TikTok content in June 2025 is fuelled by fast-moving memes, slideshow storytelling, viral audios, and pop culture buzz. For brands, this isn’t about chasing virality, it’s about aligning with the format and tone audiences are already engaging with, using your existing products, campaigns, and content.
Below are the five biggest trending content formats, styles, and cultural hooks for this month, plus how brands across industries can plug in without reinventing the wheel.
What’s trending:
From the “propaganda I’m not standing for” meme to the “holy airball” nepo baby reveal format, slideshows are dominating TikTok. Users are sharing 3 to 5 image or caption-based stories with punchline reveals and layered humour.
What this means:
Slideshow formats are replacing traditional talking videos for memes, POV humour, and subtle bragging. This format is low-effort and high-impact when paired with trending audio.
How can brands use this in their socials:
What’s trending:
This meme format builds tension and surprise across a few slides or cuts. It usually begins with a bold claim, includes a sceptical reaction, and ends with an over-the-top payoff, cue: holy f**ing airball*.
What this means:
Audiences love content that builds anticipation and flips expectations. This meme rewards storytelling and visual pacing.
How can brands use this in their socials:
What’s trending:
Creators like Fernanda, Calle y Poché, and Leidyy are dominating the platform with lifestyle, GRWM, and mini-series content. Many are using video formats that feel like “day-in-my-life” sitcoms, vlogs, or serialised conversations.
What this means:
Series-style content creates continuity and gives audiences a reason to return. Brands should work with creators to develop repeatable formats like tip series, outfit reveals, or travel diaries.
How can brands use this in their socials:
What’s trending next:
Summer content spikes are coming from big releases, Squid Game Season 2, The Bear, Fortnite collabs, and cultural reference points like Shiz University from the Wicked movie. Movie drops like Inside Out 2, Bad Boys: Ride or Die, and The Watchers will dominate the conversation.
What this means:
Cultural relevance is gold. Brands can participate in conversations around these shows and games by tapping into characters, quotes, plot twists, or campaign parallels.
How can brands use this in their socials:
What’s trending:
TikTok’s top hashtags right now include viral figures, #wendyortiz, trending events, #amas, #americanmusicawards, and humour formats, #holyairballtrend.
What this means:
Brands don’t need to post about the topic itself, but should adapt the format, pacing, and tone these hashtags embody.
How can brands use this in their socials:
In June 2025, you don’t need to chase trends, you need to understand how content is being structured and where your brand fits into it.
Let TikTok tell you how to show up:
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