Celsius grows TikTok with humour and UGC
Background
Objectives
Grow organic visibility, improve brand affinity, build a recognisable Celsius tone.
Shift brand perception, nurture community interaction, drive repeat engagement through social-first content.
Goals
Grow organic reach
Increase TikTok retention
Improve brand affinity
102.8k
@celsiusuki
Official TikTok channel of Celsius UK energy drink
Interests
⚡️ Energy
🏋️♂️ Fitness
🌱 Lifestyle
🧘♀️ Wellness
Shape identify
Build brand voice
Grow organic reach
Strategy
Meet our Influencers
Lean social-first production with fast turnarounds, UGC talent and lightweight creator-led capture.
Mix of EGC, UGC, humour, trends and live fit storytelling that keeps content native, playful and always centred on audience insight.
- Comedy focus
- Trend testing
- Selective boosting
- UGC expansion
- Community replies
- Creator voices
Research Insights
Results
Campaign Results
Research statistics
Across six months of ongoing work, the campaign delivered relatable humour, EGC-style storytelling and community-driven moments that strengthened Celsius’ TikTok identity. Playful interaction fuelled positive sentiment, while repeatable formats built consistency, recognition and strong organic growth.
Across six months of ongoing work, the campaign delivered relatable humour, EGC-style storytelling and community-driven moments that strengthened Celsius’ TikTok identity. Playful interaction fuelled positive sentiment, while repeatable formats built consistency, recognition and strong organic growth.
52m
Total Views Growth
102.8k
Followers
162k
Likes Generated
81%
High Engagement Quality
52m
Total Views Growth
102.8k
Followers
162k
Likes Generated
52m
Total Views Growth
idc what anyone says sunset is the best flavour
I'm dying to try some!!!!
102.8k
Followers
idc what anyone says sunset is the best flavour
162k
Likes Generated
81%
High Engagement Quality
52m
Total Views Growth
102.8k
Followers
I'm dying to try some!!!!
52m
Total Views Growth
102.8k
Followers
162k
Likes Generated
52m
Total Views Growth
idc what anyone says sunset is the best flavour
I'm dying to try some!!!!
102.8k
Followers
Key Learnings
Comedy drives reach
Relatable humour delivered the strongest view spikes and share rates across all pillars.
Hooks matter most
Early attention in the first seconds proved essential for retention and performance.
UGC fuels trust
Creator-style formats felt native, improving resonance and helping build community affinity.
Consistency builds identity
Repeatable tones and pillars strengthened recognition and audience expectations.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
idc what anyone says sunset is the best flavour
I'm dying to try some!!!!