White Paper: Influencer Marketing’s Hidden Halo Impact

The creator economy is tipped to be worth $156bn by the end of 2024, and there’s no signs of slowing. At the same time, conditions are evolving fast which means there are exciting opportunities ahead for brands but also a real need to adapt.

For the first time, we hopped over the Atlantic to host an intimate panel in New York, bringing together industry specialists to explore some of the key trends they’re seeing in influencer marketing.

We heard from:

Colleen Ho - Head of Growth Marketing, The Week Junior

Tiffany Matloob - Global Head of Creator Community, YouTube (Shorts)

Samantha Fleischman - Lead of Strategy (AMER), Wanderlab at Tripadvisor

And our very own, Alice Jones and Joe Friend - co-founders of Pepper.

The session was packed with thought-provoking insights around our central theme, ‘the halo impact’.

What is ’the halo impact’?

This refers to the broader benefits of influencer marketing beyond immediate sales such as, improvements to SEO performance and new website visitors.

We’re already seeing tangible evidence of this in action. One of our own clients reported a 92% increase in new audience visits to their website following an influencer campaign.

Access the full Panel Report here, to see what effect influencer marketing has beyond link clicks as well as:

  • How to get the most out of your campaigns 
  • Insight into what metrics matter
  • Tactical strategies you can easily implement
posted on:
July 3, 2024
written by:
Pepper
Share today
2 women n cut-through of Pepper's P icon
Partner
with
Pepper

Add some spice to your next campaign.

Let's chat
Our

Insights.

10 Finance Influencers to Collaborate With

A round-up of 10 finance influencers who are helping others go debt-free, learn how to budget as well as invest and build wealth.

Read more

10 BookTok Influencers Ranked by Follower Count

What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?

Read more

How Does the Instagram Algorithm Work in 2024?

How does the Instagram algorithm work and what changes do companies need to look out for in 2024? Plus general good practices to keep in mind.

Read more