All case studies

Influencer Marketing

Paid Media

Beyond ‘Sun & Sea’: Reframing Türkiye

Go Türkiye wanted to increase intent among travel intenders and enthusiasts to choose Türkiye for their next holiday. The objective was to inspire consideration through trusted, credible voices rather than traditional advertising, using creators known for sharing tried, tested travel recommendations.
Award-winning campaign |

Background

Objectives

Get

Travel intenders and enthusiasts

to

Increase their intent to travel to Türkiye for their next holiday

Goals

Drive travel intent

Drive clicks to landing page

Increase engagement

No items found.

Strategy

Pepper’s proprietary tool combines data and human insight to optimise influencer and social marketing.
influenceIQ logo

Meet our Influencers

production

Fully managed creator-first campaign delivering multi-platform travel content and paid amplification to drive reach, engagement and travel intent.

content

Creator-led, multi-platform travel content combining authentic storytelling with high-impact visuals to inspire and engage audiences.

Strategies
  • Creator-first campaign approach
  • Trip-based content creation
  • TikTok-first storytelling
  • Multi-platform content mix
  • Personality-led narratives
  • Added-value content amplification
  • Paid social boosting
  • Prospecting and retargeting audiences
  • Performance-led optimisation

Research Insights

Scope & Methodology

Key Insights

Strategic Recommendations

Results

Campaign Results

Research statistics

The campaign delivered exceptional performance across awareness, engagement and action, significantly exceeding benchmarks. Creator-led storytelling drove strong audience connection, while added-value content and paid amplification sustained momentum and maximised overall impact.

The campaign delivered exceptional performance across awareness, engagement and action, significantly exceeding benchmarks. Creator-led storytelling drove strong audience connection, while added-value content and paid amplification sustained momentum and maximised overall impact.

+2,543%

Engagements vs benchmark

‍

+188%

Clicks vs benchmark

‍

+257%

Reach vs benchmark

‍

+15.7%

ER vs benchmark

‍

+2,543%

Engagements vs benchmark

‍

community response

Do you have an itinerary? ❤️

I did not know Antalya had so much to offer! 🔥

+188%

Clicks vs benchmark

‍

+257%

Reach vs benchmark

‍

+2,543%

Engagements vs benchmark

‍

community response

Do you have an itinerary? ❤️

I did not know Antalya had so much to offer! 🔥

+188%

Clicks vs benchmark

‍

Do you have an itinerary? ❤️

+257%

Reach vs benchmark

‍

+15.7%

ER vs benchmark

‍

+2,543%

Engagements vs benchmark

‍

+188%

Clicks vs benchmark

‍

I did not know Antalya had so much to offer! 🔥

+2,543%

Engagements vs benchmark

‍

+188%

Clicks vs benchmark

‍

+257%

Reach vs benchmark

‍

+2,543%

Engagements vs benchmark

‍

community response

Do you have an itinerary? ❤️

I did not know Antalya had so much to offer! 🔥

+188%

Clicks vs benchmark

‍

partner with pepper

Key Learnings

Get in touch
Book a consultation

TikTok Planning Power

‍TikTok drives strong engagement and supports travel planning through save and rewatch behaviours.

Authenticity Wins

Creator-led, personality-driven content builds stronger connection and outperforms polished formats.

‍

Added Value Content

Extra creator content extends reach, sustains momentum and boosts overall performance.

Interactive Engagement

Polls and interactive formats increase participation and deepen audience interest.

‍

Partner
with
Pepper

Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️

Get in touchRequest a proposal