As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices. Which strategies remain relevant, and which are destined to lay with the past?
With influencer marketing witnessing a robust 29% YoY growth, consolidating its place in a £17.3 billion global industry, the relevance is undeniable. A staggering 93% of marketers affirm their reliance on influencers within their marketing strategies.
Yet, the pressing questions remain:
The answers to these questions – and the roadmap for 2024 – are about to be unraveled. Join us for Pepper's inaugural trend report webinar, where an esteemed panel of industry experts delve deep into the future of influencer marketing. This interactive session promises incisive discussions, forecasts, and actionable strategies to ensure your brand thrives in the coming year.
Topics we’ll cover:
This webinar promises to be a treasure trove of knowledge, shared by seasoned professionals from the industry, and is not one to be missed.
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.