🔥 Weekly Social Trend Roundup - What’s Hot on TikTok & Insta (w/c July 15)

It’s been another whirlwind week on social media, with TikTok and Instagram trends capturing the internet’s attention in new, funny, nostalgic, and oddly specific ways. Whether you’re building content strategies or just looking to ride the algorithm wave, here’s a quick rundown of the trends worth knowing now.
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🎶 1. Coldplay Couple

What started as a romantic concert moment has spiraled into one of the internet’s most viral scandals of the week. During Coldplay’s Boston show, the jumbotron zoomed in on a man with his arms wrapped around a woman as the band performed. But when the couple noticed themselves on the big screen, they suddenly pulled apart - a reaction that immediately triggered suspicion and speculation across social media.

The pair, now dubbed the ‘Coldplay Couple’, have become the subject of meme frenzy. Users on X and TikTok allege the two were having an affair, and their dramatic reaction has only fueled the fire. Coldplay’s Chris Martin even jokingly commented mid-show: “Either they are having an affair or they’re just really shy.”

The man involved is widely rumored online to be Andy Byron, CEO of tech company Astronomer, and the woman allegedly Kristin Cabot, the company’s Chief People Officer. While neither has confirmed or denied the speculation, the internet has done what it does best - sleuthing, debating, and memeing it into legend. A fake apology statement circulating from Byron has since been debunked by the company, but that hasn’t slowed the trend one bit.

TikTok creators are now parodying the moment, referencing the viral jumbotron clip and the awkwardness of being “caught” in public when you really shouldn’t be.

🔗 Watch Examples:

• Edwinxfxng’s parody
• Joe Mele’s comedic take

More context: LADbible coverage of the Coldplay couple
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🗣️ 2. “That’s Awesome, Congratulations”

This sarcastic audio has become the go-to for passive-aggressive or ironic celebrations of mildly inconvenient situations - like getting ghosted or losing a package.

Sound: Original sound - Amandahuntnkiss

🔗 Watch Examples:

• Spencewuah’s version
• Big Mike’s take

👀 3. The Gen Z Stare

Deadpan delivery is everything here. Users describe dramatic or awkward scenarios and end with a long, knowing stare at the camera. It’s all about timing and expression.

🔗 Watch Examples:

• Isabelle Carlock
• Trevon Woodburyy

🤯 4. “Girl, So Confusing”

Channeling the chaos of modern dating and friendships, this trend leans on an expressive audio clip from Will Bottone. It’s ideal for storytelling, with chaotic captions doing the heavy lifting.

Sound: Original sound - Will Bottone

🔗 Watch Examples:

• Big Angiee’s edit
• Sambyquist’s version

🌴 5. Ibiza Trip

It’s the summer escapism trend. Bright colours, sea views, cocktails, and laughter overlaid with the unmistakable Smokeufoos audio - it’s aspirational content at its peak.

Sound: Smokeufoos Audio

🔗 Watch Examples:

• Hannah Aldridge
• Al3xsmithxxxx

🚪 6. No Door

A funny, absurdist trend - people acting out situations where having “no door” would be hilarious or tragic. Bathroom scenes, awkward walk-ins, and roommate chaos rule.

Sound: Original sound - Clipse ✟

🔗 Watch Examples:

• Bombasticprivv810
• Hudsonmeow

👔 7. Dad Weddings

A heartstring-pulling mini-trend: clips showing dads at weddings - either walking their daughters down the aisle, giving speeches, or shedding a tear.

Sound: Son original

🔗 Watch Examples:

• Madeleine White
• Jess Herrera

✏️ 8. Fill in the Blanks 👀

Creators invite their audience to mentally fill in incomplete sentences, often using ironic or tongue-in-cheek setups. Great for engagement in comment sections.

🔗 Watch Examples:

• Currys
• Whoisdwave

💸 9. Checking Our Bank Account

This trend captures the universal dread of opening your banking app and instantly regretting it. Set to a robotic TTS voice over The Sting Zone by Kelly Elizabeth, creators dramatically react to overspending on everything from iced coffee to impulsive shopping. The humor lies in the deadpan narration and relatable captions like “me checking my bank account after brunch and three Ubers.” Its simplicity, remix potential, and painfully real vibe have made it a go-to for both creators and brands looking to poke fun at spending habits.

