitive storytelling of the world's current affairs and effective audience engagement. We are thrilled to extend this successful partnership to the US market, where we aim to replicate our achievements and drive meaningful growth for The Week Junior."

Colleen Ho, Head of Growth Marketing, The Week Junior US, remarked: "We're thrilled to join forces with Pepper as we continue to grow brand awareness and drive subscription orders through the digital landscape. The Week Junior US is experiencing remarkable progress, and with Pepper's expertise in influencer marketing and their strong alignment with our brand, we're confident in our ability to connect with our audience in new and engaging ways."

Verity Travers, Head of Marketing, The Week Junior UK added: "Our collaboration with Pepper over the past three years has been nothing short of transformative. Their ability to craft campaigns that resonate with our audience has been instrumental in our growth. We are confident that their expertise will bring the same level of success to The Week Junior in the USA."

This new chapter in Pepper's journey highlights the agency's international expansion and reinforces its position as a leader in the influencer marketing industry. With a focus on creativity, innovation, and measurable results, Pepper is poised to make a significant impact in the US market, just as it has in the UK.

posted on:
January 15, 2024
written by:
Share today

Add some spice to your next campaign.

Let's chat


How TikTok Became Gen Z's Search Engine of Choice

The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp

Read more

Best 2024 Strategies for TikTok Marketing

2024 is set to be another stellar year for TikTok. As digital diets continue to shape up, studies show that TikTok solidly rema

Read more

What is Flipside? Instagram Tests New Feature for Enhanced Privacy

The Flipside option is an alternative space within your Instagram account, only available to yourself and your chosen friends a

Read more