TikTok content in June 2025 is fuelled by fast-moving memes, slideshow storytelling, viral audios, and pop culture buzz. For brands, this isn’t about chasing virality, it’s about aligning with the format and tone audiences are already engaging with, using your existing products, campaigns, and content.

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Below are the five biggest trending content formats, styles, and cultural hooks for this month, plus how brands across industries can plug in without reinventing the wheel.

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1. Slideshow Storytelling Trends Are Everywhere

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What’s trending:
From the “propaganda I’m not standing for” meme to the “holy airball” nepo baby reveal format, slideshows are dominating TikTok. Users are sharing 3 to 5 image or caption-based stories with punchline reveals and layered humour.

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What this means:
Slideshow formats are replacing traditional talking videos for memes, POV humour, and subtle bragging. This format is low-effort and high-impact when paired with trending audio.

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How can brands use this in their socials:

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🧢 Fashion & Apparel

• Create slideshows of “5 times our customers styled [product name]” ending with a wow moment
• Post “expectation vs reality” transitions showing how one piece can elevate a look
• Run UGC series like “this or this” letting users pick

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🍔 Food & Beverage

• Use carousel slides for recipe steps or “3 ways to snack with [product]”
• Make fun “summer party host checklist” slides using your product as the hero
• Highlight moments like “from fridge to picnic in 3 slides”

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🎮 Entertainment & Gaming

• Show the evolution of a game release or app feature
• Create “behind the scenes in 3 photos” for campaigns or content
• Use trending slideshow formats with cast or character reveals for upcoming shows

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2. Trending Audio + Meme Format: “Holy Airball”

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What’s trending:
This meme format builds tension and surprise across a few slides or cuts. It usually begins with a bold claim, includes a sceptical reaction, and ends with an over-the-top payoff, cue: holy f**ing airball*.

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What this means:
Audiences love content that builds anticipation and flips expectations. This meme rewards storytelling and visual pacing.

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How can brands use this in their socials:

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👠 Retail & DTC

• “She said she needed something that fits every occasion”
• Slide 2: confused look
• Final slide: “Holy airball” plus your top-rated product styled 3 ways

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💄 Beauty

• “They asked why I bring 4 products to work”
• Final reveal: 4-in-1 use of your existing product line

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🏖️ Travel & Hospitality

• “They asked why I’d book a staycation 10 minutes from home”
• Final slide: luxury setting, happy customer, calm vibe, punchline pay-off

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3. Creators and Series Content Are Driving Engagement

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What’s trending:
Creators like Fernanda, Calle y Poché, and Leidyy are dominating the platform with lifestyle, GRWM, and mini-series content. Many are using video formats that feel like “day-in-my-life” sitcoms, vlogs, or serialised conversations.

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What this means:
Series-style content creates continuity and gives audiences a reason to return. Brands should work with creators to develop repeatable formats like tip series, outfit reveals, or travel diaries.

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How can brands use this in their socials:

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🛍️ Ecommerce & Retail

• Partner with creators to launch “Style This Week” content using your live inventory
• Create 3-part product feature reels, unbox, wear, community reaction
• Feature real staff members in recurring “What I Wore to Work” or “Top Picks” formats

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🧳 Travel

• Work with creators to shoot mini “day at the resort” or “travel like a local” series
• Use short 3-part storytelling, Arrival, Experience, Wind-down
• Repurpose creator clips into TikTok Stories with series titling

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4. Anticipated June Releases = Cultural Hook Points

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What’s trending next:
Summer content spikes are coming from big releases, Squid Game Season 2, The Bear, Fortnite collabs, and cultural reference points like Shiz University from the Wicked movie. Movie drops like Inside Out 2, Bad Boys: Ride or Die, and The Watchers will dominate the conversation.

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What this means:
Cultural relevance is gold. Brands can participate in conversations around these shows and games by tapping into characters, quotes, plot twists, or campaign parallels.

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How can brands use this in their socials:

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🎥 Entertainment & Streaming

• Use scenes, lines, or episode structure to mirror product stories
• Post “what’s in our basket for X character from Squid Game Season 2”
• React to new shows with meme templates and brand voice overlays

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🍕 Food & Drink

• Tie snacks and meals to binge-watching content, “Your Bear Season 3 survival kit”
• Feature creators taste-testing products while reviewing shows
• Post carousel guides, “3 Netflix shows, 3 snack pairings”

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📱Tech & Apps

• Use game culture, Fortnite, Roblox, Sims, to highlight product features
• Film “if our app were a Squid Game character” POV skits
• Run creator challenges tied to pop culture trivia or streaming recaps

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5. Hashtag and Topic Momentum: Wendy Ortiz, #amas, #holyairballtrend

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What’s trending:
TikTok’s top hashtags right now include viral figures, #wendyortiz, trending events, #amas, #americanmusicawards, and humour formats, #holyairballtrend.

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What this means:
Brands don’t need to post about the topic itself, but should adapt the format, pacing, and tone these hashtags embody.

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How can brands use this in their socials:

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🧴 Beauty & Self-Care

• Use creator voices to create AMAs-style “Ask Me Anything About Our Bestselling Serum”
• Post red carpet-style GRWM tutorials “inspired by award season looks” using your products

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📦 Subscription & DTC

• Use “holy airball” meme audio for surprising benefits or under-rated product features
• Show transformations over time, Month 1 vs Month 3 of using your service

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🧢 Fashion

• Run “TikTok red carpet” moments with UGC or creator content styled dramatically
• Post “if our product were an award show look” with edits or humour-led skits

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Final Thought: Show Up Where the Scroll Is Going

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In June 2025, you don’t need to chase trends, you need to understand how content is being structured and where your brand fits into it.

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Let TikTok tell you how to show up:

• Use trending formats, not just trending songs
• Reuse your content in slideshow and series form
• Think story arcs, punchlines, and creator voice, not just “go viral”