Sound: The Sting Zone - Kelly Elizabeth (TTS)

Watch Examples:

• Graciebmaee
• Anne Buettner

🤫 10. No One Knows I’m the Social Media Manager

Perfect for creators working behind-the-scenes. These clips humorously reveal the unexpected faces behind brand accounts and viral videos. This trend is a playful yet pointed nod to the often-invisible role of social media managers. Creators, usually the actual SMMs behind brand accounts, use this trend to poke fun at the reality that no one truly sees (or appreciates) the work they do.

Whether it's crafting a viral moment, keeping up with comment chaos, or balancing tone, timing, and trends, these videos capture the irony of being the silent engine behind a brand’s public voice, while remaining totally unacknowledged.

Sound: Original sound - Reedjobs

Watch Examples:

• Itsu Official
• Reedjobs

✈️ 11. Jet2Holiday

This viral summer travel meme stems from the British airline Jet2’s long-standing ad jingle proclaiming “Nothing beats a Jet2 holiday!” paired with Jess Glynne’s Hold My Hand. Originally used in a December 2022 campaign, the audio has since exploded across TikTok, especially when juxtaposed with disastrous holiday moments like fights with camels, flight chaos, or cringe travel fails.

• The mashup of upbeat jingle and travel mishap has been dubbed a global TikTok phenomenon, with over a million videos using the sound.
• Jet2’s voice‑over artist, Zoë Lister (known from Hollyoaks), has gone viral too, appearing on radio shows and festivals, and surprised to find her voice overseas.

TikTokers are now adding “Nothing beats a Jet2 holiday!” to everything from boarding-gate meltdowns to suitcase disasters. As Skift explains, the irony has “given the campaign a second life”, turning a classic ad into an unexpected travel-season anthem

Sound: Jet2 Advert ✈️ A7-BBH | MAN 🇬🇧

🔗 Watch Examples:

• Ua.kh1
• Cjma

⚽ 12. Women’s Euros

Timely content celebrating the UEFA Women’s EURO 2025 qualifiers. A mix of fandom, player edits, and behind-the-scenes moments from supporters. With the UEFA Women’s EURO 2025 qualifiers in full swing, TikTok is seeing a surge of energy, pride, and personality from players and fans alike. From behind-the-scenes travel clips to pitch-side celebrations, this trend is driven by national pride and an ever-growing love for women’s football.

Sound: Original sound - UEFA Women’s EURO 2025

🔗 Watch Examples:

• Elenaawfc
• Sam D

🌀 13. Us on a Random Thursday

This trend leans all the way into random energy, capturing the chaotic, silly, and totally unexplainable things we all do when the week’s dragging but the vibes are immaculate. Whether it’s spontaneous dance battles, unhinged snack combos, or outfit experiments no one asked for—this is peak “why am I like this?” content.

It doesn’t need context, it doesn’t need polish - just pure, unserious fun.

Sound: Original sound

🔗 Watch Examples:

• Liv Verner
• Mallory McCormick

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📣 Wrapping Up

From emotional edits to unfiltered Gen Z humour, this week’s social trends reflect the chaotic, creative, and highly specific nature of the TikTok/Insta universe. Whether you're a brand, creator, or strategist - lean into what’s authentic, current, and audience-first.

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📅 Upcoming Dates

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🎉 Cultural Moments

• July 21 - National Junk Food Day (US - fun social moment)
• July 24 - International Self-Care Day
• July 30 - International Day of Friendship

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🎶 Music & Festivals

• July 18–21 - Beat-Herder Festival, Lancashire
• July 18–21 - Big Love Festival, Wales
• July 19–20 - Splendour Festival, Nottingham
• July 19–21 - Bluedot Festival, Cheshire
• July 24–28 - Camp Bestival (Dorset)
• July 25–28 - Deer Shed Festival, North Yorkshire
• July 26–28 - Kendal Calling, Lake District
• July 27 - One Love Festival, London

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🏁 Sports & Lifestyle Events

• July 17–20 - The Open Championship (Golf - Royal Portrush)
• July 18 - Hundred Cricket begins (Oval Invincibles vs Birmingham Phoenix - The Oval)
• July 19–21 - MotoGP British Grand Prix (Silverstone)
• July 20 - London Triathlon
• July 23–Aug 11 - Olympic Football Begins (Paris 2024 - men’s & women’s)
• July 24–Aug 11 - Paris 2024 Summer Olympics officially begins
• Ongoing - UEFA Women’s Euro 2025 qualifiers (various matches through July)